新編國(guó)際商務(wù)英語(yǔ):理論與實(shí)務(wù)
定 價(jià):49.8 元
- 作者:魏思思,鄒勇 編
- 出版時(shí)間:2021/5/1
- ISBN:9787550448582
- 出 版 社:西南財(cái)經(jīng)大學(xué)出版社
- 中圖法分類(lèi):F74
- 頁(yè)碼:
- 紙張:膠版紙
- 版次:1
- 開(kāi)本:16開(kāi)
在全球經(jīng)濟(jì)一體化趨勢(shì)日益明顯的今天,全球范圍內(nèi)的科技競(jìng)爭(zhēng)、貿(mào)易摩擦和市場(chǎng)爭(zhēng)奪愈演愈烈。這是一場(chǎng)爭(zhēng)奪國(guó)際市場(chǎng)的戰(zhàn)斗,其實(shí)質(zhì)是人才的競(jìng)爭(zhēng)。在這種背景下,作為國(guó)際貿(mào)易用語(yǔ)的英語(yǔ)變得越來(lái)越重要,社會(huì)上也越來(lái)越迫切地需要既有專(zhuān)業(yè)知識(shí)又能熟練運(yùn)用英語(yǔ)的人才。為了有效地提高學(xué)生的實(shí)際語(yǔ)言運(yùn)用能力,培養(yǎng)既有專(zhuān)業(yè)知識(shí)又能熟練運(yùn)用英語(yǔ)的人才,使學(xué)生所學(xué)的知識(shí)能夠跟上時(shí)代的步伐,滿(mǎn)足社會(huì)經(jīng)濟(jì)生活的實(shí)際需求,我們特別編寫(xiě)了這本(新編國(guó)際商務(wù)英語(yǔ)————理論與實(shí)務(wù))。在這《新編國(guó)際商務(wù)英語(yǔ):理論與實(shí)務(wù)》里,我們加入了版本的《2020年國(guó)際貿(mào)易術(shù)語(yǔ)解釋通則》。同時(shí),也介紹了“中歐安全智能貿(mào)易航線(xiàn)試點(diǎn)計(jì)劃”(安智貿(mào)),以更好的質(zhì)量和的內(nèi)容呈現(xiàn)給廣大讀者。 《新編國(guó)際商務(wù)英語(yǔ):理論與實(shí)務(wù)》涉及的內(nèi)容包括國(guó)際商務(wù)談判,國(guó)際貿(mào)易術(shù)語(yǔ),國(guó)際結(jié)算,國(guó)際運(yùn)輸方式,國(guó)際保險(xiǎn),電子商務(wù),國(guó)際商務(wù)信函等。
魏思思,講師,碩士研究生,畢業(yè)于英國(guó)曼徹斯特大學(xué)。英語(yǔ)專(zhuān)業(yè)八級(jí),國(guó)家中高級(jí)調(diào)酒師,成都市旅游飯店服務(wù)技能大賽裁判,主要研究方向:商務(wù)英語(yǔ),英語(yǔ)教學(xué)法。
鄒勇,教授,畢業(yè)于四川師范大學(xué)外國(guó)語(yǔ)學(xué)院,F(xiàn)任教于西南財(cái)經(jīng)大學(xué)。主要研究方向:商務(wù)英語(yǔ)。后期維護(hù),后期維護(hù)
Contents
Chapter 1 Introduction to International Trade
1.1 The Definition of the International Trade
1.2 Reasons for the International Trade
1.3 Trade Protectionism
Chapter 2 Business Negotiation and Conclusion of Contract
2.1 Business Negotiation
2.2 General Procedure in Business Negotiation
Chapter 3 International Trade Terms
3.1 Generalization
3.2 Incoterms 2020 Rules in Detail
Chapter 4 Bill of Exchange
4.1 Definition and Essentials
4.2 Parties and Acts
Chapter 5 Remittance
5.1 Introduction
5.2 Application
Chapter 6 Collection
6.1 Introduction
6.2 Types of Collection and Procedures
6.3 Characteristics, Risks and Bank .s Liabilities
6.4 Finance Under Documentary Collection
Chapter 7 The Letter of Credit
7.1 The Letter of Credit I
7.2 The Letter of Credit II
Chapter 8 International Factoring
8.1 Definition of Factoring
8.2 Functions of Factoring
8.3 Costs of Factoring
8.4 Procedures of Factoring
8.5 Types of Factoring
8.6 Advantages to Exporters of Factoring
Chapter 9 Transport Documents
9.1 Bill of Lading
9.2 Other Transport Documents
Chapter 10 Cargo Transportation Insurance
10.1 Perils and Losses
10.2 Marine Insurance Clauses
10.3 London Insurance Institute Cargo Clauses
10 .4 Contents of the Insurance Document
10 .5 Insurance Claim
10 .6 Marine Insurance Business in China and Insurance Clause in the Contract
10 .7 Types of Insurance Document
Chapter 11 E?commerce and EDI
11.1 Basics of E?commerce
11.2 Traditional Commerce VS E?commerce
11.3 Electronic Data Interchange EDI
11.4 Benefits and Disciplines of E?commerce and EDI
Chapter 12 Commodity Inspection and Customs Formalities
12.1 Introduction
12.2 Where and When Inspection Undergoes
12.3 Commodity Inspection Certificates
12.4 Customs Formalities for Exports and Imports
12.5 Customs Duties
Chapter 13 Modes of International Trade
13.1 Distribution and Agency
13.2 Consignment, Fairs and Sales, Auction
13.3 Tender
13.4 Counter Trade
Chapter 14 Job Interview
14.1 Analyzing the situation
14.2 Résumé
14.3 A Letter of Application
14.4 Interviewing
Chapter 15 Business Letters
15.1 In a Nutshell
15.2 Letter formats