本報告共分為五篇，共二十章，分別為：全國民宿行業(yè)發(fā)展研究、民宿專題研究、區(qū)域及地方民宿發(fā)展研究、紅色民宿發(fā)展專題研究以及年度民宿發(fā)展趨勢預(yù)測。

通過翔實的數(shù)據(jù)詳細(xì)介紹了2020年全國民宿行業(yè)以及熱門城市的經(jīng)營情況；從民宿行業(yè)的管理政策、圖書出版、企業(yè)發(fā)展、政策結(jié)構(gòu)政策工具等多方面、多角度深入研究了中國民宿產(chǎn)業(yè)現(xiàn)狀并提出針對性的解決方案；列舉了北京市延慶區(qū)、長三角地區(qū)、廣東省、麗水市等地區(qū)優(yōu)秀民宿發(fā)展的案例以及紅色民宿發(fā)展現(xiàn)狀，為當(dāng)前國內(nèi)民宿、客棧與精品酒店的發(fā)展提供了多方面的借鑒與參考。

《2021全國民宿產(chǎn)業(yè)發(fā)展研究報告》在往年的研究基礎(chǔ)上，繼續(xù)拓展研究領(lǐng)域、擴(kuò)寬研究視角、改進(jìn)研究方法，集萃了諸多研究成果。本報告視角獨(dú)特、內(nèi)容翔實，可為旅游相關(guān)主管部門、旅游企業(yè)、民宿行業(yè)從業(yè)者等全面了解我國民宿產(chǎn)業(yè)發(fā)展趨勢及進(jìn)行科學(xué)決策提供參考。

中國旅游協(xié)會民宿客棧與精品酒店分會，是中國旅游協(xié)會的分支機(jī)構(gòu)。由中華人民共和國境內(nèi)從事和促進(jìn)中國民宿、客棧與精品酒店等非標(biāo)準(zhǔn)住宿產(chǎn)業(yè)發(fā)展的相關(guān)企事業(yè)單位，在平等自愿的基礎(chǔ)上組建的行業(yè)性、非營利性社會組織。

協(xié)會通過召開全國民宿大會、全國民宿博覽會、全國民宿社團(tuán)聯(lián)席會議，舉辦全國民宿設(shè)計大賽、全國民宿職業(yè)技能（美食烹飪）大賽，開展店長管家培訓(xùn)、行業(yè)研究、標(biāo)準(zhǔn)建設(shè)，指導(dǎo)地方社團(tuán)建設(shè)，為地方政府提供咨詢服務(wù)等，與國內(nèi)外民宿及相關(guān)行業(yè)建立了廣泛聯(lián)系，開展了深度合作，推動了行業(yè)發(fā)展。

第一篇　全國民宿行業(yè)發(fā)展研究

第一章　云掌柜2020 民宿年度數(shù)據(jù)報告 ··············································· 3

一、2020 年全國民宿行業(yè)經(jīng)營概況 ··············································· 5

二、2020 年TOP10 熱門城市民宿經(jīng)營報告 ····································18

第二篇　民宿專題研究

第二章　我國民宿政策結(jié)構(gòu)及政策工具比較研究 ··································71

一、引言················································································73

二、文獻(xiàn)回顧··········································································74

三、資料來源與分析框架 ··························································78

四、民宿政策結(jié)構(gòu)及政策工具對比分析 ········································80

五、結(jié)論················································································90

第三章　 國內(nèi)民宿管理政策比較研究北京、廣東和浙江三省市比較 ····97

一、引言················································································99

二、三省市已發(fā)布的民宿管理相關(guān)政策文本收集歸類及編碼 ··········· 100

三、政策背景及總體狀況對比 ·················································· 101

四、民宿政策內(nèi)容比較 ····························································111

五、結(jié)論及建議····································································· 122

六、總結(jié)·············································································· 124

第四章　全國民宿研究知識圖譜分析 ··············································· 127

一、引言·············································································· 129

二、數(shù)據(jù)來源及研究方法 ························································ 129

三、民宿研究可視化分析 ························································ 130

四、民宿研究的展望 ······························································ 138

五、結(jié)論·············································································· 139

第五章　全國民宿圖書出版現(xiàn)狀研究 ··············································· 141

一、國內(nèi)民宿圖書出版現(xiàn)狀及特征 ············································ 143

二、國內(nèi)民宿圖書出版趨勢 ····················································· 154

第六章　從民宿企業(yè)發(fā)展窺探國內(nèi)民宿行業(yè)的趨勢 ····························· 155

一、OTA 類民宿企業(yè)代表：攜程 ··············································· 157

二、垂直類民宿企業(yè)代表：木鳥 ··············································· 157

三、品牌民宿企業(yè)：大樂之野 ·················································· 158

四、PMS 企業(yè)：訂單來了 ························································ 159

五、CRM 企業(yè)：如程 ····························································· 159

六、民宿托管加盟企業(yè)：悠家民宿 ············································ 160

七、民宿行業(yè)趨勢預(yù)判 ··························································· 161

八、結(jié)語·············································································· 162

第七章　全國心理學(xué)主題民宿發(fā)展研究 ············································ 165

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