《職通商務(wù)英語》立體化系列教材由《職通商務(wù)英語綜合教程1－4冊》、《職通商務(wù)英語聽說教程1－3冊》、《職通商務(wù)英語拓展教程1－4冊》三大模塊構(gòu)成。其中，《職通商務(wù)英語基礎(chǔ)教程》重點講解商務(wù)概念、術(shù)語、基本技能等初級商務(wù)知識；《職通商務(wù)英語綜合教程》注重商務(wù)英語基礎(chǔ)知識和商務(wù)綜合技能的培養(yǎng)與訓(xùn)練；《職通商務(wù)英語聽說教程》強(qiáng)調(diào)商務(wù)英語聽說能力的提高與鞏固；《職通商務(wù)英語綜合教程4（第2版）》重視商務(wù)知識、概念、原理、技巧的補(bǔ)充和拓展。因此，每個模塊都具有比較完整而獨(dú)立的內(nèi)容體系，既具有獨(dú)立價值，但又反映相關(guān)內(nèi)容的聯(lián)系和綜合。每個模塊的知識內(nèi)容都圍繞一定的主線展開，根據(jù)學(xué)生的認(rèn)知規(guī)律，確定知識內(nèi)容的呈現(xiàn)順序，使之形成結(jié)構(gòu)合理的知識體系。
Unit 1 Corporate Innovation
Seedon Ⅰ Opening Case Apple Sends a New Signal to Consumers
Seedon Ⅱ Related Theories
Secfion Ⅲ Case Study Products and Services：Innovation Matters—A Case Study of Google Inc．
Section Ⅳ Focus on Skills
Seedon Ⅴ Business Humor A Car as Collateral
Unit 2 International Operations
Secfion Ⅰ Opening Case Logitech's Global Operat ons
Seedon Ⅱ Related Theories
Seedon Ⅲ Case Study How the Swedish Retailer Became a Global Cuh Brand—ACase study of IKEA
Seetion Ⅳ Focus on Skills
Seedon Ⅴ Business Humor You Must Be an Engineer
Unit 4 International Marketing
Section Ⅰ Opening Case The Market Segmentation of P&G
Section Ⅱ Related Theories
Section Ⅲ Case Study Focusing on Marketing Strategy with Segmentation and Differentiation—A Case Study of FedEx Corp．
Section Ⅳ FoCRS on Skills
Section Ⅴ Business Humor Different Aspects of Marketing
Unit 5 E-Commerce
Section Ⅰ Opening Case E-Commerce：Challenges of Amazon in Book Publishing
Section Ⅱ Related Theories
Section Ⅲ Case study Electronic Commerce at eBay
Section Ⅳ Focus on Skills
Seetion Ⅴ Business Humor The Phone
Unit 6 International Franchising
Section Ⅰ Opening Case KFC-Gold Standard in Franchising
Section Ⅱ Related Theories
Section Ⅲ Case Study Kremed！—The Rise and Fall of Krispy Kreme Is a Cautionary Tale of Ambition，Greed，and Inexperience．
Section Ⅳ Focus on Skills
Seetion Ⅴ Business Humor A Beggar's Franchising
Unit 7 Global Supply Chain Management
Section Ⅰ Opening Case Dell's Selling Computer Directly to Customers
Section Ⅱ Related Theories
Section Ⅲ Case Study Supply Chain Management Practices————A Case Study of Wal-Mart
Section Ⅳ Focus on Skills
Section Ⅴ Business Humor The Shredder
Unit 8 Venture Investment
Section Ⅰ Opening Case IDG in China
Section Ⅱ Related Theories
Section Ⅲ Case Study KPCB：The World Leading Venture Capital Film—A Case Study of KPCB
Section Ⅳ Focus on Skills
Secfion Ⅴ Business Humor A Doctor's Wise Investment
Unit 9 International Service Outsourcing
Section Ⅰ Opening Case Focusing on Core Competencies
Section Ⅱ Related Theories
Section Ⅲ Case Study A Chinese Outsourcing Company in Japanese Market
Section Ⅳ Focus on Skills
Secfion Ⅴ Business Humor Outsourcing
Unit 10 Intercultural Business Communication
Section Ⅰ Opening Case Key to VW's Success in America Is Cultural Understanding
Section Ⅱ Related Theories
Section Ⅲ Case Study Euro Disney：From Dream to Nightmare—A Case Study of Disney
Section Ⅳ Focus on Skills
Secfion Ⅴ Business Humor The New Manager
Glossary
書單推薦
