楊堅爭等編*的這本《電子商務（中國視角）（英文版）》共分10章，內容包括認識電子商務、電子商務發(fā)展戰(zhàn)略、網(wǎng)絡技術基礎、電子商務網(wǎng)站建設、網(wǎng)絡交易行為、網(wǎng)絡營銷策略、網(wǎng)絡促銷、電子支付、電子商務物流、電子商務安全管理等。

Chapter 1 Introduction to E-commerce 1 1 E-commerce Development: Past, Present and Future 1.2 Concept and Classification of E-commerce 1.3 Basic Program Pattern of E-commerce 1.4 Legal Relationship of Participants in E-commerce 1.5 Impact and Role of E-commerce in the Modern Economy References Chapter 2 Development Strategy of E-commerce 2.1 Development Strategy of E-commerce and Internet Thinking 2 2 The Environment of E-commerce Development 2.3 Government Development Strategy of E-commerce 2.4 E-commerce Strategy of Enterprise 2 5 Strategy of cross-border E-commerce References Chapter 3 E-commerce Technology Foundation 3.1 The Conception and Composition of Internet 3.2 Common Internet Service 3.3 TCP/IP 3.4 Application and Management of Domain Name References Chapter 4 E-cornmerce Website Construction 4 1 The General Design 4.2 Software and Hardware for Website Design 4.3 Website Content Construction 4 4 Investment Budget on Website References Chapter 5 Internet Trading Behavior 5.1 Overview of Internet Trading Behavior 5.2 PurcHasing Behavior of Internet Consumers 5.3 Online Trading Behavior 5.4 E-government Procurement References Chapter 6 E-marketing 6.1 Segmentation of E-marketing 6.2 Target Market Positioning 6.3 Branding Strategy of E-marketing 6.4 Pricing Strategy in E-marketing 6.5 Channel Strategy of E-marketing 6 6 E-marketing Service Strategy 6.7 Marketing Strategy of Mobile E-commerce References Chapter 7 Online Promotion 7.1 ConcePt, Classification and Functionality of Online Promotion 7.2 Implementation Procedure of Online Promotion 7.3 Online Advertising 7.4 Website Promotion 7.5 New Ways of Online Promotion References Chapter 8 Electronic payment 8.1 The Traditional Mode of Payment 8.2 Electronic Payment 8 3 Two International Security Protocols in Electronic Payment Systems 8.4 Electronic Banking 8.5 The Third Party Payment 8.6 P2P Lending 8.7 To strengthen Guidance, and Promote the Rapid Development of Electronic Payment in China References Chapter 9 E-Commerce Logistics 9 1 Overview of E-commerce Logistics 9 2 E-commerce Logistics Model 9 3 E-commerce Logistics Technology 9.4 The Internet of Things References Chapter 10 Security Management in Network Transactions 10.1 Fundamental Ways in Analyzing the Risks and Administration in Network Transactions 10 2 Client Authentication Technology 10 3 Preventing Intrusion by Hackers 10.4 The safety Management System of the Network Trading 10.5 Legal Protection of E-commerce Transaction Security References