1
正確的設計，好過漂亮的創(chuàng)意
a proper design is better than a great idea
9
生活方式品牌設計
brand design for lifestyle products suppliers
19
從魏晉遺存到當代品牌設計
apply remnants of wei and jin dynasties to contemporary brand design
23
陌生感
strangeness in design
29
品牌設計中的美學代入
fusion of aesthetics in brand design
39
百年文化老字號的品牌更新
renewal of a time-honored cultural brand
51
從流觴曲水到當代理想生活
from the ancient chinese literati’s ideal lifestye to
the contemporary ideal life
59
給過去以未來
bring the past to the future
73
為詩意和遠方而設計
design for poems and dreams
85
把美的中國呈現(xiàn)給世界
present the most beautiful china to the world
93
以退讓的姿態(tài)設計品牌
brand design with a concessional attitude
103
為設計公司設計品牌
brand design for design companies
111
為生活方式小店設計品牌
brand design for lifestyle store
127
夏日海邊的新鮮體驗
fresh experience at the seaside in summer
137
珍惜人間煙火氣
cherish the sense of ebullience in the world
149
好吃不貴的成都冒菜
delicious but inexpensive chengdu maocai
161
為目的地做設計
Design for the destination
173
旅行之茶
the tea for travelling
181
享受自律后的自由
enjoy the freedom after self-discipline
189
花的內(nèi)觀
vipassana of flowers
197
從萬科物業(yè)到萬物云
from vanke service to onewo
205
重塑汽車后市場
reshaping the auto parts market
211
私募股權(quán)基金的品牌設計
brand design for private equity funds
217
國際教育機構(gòu)的品牌設計
brand design for international educational
institutions
223
周末帶娃兒好去處
a good destination for spending weekends
with kids
233
為寵物設計食品品牌
design a food brand for pets
241
為音樂工作室設計品牌
design for a music studio
247
更多研習設計
more works
260
研習簡介
about yanxi
261
作者簡介
author's information
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