定 價(jià):29 元
叢書名:全國(guó)應(yīng)用型本科商務(wù)英語(yǔ)系列規(guī)劃教材
- 作者:周一 著
- 出版時(shí)間:2010/6/1
- ISBN:9787811346688
- 出 版 社:對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
- 中圖法分類:H319.4
- 頁(yè)碼:289
- 紙張:膠版紙
- 版次:1
- 開本:16K
經(jīng)濟(jì)貿(mào)易的蓬勃發(fā)展為我國(guó)高校商務(wù)英語(yǔ)專業(yè)建設(shè)提供了難得的機(jī)遇,也提出了更多的挑戰(zhàn)。為了更好地推動(dòng)商務(wù)英語(yǔ)本科專業(yè)的發(fā)展,對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社組織編寫了這套“全國(guó)應(yīng)用型本科商務(wù)英語(yǔ)系列規(guī)劃教材”。
面對(duì)經(jīng)濟(jì)全球化和中國(guó)加入WT0之后社會(huì)對(duì)人才需求的新形勢(shì),高等院校本科商務(wù)英語(yǔ)的人才培養(yǎng)應(yīng)該定位在“培養(yǎng)德、智、體、美、勞全面發(fā)展,英語(yǔ)語(yǔ)言基礎(chǔ)扎實(shí),具有較強(qiáng)的英語(yǔ)交際能力,具備基本的商務(wù)與文秘知識(shí)和業(yè)務(wù)能力,知識(shí)面寬,具有創(chuàng)新精神,知識(shí)、能力、素質(zhì)協(xié)調(diào)統(tǒng)一,面向經(jīng)貿(mào)、外事、涉外企業(yè)、跨國(guó)公司、教育等行業(yè),能從事國(guó)際商務(wù)策劃、國(guó)際商務(wù)談判、國(guó)際貿(mào)易、國(guó)際金融、國(guó)際市場(chǎng)營(yíng)
銷、高級(jí)商務(wù)翻譯、教學(xué)、科研及管理工作的高級(jí)應(yīng)用型專門人才”。本系列教材從當(dāng)前形勢(shì)需求出發(fā),力求培養(yǎng)具有扎實(shí)的英語(yǔ)基本功,掌握國(guó)際商務(wù)基礎(chǔ)理論和知識(shí),善于跨文化交流與溝通,能適應(yīng)經(jīng)濟(jì)全球化,具備國(guó)際競(jìng)爭(zhēng)力的復(fù)合型英語(yǔ)人才。
本套“全國(guó)應(yīng)用型本科商務(wù)英語(yǔ)系列規(guī)劃教材”適用于全國(guó)應(yīng)用型本科院校商務(wù)英語(yǔ)專業(yè)、英語(yǔ)專業(yè)的商務(wù)/應(yīng)用/外貿(mào)英語(yǔ)方向以及財(cái)經(jīng)類專業(yè)的學(xué)生,內(nèi)容包括《商務(wù)英語(yǔ)聽說》、《商務(wù)英語(yǔ)閱讀》、《商務(wù)英語(yǔ)寫作》、《商務(wù)英語(yǔ)函電》、《商務(wù)英語(yǔ)翻譯》、《國(guó)際商務(wù)制單》和《國(guó)際貿(mào)易理論與實(shí)務(wù)(英文版)》等。
Part One International Trade
Unit 1 General Introduction to International Trade
Unit 2 WTO
Unit 3 Delivery Terms
Unit 4 Letter of Credit
Part Two Business Management
Unit 5 General Introduction to MNC
Unit 6 Marketing Management
Unit 7 HR Management
Unit 8 Chief Executive Officer
Part Three International Finance and Investment
Unit 9 International Finance
Unit 10 Securities Market
Unit 11 Insurance Industry
Unit 12 Hospitality Industry
Part Four Economy and Society
Unit 13 Olympics and Expo
Unit 14 Economy and Environment
Unit 15 Educational Services Industry
Unit 16 Intellectual Property
Lipsey points to other instances in which a companys investment abroad provides benefits at home. For example, investing in a particular country may give a company access to markets that it would not be able to penetrate with a domestic operation alone. This has the effect of increasing the companys exports overall, the benefits of which accrue to domestic operations. In addition, having operations abroad can shield a company from the damaging effects of currency fluctuations and tradeinhibiting tax policies in the home country. In both instances, the foreign investment could end up protecting jobs at home by strengthening the parent company.
Overall, Lipsey argues its not always or even often the case that an investment in production abroad "substitutes" for or displaces what would otherwise be production capacity at home. Looking at exports alone, Lipsey notes that economists have found more evidence associating foreign investments with an increase in home country exports than a decrease. Even in Europe —— where rising unemployment in proximity to an increase in foreign investment lead to suspicions that the two were related Lipsey notes that economists found foreign investment was more likely to boost ratherthan to reduce the host countrys exports.
As for its effect on the foreign country, again, Lipsey finds little, if any, support for the anti-globalization gospel. For example, considering the charge that foreign investment leads to depressed wages and thus exploits "host country" workers ,Lipsey finds that the opposite is true. "Within host countries it has been abundantly shown that foreign-owned firms pay higher wages than domestically-owned firms,"he writes. Lipsey notes that foreign firms tend to be in "higher wage sectors," generally hire "better educated and more qualified workers" than locally owned firms, and "tend to be larger and more capital intensive."