前　　言

　　作為一個新興的產(chǎn)業(yè)門類，文化創(chuàng)意產(chǎn)業(yè)短短幾十年的發(fā)展歷程已經(jīng)將它所蘊含的經(jīng)濟潛力和提升國家形象的作用完全彰顯。從20世紀90年代英國政府成立“創(chuàng)意產(chǎn)業(yè)特別工作小組”，第一次將文化創(chuàng)意產(chǎn)業(yè)發(fā)展放在國家戰(zhàn)略位置開始，美國、日本、韓國、新加坡等國家紛紛出臺了支持文化創(chuàng)意產(chǎn)業(yè)發(fā)展的政策，努力將其發(fā)展為國民經(jīng)濟的支柱產(chǎn)業(yè)，發(fā)展文化創(chuàng)意產(chǎn)業(yè)成為世界范圍內(nèi)的洪流。隨著《文化產(chǎn)業(yè)振興規(guī)劃》的頒布，中國也將文化產(chǎn)業(yè)的發(fā)展提升到國家戰(zhàn)略高度，北京、上海、深圳、南京、武漢、成都等主要城市紛紛將文化創(chuàng)意產(chǎn)業(yè)當(dāng)成支柱產(chǎn)業(yè)來培育。

　　文化創(chuàng)意產(chǎn)業(yè)自發(fā)展之初便具有高智力性和高附加值的經(jīng)濟特征，特別是文化與科技的快速融合，文化產(chǎn)業(yè)與信息技術(shù)、數(shù)字傳媒技術(shù)的聯(lián)系更加密切，文化創(chuàng)意產(chǎn)業(yè)的重心越來越由“文化資源”向“設(shè)計創(chuàng)意”轉(zhuǎn)移，以創(chuàng)意和設(shè)計為核心的智力資本逐漸成為創(chuàng)意產(chǎn)業(yè)發(fā)展的關(guān)鍵，“設(shè)計創(chuàng)意”已然成為文化創(chuàng)意產(chǎn)業(yè)發(fā)展的主題。為加快發(fā)展文化創(chuàng)意產(chǎn)業(yè)，武漢市頒布實施的《武漢市文化產(chǎn)業(yè)振興計劃（2012～2016年）》中要求“加快發(fā)展創(chuàng)意設(shè)計、網(wǎng)絡(luò)文化、動漫游戲等極具活力和潛力的新興文化產(chǎn)業(yè)，改造提升傳媒出版、演藝娛樂、文化旅游、藝術(shù)品業(yè)、會展等傳統(tǒng)文化產(chǎn)業(yè)”，文化創(chuàng)意產(chǎn)業(yè)發(fā)展進入了一個嶄新階段。

　　2013年是武漢文化創(chuàng)意產(chǎn)業(yè)快速發(fā)展的一年。圍繞“工程設(shè)計”和“工業(yè)設(shè)計”的設(shè)計創(chuàng)意產(chǎn)業(yè)發(fā)展尤為突出。以湖北中鐵大橋勘測設(shè)計院有限公司為代表的橋梁設(shè)計企業(yè)完成了長江上70%的橋梁，以及全國80%的大型、特大型橋梁的設(shè)計建設(shè)，“武漢設(shè)計”的工程項目遍布全國各地及世界十余個國家與地區(qū)；作為國內(nèi)汽車行業(yè)三大集團之一的東風(fēng)汽車公司憑借自主創(chuàng)新、設(shè)計創(chuàng)意提升了品牌核心競爭力，獲評2013年度中國十大最具影響力企業(yè)，成為汽車行業(yè)的翹楚；中南建筑設(shè)計院股份有限公司始終以“創(chuàng)新創(chuàng)意、至誠至精”為宗旨，先后在全國各地及世界18個國家、地區(qū)完成了7000余項工程設(shè)計，其中有400余項工程獲國家級、部級、省級優(yōu)秀設(shè)計獎和科技進步獎。洪山區(qū)、青山區(qū)、武昌區(qū)等也積極制定了創(chuàng)意設(shè)計產(chǎn)業(yè)的發(fā)展綱要，銳意打造創(chuàng)意設(shè)計中小企業(yè)集群，區(qū)內(nèi)以企業(yè)為主體、市場為導(dǎo)向、產(chǎn)學(xué)研相結(jié)合的工業(yè)設(shè)計創(chuàng)新體系不斷完善。

　　武漢市委、市政府高度重視武漢文化創(chuàng)意產(chǎn)業(yè)的發(fā)展，發(fā)展文化創(chuàng)意產(chǎn)業(yè)已被列為武漢建設(shè)國家中心城市的重要內(nèi)容，“打造工程設(shè)計之都”的目標(biāo)被列入《武漢市國民經(jīng)濟和社會發(fā)展第十二個五年規(guī)劃綱要》中，也是武漢市現(xiàn)代服務(wù)業(yè)升級十大示范項目、文化與科技融合的十項示范工程、城市五年攻堅計劃的重要組成部分。2013年，武漢市工程設(shè)計產(chǎn)業(yè)生產(chǎn)總值增加到815億元，武漢工程設(shè)計產(chǎn)業(yè)發(fā)展規(guī)劃中“一城兩園七片區(qū)”總體布局逐漸形成，設(shè)計之都的核心區(qū)、創(chuàng)新企業(yè)的聚集地、設(shè)計文化的展示區(qū)、設(shè)計產(chǎn)業(yè)的商務(wù)區(qū)等產(chǎn)業(yè)園區(qū)的建設(shè)都取得了新的突破，沌口武漢設(shè)計產(chǎn)業(yè)園、四唯路城市景觀設(shè)計片區(qū)、湖北美術(shù)學(xué)院曇華林藝術(shù)創(chuàng)意園區(qū)建設(shè)工程穩(wěn)步推進。

　　《武漢文化創(chuàng)意產(chǎn)業(yè)發(fā)展報告（2014）》圍繞“設(shè)計創(chuàng)意與武漢文化創(chuàng)意產(chǎn)業(yè)發(fā)展”的主題，概述了2013年武漢文化創(chuàng)意產(chǎn)業(yè)發(fā)展的整體情況，并結(jié)合各設(shè)計創(chuàng)意的主要行業(yè)和武漢主要行政區(qū)發(fā)展文化創(chuàng)意產(chǎn)業(yè)的狀況，分析探討了設(shè)計創(chuàng)意與文化產(chǎn)業(yè)發(fā)展的關(guān)系。全書共分為五個部分：第一部分為總報告，結(jié)合發(fā)展數(shù)據(jù)整體分析了武漢文化創(chuàng)意產(chǎn)業(yè)發(fā)展的概況，總結(jié)歸納了2013年武漢文化創(chuàng)意產(chǎn)業(yè)的發(fā)展特點，針對現(xiàn)階段武漢發(fā)展文化創(chuàng)意產(chǎn)業(yè)的問題和挑戰(zhàn)提出了可選擇的突破路徑，并對下一階段武漢文化創(chuàng)意產(chǎn)業(yè)的發(fā)展進行了展望。第二部分為區(qū)域報告，選取了武漢市武昌區(qū)、洪山區(qū)、東湖高新區(qū)、東西湖區(qū)以及青山區(qū)五個功能區(qū)，從微觀角度探析文化創(chuàng)意產(chǎn)業(yè)在武漢各區(qū)的發(fā)展?fàn)顩r，并提出了對策建議。第三部分為理論探討，結(jié)合武漢市服裝設(shè)計、動漫設(shè)計、公共文化服務(wù)體系以及文化體制改革等的具體實際，就文化創(chuàng)意產(chǎn)業(yè)發(fā)展與設(shè)計創(chuàng)意的關(guān)系進行了理論探討。第四部分為案例分析，以中南建筑設(shè)計院股份有限公司、中鐵大橋勘測設(shè)計院有限公司、東風(fēng)汽車公司等設(shè)計創(chuàng)意發(fā)展較為突出的優(yōu)勢企業(yè)為典型案例，通過深入分析它們?nèi)〉猛怀龀删偷脑�因，力圖為其他文化創(chuàng)意企業(yè)的發(fā)展提供借鑒。第五部分為附錄即大事記，以時間為線索，厘清了2013年武漢文化創(chuàng)意產(chǎn)業(yè)發(fā)展的整體脈絡(luò)，系統(tǒng)地記錄了武漢文化創(chuàng)意產(chǎn)業(yè)的發(fā)展腳印。

　　本報告收集、整理和分析了來自各傳媒渠道的武漢文化創(chuàng)意產(chǎn)業(yè)發(fā)展的大量數(shù)據(jù)及文獻和案例，參閱了武漢市有關(guān)職能部門和相關(guān)企業(yè)等提供的重要數(shù)據(jù)資料。由于編者水平有限，書中難免存在疏漏之處，敬請讀者批評指正。

　　Introduction

　　Cultural and creative industries are sunrise industries. In the past decades of development， they have fully demonstrated their economic potential and the role played in enhancing national image. In the 1990s， British government established “creative industry task force” and initiated to highlight cultural and creative industries to a national strategic position， and then various nations， such as the USA， Japan， Korea and Singapore， formulated policies to support the development of cultural and creative industries and push them into pillar industries of national economy. It becomes a worldwide trend to develop cultural and creative industries. With the enforcement of Cultural Industry Revitalization Project， China elevated the development of cultural industries to a national strategic height as well. Major cities， such as Beijing， Shanghai， Shenzhen， Nanjing， Wuhan and Chengdu， followed the trend and turn to develop the cultural and creative industries as pillar industries.

　　From the beginning， the cultural and creative industries are characterized by the high knowledge basis and high added value， a case in point is the rapid integration of culture and information technology. Cultural industries are now more closely connected with IT and digital communication technology， the focus of cultural and creative industries are now continuing to be shifted from “cultural resources” to “creative design”. Intellectual capital centered on creation and design is gradually becoming a key point in the development of creative industries and “creative design” has already become important topic in the development of cultural and creative industries. In order to expedite the development of cultural and creative industries， Wuhan municipal government formulated and enact Cultural Industries Revitalization Project of Wuhan （2012～2016）， which requires to “expedite the development of creative design， internet culture， cartoon game and other energetic emerging cultural industries with development potential and reform and promote the development of traditional cultural industries such as printing， entertainment， cultural tourism， artwork industry， exhibition， etc.”， the cultural and creative industries stepping into a brand new era of development.

　　The past few years witnessed the rapid growth of the cultural and creative industries in Wuhan， specially the creative design industries focusing on “industry design” and “engineering design”. Bridge design companies， represented by China Railway Major Bridge Reconnaissance & Design Institute Co.， Ltd. （Hubei branch）， have completed the design and construction of 70% of the bridges on Yangtze River and 80% of the major and super bridges across China， expanding engineering projects titled “Designed in Wuhan” all over China and even to over ten countries and regions of the world. Dongfeng Automobile Co.， Ltd. was listed as one of China’s Top 10 Influential Enterprises 2013 on the basis of its core brand competitiveness strengthened by independent innovation and creative design， becoming a leading force in automobile industry. Central-South Architectural Design Institute Co. Ltd.， adhering to the tenet of “Creation， Innovation， Integrity and Profession”， has undertaken over 7，000 engineering designs all over China and 18 countries in the world， of which 400 are granted with national， ministerial and provincial design excellence and science & technology progress award. Hongshan District， Qingshan District， Wuchang District and other areas are striving to formulate development outlines for creative design industries， aiming to realize cluster development for small and medium-sized design enterprises. Within the districts， the industrial design creation system is improved with enterprises as the main body， guided by the market and with the integration of industry， university and research.

　　Wuhan Municipal Party Committee and Municipal Government highlight the development of cultural and creative industries in the city： the development of cultural and creative industries have been listed as major content in building Wuhan into a national key city and the target of “building an engineering design city” is brought into the Outline of 12th Five Year Plan for Wuhan Economic and Social Development， and is listed as major component in top 10 demonstration projects in the upgrading of modern service industry in Wuhan， top 10 demonstration projects with the integration of science & technology and culture and the crucial five plans of the city. In 2013， the total output value in Wuhan’s design industry climbed to RMB 81.5 billion Yuan. The overall layout of “One City， Two Parks and Seven Districts” in the development plan of the engineering design industry in Wuhan was formed. Constructions in the core zone of the engineering city， the gathering place of innovative enterprises， demonstration area of design culture and commercial area of design industry obtained new breakthroughs. Wuhan design industrial park in Zhuankou， urban landscape design area in Siwei Street and Tanhua artistic innovation park of Hubei Institute of Fine Arts are under steady construction.

　　Wuhan Report On Cultural And Creative Industries （2014）， centering on the “creative design and the development of cultural and creative industries in Wuhan”， outlined the overall development conditions of Wuhan’s cultural and creative industries in 2013 and analyzes the relationship between creative design and the development of cultural and creative industries with reference to the main creative design industries as well as the development conditions of the cultural and creative industries in major administrative districts of Wuhan. The book is composed of five sections： SectionⅠis the General Report， analyzing the overall development conditions of the cultural and creative industries in Wuhan with reference to the development data， putting forward suggestions aiming at the dilemma and challenges confronted by the cultural and creative industries at present in Wuhan and looking into the development prospect of the cultural and creative industries in Wuhan in the next stage. Section Ⅱ is Regional Reports， in which five major functional zones， Wuchang District， Hongshan District， East Lake Hi-Tech Development Zone， Dong Xihu District and Qingshan District， are selected to explore the development conditions of cultural and creative industries in different districts of Wuhan， with corresponding solutions and suggestions raised. SectionⅢis the Theoretical Discussions， exploring the development law of creative design industries by the theoretical researches concerning the relationship between the development of cultural and creative industries and creative design， with reference to the realities in Wuhan’s reforms in the field of clothes， cartoon design， public service system of culture， cultural system， etc. Section Ⅳ is Case Studies， where enterprises with outstanding development in creative design， such as Central-South Architectural Design Institute Co.， Ltd.， China Railway Major Bridge Reconnaissance & Design Institute Co.， Ltd.，Dongfeng Automobile Co.， Ltd.are taken as examples to analyze what leads to their achievements so as to serve as a reference for the development of other cultural creative enterprises. Section Ⅴ is Appendixes， which happened in 2013 concerning the integrated development of the cultural and creative industries in Wuhan and it records the footprints of the development of creative design in Wuhan.

　　Since the initial preparing stage of this report， we have been collecting， systemizing and analyzing various cases， data and documents concerning the development of cultural and creative industries in Wuhan. Wuhan relevant departments and enterprises have provided crucial data. As a result of the time limitation and the restriction of the editor’s ability， there might be careless omissions in the contents； therefore， your criticism and correction are appreciated.