定 價：32.5 元
叢書名：“十二五”職業(yè)教育國家規(guī)劃教材
- 作者：《職通英語》系列教材編寫組 編
- 出版時間：2016/9/1
- ISBN：9787040462319
- 出 版 社：高等教育出版社
- 中圖法分類：H319.39
- 頁碼：123
- 紙張：膠版紙
- 版次：1
- 開本：16開
《職通英語》系列教材旨在貫徹《國家中長期教育改革和發(fā)展規(guī)劃綱要（2010-2020年）》，全面推進(jìn)中等和高等職業(yè)教育銜接，打造中、高職英語學(xué)習(xí)的完整體系，鞏固和夯實中高職學(xué)生的英語語言基礎(chǔ)，全面提升學(xué)生的職場交際能力�！堵毻ㄓ⒄Z工商管理模塊/“十二五”職業(yè)教育國家規(guī)劃教材》是“十二五”職業(yè)教育國家規(guī)劃教材《職通英語》的行業(yè)分冊，旨在培養(yǎng)學(xué)生在行業(yè)領(lǐng)域的真實工作情境中的英語綜合運(yùn)用能力，深化行業(yè)認(rèn)知，夯實專業(yè)技能。本冊包含8個單元，供一個學(xué)期使用，配備電子版教參和音頻。
UNIT 1 Enterprise Cognition
Ⅰ． Starter
Ⅱ． Learn to Know
Passage One： Haier —— No． 1 Global Home Appliance Brand
Passage Two： Microsoft Corporation —— Forerunner of PC Software Maker
Ⅲ． Circumstance for Listening
IV． Circumstance for Speaking
Ⅴ． Extension
Ⅵ． After-class Snack
UNIT 2 Human Resources Management
Ⅰ． Starter
Ⅱ． Learn to Know
Passage One： Human Resources Management (HRM)
Passage Two： Being a Human Resources Manager
Ⅲ． Circumstance for Listening
IV． Circumstance for Speaking
Ⅴ． Extension
VI． After-class Snack
UNIT 3 Financial Management
I． Starter
II． Learn to Know
Passage One： Introduction to Financial Management
Passage Two： How to Manage Finance
Ⅲ． Circumstance for Listening
IV． Circumstance for Speaking
Ⅴ． Extension
VI． After-class Snack
UNIT 4 Marketing Management
I． Starter
I1． Learn to Know
Passage One： Marketing Management
Passage Two： Marketing Management Philosophies
Ⅲ． Circumstance for Listening
IV． Circumstance for Speaking
Ⅴ． Extension
Ⅵ． After-class Snack
UNIT 5 Quality Management
I． Starter
Ⅱ． Learn to Know
Passage One： Five Important Steps in Total Quafity Management
Passage Two： A Model for Total Quafity Management
Ⅲ． Circumstance for Listening
IV． Circumstance for Speaking
Ⅴ． Extension
Ⅵ． After-class Snack
UNIT 6 Production Management
Ⅰ． Starter
Ⅱ． Learn to Know
Passage One： Production Management
Passage Two： Production Management Methods and Models
Ⅲ． Circumstance for Listening
IV． Circumstance for Speaking
Ⅴ． Extension
Ⅵ． After-class Snack
UNIT 7 Research and Development
Management
I． Starter
II． Learn to Know
Passage One： R&D Management Duties
Passage Two： How to Become an R&D Manager
Ⅲ． Circumstance for Listening
IV． Circumstance for Speaking
Ⅴ． Extension
Ⅵ． After-class Snack
UNIT 8 Information Management
I． Starter
II． Learn to Know
Passage One： Enterprise Information Management
Passage Two： Information Technology in Business Management
Ⅲ． Circumstance for Listening
IV． Circumstance for Speaking
Ⅴ． Extension
Ⅵ． After-class Snack
Vocabulary
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