本書有8個單元，包括電子商務(wù)概述、網(wǎng)絡(luò)營銷、電子商務(wù)支付、電子商務(wù)物流、客戶關(guān)系管理、電子商務(wù)風險管理、電子商務(wù)新趨勢本書借鑒了國內(nèi)外電子商務(wù)課程教材和業(yè)界*新技術(shù)和動態(tài)，結(jié)合大量的實際案例和模擬情境對話，用英語幫助電子商務(wù)等專業(yè)的學生梳理了相關(guān)課程的主要知識，突出了應(yīng)用性、實踐性，以通俗講解概念、詳細說明業(yè)務(wù)操作流程、技巧為主要原則，以循序漸進的方式幫助讀者學習和應(yīng)用電子商務(wù)英語。

1.內(nèi)容新穎、豐富、實用。根據(jù)電子商務(wù)行業(yè)*新發(fā)展和企業(yè)實際，設(shè)計職業(yè)情境，并且將閱讀、會話、寫作等英語應(yīng)用性技能的培養(yǎng)融入其中。在電商新趨勢中加入了跨境電商的內(nèi)容。
2.難度適中，可讀性強。針對高職高專教育的特點，適當降低了學習難度，并且通過案例、圖片等生動的形式呈現(xiàn)相關(guān)內(nèi)容，增強教材可讀性。
3.配套資源豐富。配套電子課件、習題參考答案、譯文、音頻等。

Chapter 1　Introduction to Electronic Commerce　1
Part　1 Lead-in　2
Part　2 Intensive Reading　3
Text　A China’s Other E-commerce Giant Follows Its Own Path　3
Text　B Major Types of E-commerce　5
Part　3 Situational Dialogue　9
Dialogue　1 Running an Online Business　10
Dialogue　2 What Kind of E-commerce Suits Our Business　11
Part　4 Extensive Reading　13
Part　5 Self-assessment Exercises： Thinking and Practice　20


Chapter　2 E-marketing　23
Part　1 Lead-in　24
Part　2 Intensive Reading　25
Text　A How to Make Your E-mail Marketing Simple， Clear and Awesome　25
Text　B What’s SEO　27
Part　3 Situational Dialogue　30
Dialogue　1 Common Types of E-marketing　30
Dialogue　2 Social Media Networks in China　32
Part　4 Extensive Reading　33
Part　5 Self-assessment Exercises： Thinking and Practice　35


Chapter　3 Electronic Payment　39
Part　1 Lead-in　40
Part　2 Intensive Reading　41
Text　A How to Use PayPal on the Google Play Store　41
Text　B How to Use Apple Pay　43
Part　3 Situational Dialogue　45
Dialogue　1 Different Types of E-payment　45
Dialogue　2 How Electronic Payment Works　46
Part　4 Extensive Reading　47
Part　5 Self-assessment Exercises： Thinking and Practice　48


Chapter　4 Logistics Management　51
Part　1 Lead-in　52
Part　2 Intensive Reading　53
Text　A Amazon and Its Own Delivery　53
Text　B Using Logistics Technology to Start a Business　55
Part　3 Situational Dialogue　57
Dialogue　1 Send a Figure Through Express Mail　57
Dialogue　2 Tracking the Mail　59
Part　4 Extensive Reading　61
Part　5 Self-assessment Exercises：Thinking and Practice　63


Chapter　5 Customer Relationship Management　65
Part　1 Lead-in　66
Part　2 Intensive Reading　67
Text　A What is Social CRM　67
Text　B How to Serve Your Social CRM in a Better Way　68
Part　3 Situational Dialogue　71
Dialogue　1 Introduce the CRM into the Company’s Management System　71
Dialogue　2 How Could I Improve the Application of CRM in Sales　72
Part　4 Extensive Reading　73
Part　5 Self-assessment Exercises：Thinking and Practice　75


Chapter　6 Cyber-attack and Internet Fraud　79
Part　1 Lead-in　80
Part　2 Intensive Reading　81
Text　A How to Prevent Cyber-attack　81
Text　B Be Cautious When Shopping Online　83
Part　3 Situational Dialogue　86
Dialogue　1 Internet Fraud　86
Dialogue　2 Hacked E-mail Account　87
Part　4 Extensive Reading　89
Part　5 Self-assessment Exercises： Thinking and Practice　92


Chapter　7 Cross-border E-commerce　95
Part　1 Lead-in　96
Part　2 Intensive Reading　97
Text　A How to Develop Overseas Customers Online　97
Text　B How Not to Be a Spammer　99
Part　3 Situational Dialogue　102
Dialogue　1 Develop Foreign Customer by Face Book　103
Dialogue　2 E-mail Direct Marketing in Foreign Trade　105
Part　4 Extensive Reading　107
Part　5 Self-assessment Exercises： Thinking and Practice　110


Chapter　8 New Trends in E-commerce　113
Part　1 Lead-in　114
Part　2 Intensive Reading　115
Text　A The Era of “Internet+” in China　115
Text　B The Era of WeChat Business　118
Part　3 Situational Dialogue　121
Dialogue　1 Shopping with Smart Phone　122
Dialogue　2 Cash Burning on E-commerce　124
Part　4 Extensive Reading　126
Part　5 Self-assessment Exercises： Thinking and Practice　131


附錄1　閱讀篇章譯文　135
附錄2　課后練習參考答案　151
附錄3　2010—2014年全國自考《電子商務(wù)英語》試卷及答案　161