本書主要從供給與需求、企業(yè)行為與產(chǎn)業(yè)組織、長(zhǎng)期經(jīng)濟(jì)增長(zhǎng)與短期經(jīng)濟(jì)波動(dòng)以及宏觀經(jīng)濟(jì)政策等角度深入淺出地講述了經(jīng)濟(jì)學(xué)的基本原理。以最淺顯易懂的方式闡釋了經(jīng)濟(jì)學(xué)最基本的思想, 強(qiáng)調(diào)經(jīng)濟(jì)學(xué)原理的應(yīng)用和政策分析。書中還提供了大量案例, 以說(shuō)明經(jīng)濟(jì)學(xué)原理在現(xiàn)實(shí)經(jīng)濟(jì)生活中的應(yīng)用。
"Economics is a study of mankind in the ordinary business of life." So wrote Alfred Marshall, the great 19th-century economist, in his textbook, Principles of Economics. Although we have learned much about the economy since Marshall's time, this definition of economics is as true today as it was in 1890, when the first edition of his text was published.
Why should you, as a student at the beginning of the 21st century, embark on the study of economics? There are three reasons.
The first reason to study economics is that it will help you understand the world in which you live. There are many questions about the economy that might spark your curiosity. Why are apartments so hard to find in New York City? Why do airlines charge less for a round-trip ticket if the traveler stays over a Saturday night? Why is Johnny Depp paid so much to star in movies? Why are living standards so meager in many African countries? Why do some countries have high rates of inflation while others have stable prices? Why are jobs easy to find in some years and hard to find in others? These are just a few of the questions that a course in economics will help you answer.
The second reason to study economics is that it will make you a more astute participant in the economy. As you go about your life, you make many economic decisions. While you are a student, you decide how many years to stay in school. Once you take a job, you decide how much of your income to spend, how much to save, and how to invest your savings. Someday you may find yourself running a small business or a large corporation, and you will decide what prices to charge for your products. The insights developed in the coming chapters will give you a new perspective on how best to make these decisions. Studying economics will not by itself make you rich, but it will give you some tools that may help in that endeavor.
The third reason to study economics is that it will give you a better understanding of both the potential and the limits of economic policy. Economic questions are always on the minds of policymakers in mayors' offices, governors' mansions, and the White House. What are the burdens associated with alternative forms of taxation? What are the effects of free trade with other countries? What is the best way to protect the environment? How does a government budget deficit affect the economy? As a voter, you help choose the policies that guide the allocation of society's resources. An understanding of economics will help you carry out that responsibility. And who knows: Perhaps someday you will end up as one of those policymakers yourself. Thus, the principles of economics can be applied in many of life's situations. Whether the future finds you reading the newspaper, running a business, or sitting in the Oval Office, you will be glad that you studied economics.
N.格雷戈里·曼昆(N.Gregory Mankiw),哈佛大學(xué)經(jīng)濟(jì)學(xué)教授。作為學(xué)生,他曾在普林斯頓大學(xué)和麻省理工學(xué)院學(xué)習(xí)經(jīng)濟(jì)學(xué);作為教師,他講授過(guò)宏觀經(jīng)濟(jì)學(xué)、微觀經(jīng)濟(jì)學(xué)、統(tǒng)計(jì)學(xué)和經(jīng)濟(jì)學(xué)原理。多年前他還在長(zhǎng)灘島當(dāng)過(guò)一個(gè)夏季的帆船教練。
曼昆教授是一位高產(chǎn)的學(xué)者和學(xué)術(shù)與政治爭(zhēng)論的積極參與者。他的著作發(fā)表于《美國(guó)經(jīng)濟(jì)評(píng)論》(American Economic Review)、《政治經(jīng)濟(jì)學(xué)雜志》(Journal of Political Economy)和《經(jīng)濟(jì)學(xué)季刊》(Quarterly Journal of Economics)等學(xué)術(shù)雜志及《紐約時(shí)報(bào)》(The New York Times)、《華爾街日?qǐng)?bào)》(The Wall Street Journal)等熱門報(bào)紙。曼昆教授還是美國(guó)國(guó)家經(jīng)濟(jì)研究局(NBER)的研究人員,國(guó)會(huì)預(yù)算辦公室和波士頓、紐約聯(lián)邦儲(chǔ)備銀行的顧問(wèn),美國(guó)教育考試服務(wù)中心(ETS)經(jīng)濟(jì)學(xué)先修課程考試研發(fā)委員會(huì)成員。2003-2005年,他曾擔(dān)任美國(guó)總統(tǒng)經(jīng)濟(jì)顧問(wèn)委員會(huì)主席。
第一篇 導(dǎo)言
第1章 經(jīng)濟(jì)學(xué)十大原理
第2章 像經(jīng)濟(jì)學(xué)家一樣思考
第3章 相互依存性與貿(mào)易的好處
第二篇 供給與需求I:市場(chǎng)如何運(yùn)行
第4章 供給與需求的市場(chǎng)力量
第5章 彈性及其應(yīng)用
第6章 供給、需求與政府政策
第三篇 供給與需求II:市場(chǎng)和福利
第7章 消費(fèi)者、生產(chǎn)者與市場(chǎng)效率
第8章 應(yīng)用:賦稅的代價(jià)
第9章 應(yīng)用:國(guó)際貿(mào)易
第四篇 公共部門經(jīng)濟(jì)學(xué)
第10章 外部性
第11章 公共物品和公有資源
第五篇 企業(yè)行為與產(chǎn)業(yè)組織
第13章 生產(chǎn)成本
第14章 競(jìng)爭(zhēng)市場(chǎng)上的企業(yè)
第15章 壟斷
第16章 壟斷競(jìng)爭(zhēng)
第17章 寡頭
第六篇 勞動(dòng)市場(chǎng)經(jīng)濟(jì)學(xué)
第18章 生產(chǎn)要素市場(chǎng)
第19章 收入與歧視
第八篇 宏觀經(jīng)濟(jì)學(xué)的數(shù)據(jù)
第23章 一國(guó)收入的衡量
第24章 生活費(fèi)用的衡量
第九篇 長(zhǎng)期中的實(shí)際經(jīng)濟(jì)
第25章 生產(chǎn)與增長(zhǎng)
第26章 儲(chǔ)蓄、投資和金融體系
第十篇 長(zhǎng)期中的貨幣與物價(jià)
第29章 貨幣制度
第30章 貨幣增長(zhǎng)與通貨膨脹
第十二篇 短期經(jīng)濟(jì)波動(dòng)
第33章 總需求與總供給
第34章 貨幣和財(cái)政政策對(duì)總需求的影響
術(shù)語(yǔ)表