序 ......................................................................................... 4
引子：光明的 “聯(lián)姻” ........................................................................7
背景 ........................................................................................11
員工持股會 .................................................................................. 11
視光之路在中國 ...............................................................................11
中國眼鏡史 ...................................................................................12
1995 年的眼鏡市場 ............................................................................14
創(chuàng)業(yè)篇 ......................................................................................15
一個獵頭的電話 ...............................................................................15
圣母降臨節(jié)前的面試 .............................................................................16
“小商品”和“光明事業(yè)” .................................................................... 17
建廠很關(guān)鍵 ..................................................................................18
為全球生產(chǎn)的“松江制造” .................................................................... 19
不加硬、不出廠 ...............................................................................20
石廠長，在改變中臻求卓越 .....................................................................21
騎自行車運貨的業(yè)務(wù)員 .........................................................................23
好產(chǎn)品，離不開好名字 ........................................................................
樹脂片還是玻璃片 .............................................................................24
只來了一個人的招聘廣告 .........................................................................27
第一塊敲門磚：找到 “講同樣語言的人” ......................................................... 28
令人心動的車房片 ..............................................................................29
真誠，無可替代的服務(wù) ..........................................................................31
不得不提的快消基因 ............................................................................32
獨立代理商，棘手的問題 ......................................................................... 35
一位不同尋常的“管理者” .......................................................................35
EssiLab, 第一個產(chǎn)學結(jié)合的專業(yè)視光基地 ..........................................................37
堅持該堅持的 ..................................................................................38
成長篇 ........................................................................................40
采訪孫余沛先生：戰(zhàn)略決定制高點 .................................................................40
丹陽故事，和魚缸 ...............................................................................42
必然的選擇 萬新依視路聯(lián)姻 強勢共進贏市場 ........................................................ 46
丹陽探索記 .....................................................................................49
用愛，打造每一個環(huán)節(jié) .............................................................................51
創(chuàng)新，是永遠跳動的心臟 ........................................................................... 54
“萬里路”：打開中老年人的新視野 ..................................................................55
貝爾納.梅特納茲先生 ..............................................................................7
“好學生” 的聰明之舉 ........................................................................... 57
BBGR 到 BBJY .....................................................................................59
SCPP 創(chuàng)新體系 ....................................................................................61
人才培訓，是撬動行業(yè)的支點 ........................................................................62
一位不可忘卻的培訓啟蒙師 ..........................................................................63
電臺插曲 ...........................................................................................65
基業(yè)長青，需要代代相傳 ..............................................................................65
萬里路學校：一個“獨斷”又意義深遠的決定 .............................................................67
成長的信念：來自魏峰的自述 .........................................................................68
使命篇 .............................................................................................71
使命的傳承 .........................................................................................71
使命造福一方水土 ...................................................................................73
使命植入人心融入經(jīng)營 ...............................................................................74
依視路使命創(chuàng)造了商業(yè)成功和社會福祉 ...............................................................75
幾個生動的小故事 ..................................................................................78
呂建中博士對于依視路（中國）的深訪：從“看見愛”開始 .................................................78
中歐商學院依視路案例：翻山越嶺，讓貧困兒童看到更清晰的世界 ..........................................80
一場“危機”后的采訪：依視路的“世界人” .......................................................... 85
尾聲 .............................................................................................90
一些制勝小秘訣 ...................................................................................90
最難的是人，最重要的也是人 ........................................................................91
隨公司成長，與公司共榮 ............................................................................92
孫余沛在何毅授勛儀式上的致辭，片段摘選 ...........................................................93
馮達磊的話：信任之路，同舟共濟 ....................................................................95
附錄 .........................................................................................96
依視路視力基金會支持北京大學中國健康發(fā)展研究中心發(fā)布《國民視覺健康》白皮書 ............................ 96
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