Since the reform and opening up，road passenger transport industry in China has been developed rapidly，which greatly facilitates the people travelling，and powerfully promotes economic and cultural exchanges and cooperation，as well as providing a good transportation atmosphere for the national economy and social development. However，at the same time，we should also be aware that there are still many contradictions and problems in rural passenger transport.
　　Cultivating and developing rural passenger transport is of great significance for improving the structural adjustment of the road transport industry and achieving great-leap-forward development. In recent years，with rapid development of China's national economic construction，the development of rural passenger transport market is becoming more and more prosperous. However，due to the peculiarities of rural passenger transport and the natural geography of rural areas，coupled with a series of reasons，such as the backwardness of rural road infrastructure，the variety of operating vehicles and vehicle models，the lack of scientific transport organization and management，etc.，the rural passenger transport market reveals a low utilization rate of vehicles，high empty driving rate，unsaturated passenger sources，and large difference between \"hot and cold\" lines，thus leading to the \"scattered，chaotic，mixed，small\" performance phenomenon，and low security.Therefore，how to speed up the construction of rural roads and improve the level of passenger transport on rural roads is a urgently required topic.
　　This book will attempt to solve the problems above and contribute to the evitalization of rural areas and the transportation power strategy.
　　In the process of writing，the book references a great deal of literatures. We would like to express our high respect and heartfelt thanks to the authors of the literature.
　　For this book，many thanks go to my students，Lu Xijin，Chen Siyuan，Wang Ke，Zhao Minghui，Guo Jin，Wu Yuankun，Yang Yun and Jiao Yuduan，for their proofreading support.
　　We would like to particularly acknowledge the Ministry of Education in China because this research is funded by the Program of Humanities and Social Science of Education Ministry of China under Grant No. 18YJC630118. This work was also supported by the \"Double-First Class\" Major Research Programs，Educational Department of Gansu Province (No.GSSYLXM-04)，and the Foundation of A Hundred Youth Talents Training Program of Lanzhou Jiaotong University.