世紀(jì)商務(wù)英語(yǔ)綜合教程(專業(yè)篇Ⅰ第7版十二五職業(yè)教育國(guó)家規(guī)劃教材)
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- 作者：劉杰英著，孫雪梅，王洗薇，王華編
- 出版時(shí)間：2021/8/1
- ISBN：9787568530880
- 出 版 社：大連理工大學(xué)出版社
- 中圖法分類：F7
- 頁(yè)碼：233
- 紙張：
- 版次：7
- 開(kāi)本：16開(kāi)
《世紀(jì)商務(wù)英語(yǔ)綜合教程(專業(yè)篇Ⅰ第7版十二五職業(yè)教育國(guó)家規(guī)劃教材)》圍繞微觀商務(wù)話題展開(kāi)，涉及市場(chǎng)營(yíng)銷、客服、廣告、人力資源、保險(xiǎn)、商務(wù)交際等常規(guī)話題，還有共享經(jīng)濟(jì)、物聯(lián)網(wǎng)和**商業(yè)模式等時(shí)尚話題。全書共10個(gè)單元，圍繞交際技巧、語(yǔ)言知識(shí)、商務(wù)實(shí)踐這三大功能設(shè)計(jì)了6個(gè)版塊，本教材貼合時(shí)代發(fā)展，知識(shí)內(nèi)容新穎豐富。
Unit 1 Marketing
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 2 Insurance
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 3 Customer Service
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 4 Online Advertising
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 5 Human Resources
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Nuit 6 Sharing Economy
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 7 Intercultural Business Communication
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 8 International Retailing
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 9 The Internet of Things
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 10 New Business Types
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
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