《財經(jīng)專業(yè)英語教程》是一本實用的財經(jīng)類專業(yè)英語教材,內(nèi)容涉及會計、市場營銷、金融與證券、旅游管理、工商管理等方面的知識,共5章!敦斀(jīng)專業(yè)英語教程》結(jié)構(gòu)層次好,系統(tǒng)性強,取材新穎。每章自成體系,由若干課構(gòu)成;每課由課文、單詞、短語、難句分析、練習等部分組成;書后附有參考譯文和練習答案,供讀者理解原文,幫助讀者提高閱讀財經(jīng)類文獻的水平。
《財經(jīng)專業(yè)英語教程》課文均由編者精心挑選,源自國外相關(guān)的專業(yè)網(wǎng)站、原版專業(yè)資料或國外專業(yè)英語教材,語言地道、規(guī)范,專業(yè)性和實用性強,難度適中,內(nèi)容深入淺出,題材、體裁多樣,知識性和趣味性并重,能使讀者在掌握財經(jīng)英語詞匯和科技英語語法結(jié)構(gòu)的同時,了解財經(jīng)專業(yè)發(fā)展的歷史和最新趨勢,也能提高閱讀財經(jīng)類英文資料的能力。
《財經(jīng)專業(yè)英語教程》為財經(jīng)類專業(yè)英語教材,可供財經(jīng)專業(yè)大學本科學生以及相關(guān)英語水平的學生使用,也可供財經(jīng)專業(yè)愛好者、英語愛好者和廣大財經(jīng)專業(yè)人員學習使用。
Chapter 1 Accounting會計
Section I Fundamentals to Accounting會計基本知識
Lesson 1 An Introduction to Accounting會計概述
Lesson 2 New Accounting Standards and Accounting Jobs新會計準則和會計崗位
Section II Approaches for Recording Business Transactions記錄經(jīng)濟業(yè)務的方法
Lesson 3 Double Entry Accounting and Accounting Documents復式記賬和會計憑證
Lesson 4 Account Books and Property Inspection會計賬簿和財產(chǎn)清查
Section III Accounting for Main‘Economic Transactions主要經(jīng)濟業(yè)務的會計處理
Lesson 5 Assets資產(chǎn)
Lesson 6 Methods forAccounting inventory Cost存貨成本的計算方法
Lesson 7 Liabilities,Owners’Equity,Revenues,Expenses and Profits負債、所有者權(quán)益、收入、費用和利潤
Lesson 8 Depreciation and Depreciation Methods折舊與折舊方法
Section IV Financial Statements財務報表
Lesson 9 Balance Sheets and Income Statements資產(chǎn)負債表和利潤表
Lesson 10 Statements ofCash Flows and Statements ofChanges in Owners’Equity現(xiàn)金流量表和所有者權(quán)益變動表
Chapter 2 Marketing市場營銷
Section I Basic Knowledge ofMarketing市場營銷的基本知識
Lesson 1 Market and Marketing市場和市場營銷
Lesson 2 The Characteristics of;Marketing市場營銷學的特點
Lesson 3 The New Development ofMarketing市場營銷新發(fā)展
Section II Basic Theories and Methods,of Marketing市場營銷的基本理論與方法
Lesson 4 The Five Forces Competition Model五種力量競爭模型
Lesson 5 SWOT Analysis SWOT分析
Lesson 6 BCG Matrix Analysis波士頓矩陣分析
Section III Marketing Mix市場營銷組合
Lesson 7 Product Strategies產(chǎn)品策略
Lesson 8 Pricing Strategies定價策略
Lesson 9 Distribution Strategies分銷策略
Lesson 10 Promotion Strategies促銷策略
Chapter 3 Finance金融
Section I Fundamentals to Finance金融基本知識
Lesson 1 An Introduction to Finance金融概述
Section II Properties and Classification of Einancial Assets金融資產(chǎn)的特性與分類
Lesson 2 Properties ofFinancil Assets金融資產(chǎn)的特性
Lesson 3 Classification and Innovation of Financial Assets金融資產(chǎn)的種類及其創(chuàng)新
Section III Financial Institutions金融機構(gòu)
Lesson 4 An Introduction to Financial Institutions金融機構(gòu)概述
Lesson 5 The Financial Institution System in China(1)我國金融機構(gòu)體系(1)
Lesson 6 The Financial Institution System in China(2)我國金融機構(gòu)體系(2)
Section IV Financial Markets金融市場
Lesson 7 An Introduction to Financial Markets金融市場概述
Lesson 8 Money Market and Capital Market貨幣市場與資本市場
Lesson 9 The Primary Market and the Secondary Market一級市場與二級市場
Chapter 4 Tourism旅游
Section I A Summarization on Tourism旅游概述
Lesson 1 Tourism in China中國旅游業(yè)
Lesson 2 The Mair Pillar Iladustries of Chinese Tourism我國旅游業(yè)主要支柱產(chǎn)業(yè)
se6tion II A Brief Introduction to Chinese Scenic Spots and Historical Sites中國名勝古跡簡介
Lesson 3 Beijing Imperial Palace北京故宮
Lesson 4 Mt.Huangshan in Anhui安徽黃山
Lesson 5 The Terra Cotta Warfiors and Horses ofQin Mausoleum秦始皇兵馬俑
Lesson 6 The Three Gorges ofYangtze River長江三峽
Lesson 7 West Lake ofHangzhou杭州西湖
Section III A Brief Introduction to the Scenic Spots and Historical Sites in Hunan Province湖南名勝古跡簡介
Lesson 8 The Scenic and Historic Interest Areas in Changsha長沙旅游區(qū)名勝
Lesson 9 Shaoshan Scenic Areas in Xiangtan湘潭韶山旅游區(qū)名勝
Lesson 10 Dongting Lake Scenic Areas in Yueyang岳陽洞庭湖旅游區(qū)名勝
Lesson 11 The South Mountain Scenic Areas in Hengyang衡陽南岳衡山旅游區(qū)名勝
Lesson 12 Wulingyuan Scenic Areas in Zhangjiajie張家界武陵源旅游區(qū)名勝
Chapter 5 Business Management工商管理
Section I Essence ofManagement管理基本知識
Lesson 1 Overview ofManagement管理概述
Lesson 2 The Double Attributes ofManagement管理的雙重屬性
Lesson 3 The Development ofManagement Theory管理理論的發(fā)展
Lesson 4 Principles ofManagement管理原理
Section II Management Techniques管理技術(shù)方法
Lesson 5 Techniques of Time Management and Target Management時間管理和目標管理技術(shù)
Lesson 6 Decision Techniques決策技術(shù)
Section III Content ofManagement管理工作的內(nèi)容
Lesson 7 Planning Work計劃工作
Lesson 8 Organization Work組織工作
Lesson 9 Leadership領(lǐng)導工作
Lesson 10 Control控制工作
Lesson 11 Innovation Management創(chuàng)新管理
Appendix附錄
附錄一 課文參考譯文
附錄二 課后練習參考答案