進(jìn)入21世紀(jì)，物流業(yè)在我國發(fā)展迅猛，但中國物流業(yè)人才卻存在巨大缺口。為彌補(bǔ)這一缺陷，出版一些實(shí)用的、內(nèi)容新穎的物流教材意義深遠(yuǎn)。目前圖書市場上的物流教材眾多，然而在使用過程中，人們普遍反映圖書結(jié)構(gòu)僵化，內(nèi)容陳舊，對培養(yǎng)懂物流、懂技術(shù)、懂英語的應(yīng)用型人才起不到應(yīng)有的作用。為了適應(yīng)當(dāng)前教學(xué)及滿足有關(guān)從業(yè)人員的需要，我們編寫了本書。
本書在內(nèi)容設(shè)計(jì)上有以下特點(diǎn)：
一是原汁原味。英語能力的提高不僅僅在記誦單詞，大量外文的閱讀也是非常重要的。本書的內(nèi)容來自國內(nèi)外物流供應(yīng)鏈領(lǐng)域的相關(guān)文獻(xiàn)，是讀者迅速提高英語水平的較好讀物。
二是時(shí)效性。本書所選用素材均為國內(nèi)外最新資料，力爭避免選用落后于時(shí)代的文字資料，將最前沿的物流管理理念、技術(shù)介紹給讀者。
三是采用了案例，淡化讀者在英文閱讀方面慣有的排斥感，增強(qiáng)學(xué)習(xí)興趣。
四是實(shí)用性。在每課后附有練習(xí)，對物流實(shí)踐大有裨益。
本書涉及物流概論、物流基本要素，如物流運(yùn)輸、庫存、倉儲(chǔ)、信息管理、物流單證等，以及比較前沿的第三方物流、物流客戶服務(wù)、供應(yīng)鏈管理、全球物流等相關(guān)內(nèi)容。本書共十一章，每章包括精讀課文、案例、單詞與專業(yè)術(shù)語、問答題等。
Unit 1 Introduction to Logistics
Text 1 The definitions of logistics
Text 2 Elements of logistics
Case： Efficient logistics vital for success
Unit 2 Transportation
Text 1 Modes of transportation
Text 2 Transport cost characteristics
Case： Chippy potato chip company
Unit 3 Inventory and Warehouse Management
Text I Inventory classifications
Text 2 Types of warehouses
Case ： Jacksons warehouse
Unit 4 Packaging
Text 1 Purpose of packaging
Text 2 Packaging materials
Case 1： Dow Cornings packaging strategy
Case 2： Ciscos packaging case
Unit 5 Handling
Text 1 Handling systems
Text 2 Up and away with overhead cranes
Case： Automated case handling on the rise
Unit 6 Information Management
Text 1 About EDI
Text 2 RFID technologies
Case 1 ： EDI in E-commerce
Case 2 ： Application of RFID
Unit 7 Logistics Customer Service
Text 1 The introduction to logistics customer service
Text 2 Delivering customer value
Case： Managing events and promotions in the retail sector
Unit 8 The Third Party Logistics
Text 1 The introduction to TPL
Text 2 Matching supply chain and TPL strategies
Case 1： Choosing the TPL provider
Case 2： Cosfresh "Third Party Logistics"
Unit 9 Supply Chain Management
Text 1 Introduction to supply chain management
Text 2 Issues in supply chain management
Case： Toy supply chain
Unit 10 Logistics Documents
Text 1 Introduction to documents
Text 2 Major types of logistics documents
Case： Sample of an irrevocable documentary credit
Unit 11 Global Logistics
Text 1 Strategic options and management of global logistics
Text 2 The challenges of global logistics
Case： Nike -- the logistics challenge of global business
References
Unit 1
Introduction to Logistics
1 Since 1994, China has had consistent attention from MNCs (MultinationalCorporations). One reason for this is the attraction of the low cost of manufacturing and vastdomestic market potential. With Chinas accession into the WTO comes even greater marketaccess. Trade and investments are expected to surge rapidly. Second, with a burgeoningmiddle class, more people will have greater purchasing access to both domestic and foreigngoods. Many MNCs are keen to invest, make and deliver through China. China hasovertaken the USA as the most attractive location for FDI (Foreign Direct Investment).Statistically, this translates to a total of 389,104 projects approved to receive foreign capital,with total FDI realized amounting to RMB 3,076 billion from 1983 to 2001.
2 With this, comes the desire by MNCs and logistics service providers (LSPs) to bekept well informed of the state of logistics infrastructure and to have a clear understanding ofthe on-going logistics development in China. This presents immense challenges to thelogistics industry as it strains to meet the demands of a growing market. Nevertheless, theopportunities for logistics are tremendous as China is arguably the largest single distributionmarket globally.
書單推薦
