項(xiàng)目一 商務(wù)數(shù)據(jù)分析認(rèn)知 ...............1 教學(xué)目標(biāo)　...................................1 思維導(dǎo)圖　...................................2 課前自學(xué)..........................................2 一、商務(wù)數(shù)據(jù)分析概述　..............2 二、商務(wù)數(shù)據(jù)分析的價(jià)值　..........6 三、商務(wù)數(shù)據(jù)分析思路　............10 自學(xué)自測(cè)　.................................15 課中實(shí)訓(xùn)........................................17 實(shí)訓(xùn)一　明確商務(wù)數(shù)據(jù)分析價(jià)值 ..........................17 實(shí)訓(xùn)二　使用維度法構(gòu)建 數(shù)據(jù)分析思路 ............18 實(shí)訓(xùn)三　確定經(jīng)濟(jì)可行的商業(yè)指標(biāo) ...................20 實(shí)訓(xùn)項(xiàng)目評(píng)價(jià)　..........................24 課后提升........................................25 案例：身體乳產(chǎn)品升級(jí)市場(chǎng)調(diào)研方案設(shè)計(jì)　................25 項(xiàng)目二　商務(wù)數(shù)據(jù)收集 .......................27 教學(xué)目標(biāo)　.................................27 思維導(dǎo)圖　.................................28 課前自學(xué)........................................28 一、初識(shí)商務(wù)數(shù)據(jù)收集　............28 二、選擇數(shù)據(jù)收集方法　............31 三、實(shí)施商務(wù)數(shù)據(jù)收集　............34 自學(xué)自測(cè)　.................................37 課中實(shí)訓(xùn)........................................39 實(shí)訓(xùn)一　初識(shí)商務(wù)數(shù)據(jù)收集 ...........................39 實(shí)訓(xùn)二　選擇數(shù)據(jù)收集方法 ...........................40 實(shí)訓(xùn)三　實(shí)施商務(wù)數(shù)據(jù)收集 ...........................42 實(shí)訓(xùn)項(xiàng)目評(píng)價(jià)　..........................45 課后提升........................................47 案例：身體乳產(chǎn)品升級(jí)市場(chǎng)調(diào)研數(shù)據(jù)收集　................47 項(xiàng)目三　商務(wù)數(shù)據(jù)預(yù)處理 ..................49 教學(xué)目標(biāo)　.................................49 思維導(dǎo)圖　.................................50 課前自學(xué)........................................50 一、商務(wù)數(shù)據(jù)預(yù)處理的內(nèi)容　..................................50 二、商務(wù)數(shù)據(jù)的統(tǒng)計(jì)特征　........53 三、商務(wù)數(shù)據(jù)清洗　...................61 四、商務(wù)數(shù)據(jù)集成、轉(zhuǎn)換和　規(guī)約 .................................75 自學(xué)自測(cè)　.................................82 課中實(shí)訓(xùn)........................................85 實(shí)訓(xùn)一　商務(wù)數(shù)據(jù)問(wèn)題檢測(cè) ..........................85 實(shí)訓(xùn)二　商務(wù)數(shù)據(jù)統(tǒng)計(jì)特征處理 ..........................87 實(shí)訓(xùn)三　商務(wù)數(shù)據(jù)清洗 ............90 實(shí)訓(xùn)四　商務(wù)數(shù)據(jù)集成、轉(zhuǎn)換和規(guī)約 ...............92 實(shí)訓(xùn)項(xiàng)目評(píng)價(jià)　..........................94 課后提升........................................95 案例：身體乳產(chǎn)品升級(jí)市場(chǎng)　調(diào)研數(shù)據(jù)預(yù)處理 ............95 項(xiàng)目四　商務(wù)數(shù)據(jù)分析 .......................99 教學(xué)目標(biāo)　.................................99 思維導(dǎo)圖　...............................100 課前自學(xué)......................................100 一、行業(yè)分析　........................101 二、客戶分析　........................105 三、產(chǎn)品分析　........................109 四、運(yùn)營(yíng)分析　........................113 自學(xué)自測(cè)　...............................117 課中實(shí)訓(xùn)......................................119 實(shí)訓(xùn)一　行業(yè)分析 .................119 實(shí)訓(xùn)二　客戶分析 .................122 實(shí)訓(xùn)三　產(chǎn)品分析 .................125 實(shí)訓(xùn)四　運(yùn)營(yíng)分析 .................132 實(shí)訓(xùn)項(xiàng)目評(píng)價(jià)　........................147 課后提升......................................149 案例：身體乳產(chǎn)品升級(jí)市場(chǎng)調(diào)研數(shù)據(jù)分析（以市場(chǎng)部數(shù)據(jù)為例）　.................149 項(xiàng)目五　商務(wù)數(shù)據(jù)可視化及報(bào)告撰寫(xiě) .....................155 教學(xué)目標(biāo)......................................155 思維導(dǎo)圖　...............................156 課前自學(xué)　...............................156 一、商務(wù)數(shù)據(jù)可視化　.............156 二、商務(wù)數(shù)據(jù)分析報(bào)告　..........169 自學(xué)自測(cè)　...............................177 課中實(shí)訓(xùn)......................................179 實(shí)訓(xùn)一　創(chuàng)建商務(wù)數(shù)據(jù)可視化圖表 ..............179 實(shí)訓(xùn)二　撰寫(xiě)商務(wù)數(shù)據(jù)分析報(bào)告 .................185 實(shí)訓(xùn)項(xiàng)目評(píng)價(jià)　........................191 課后提升......................................193 案例：身體乳產(chǎn)品市場(chǎng)數(shù)據(jù)分析報(bào)告（部分）　.......193