INTRODUCTION 8
導(dǎo)言
JOBS, PEOPLE AND ORGANIZATIONS
工作、人和組織
1 Work and jobs 10
工作和職業(yè)
A What do you do?
你是做什么工作的
B Word combinations with work
帶work的詞語(yǔ)搭配
C Types of job and types of work
職業(yè)和工作的類型
2 Ways of working 12
工作方式
A Working hours
工作時(shí)間
B Nice work if you can get it
如果你能得到這份工作那就還不錯(cuò)
C Nature of work
工作性質(zhì)
3 Recruitment and selection 14
招聘與甄選
A Recruitment
招聘
B Applying for a job
求職
C Selection procedures
甄選程序
4 Skills and qualifications 16
技能和資格
A Education and training
教育和培訓(xùn)
B Skilled and unskilled
技術(shù)和非技術(shù)
C The right person
合適的人
5 Pay and benefits 18
薪資福利
A Wages, salary and benefits
工資、薪水和福利
B Compensation 1
津貼1
C Compensation 2
補(bǔ)償金2
6 People and workplaces 20
人和工作場(chǎng)所
A Employees and management
員工和管理層
B Management and administration
管理層和行政
C Labour
勞動(dòng)力
D Personnel and HRM
人事部門和人力資源管理
7 Companies and careers 22
公司和職業(yè)生涯
A Career paths
職業(yè)路徑
B Company structure
公司結(jié)構(gòu)
C In-house staff or freelancers?
內(nèi)部員工還是自由職業(yè)者
D Leaving a company
離開公司
8 Problems at work 24
工作中的問題
A Discrimination
歧視
B Bullying and harassment
霸凌和騷擾
C Health and safety
健康和安全
9 Managers, executives and
directors 26
經(jīng)理、高管和董事
A Managers and executives: UK
經(jīng)理和高管：英國(guó)
B Managers and executives: US
經(jīng)理和高管：美國(guó)
10 Businesspeople and business
leaders 28
商人和商業(yè)領(lǐng)袖
A Businesspeople and entrepreneurs
商人和企業(yè)家
B Leaders and leadership
領(lǐng)導(dǎo)者和領(lǐng)導(dǎo)力
C Magnates, moguls and tycoons
大亨們
11 Organizations 1 30
組織1
A Business and businesses
商業(yè)和企業(yè)
B Commerce
商業(yè)/商務(wù)
C Enterprise
企業(yè)
12 Organizations 2 32
組織2
A Self-employed people and partnerships
個(gè)體經(jīng)營(yíng)者和合伙企業(yè)
B Limited liability
有限責(zé)任
C Mutuals
互助組織
D Non-profit organizations
非營(yíng)利組織
PRODUCTION 生產(chǎn)
13 Manufacturing and services 34
制造業(yè)和服務(wù)業(yè)
A Manufacturing and services
制造業(yè)和服務(wù)業(yè)
B Countries and their industries
國(guó)家及其產(chǎn)業(yè)
14 The development process 36
研發(fā)過程
A Market research
市場(chǎng)調(diào)研
B Development and launch
研發(fā)和上市
15 Innovation and invention 38
創(chuàng)新和發(fā)明
A Innovation and invention
創(chuàng)新和發(fā)明
B Research and technology
研究和技術(shù)
C Patents and intellectual property
專利和知識(shí)產(chǎn)權(quán)
16 Products and services 40
產(chǎn)品和服務(wù)
A Products
產(chǎn)品
B Mass production
大批量生產(chǎn)
C Capacity and output
產(chǎn)能和產(chǎn)出
17 Materials and suppliers 42
原材料和供應(yīng)商
A Inputs
投入
B Suppliers and outsourcing
供應(yīng)商和外包
C Just-in-time
準(zhǔn)時(shí)制生產(chǎn)
18 Business philosophies 44
經(jīng)營(yíng)理念
A Mass customization
大規(guī)模定制
B Wikinomics
維基經(jīng)濟(jì)學(xué)
C The long tail
長(zhǎng)尾理論
D Benchmarking
標(biāo)桿管理
MARKETING 市場(chǎng)營(yíng)銷
19 Buyers, sellers and the
market 46
買方、賣方和市場(chǎng)
A Customers and clients
顧客和客戶
B Buyers, sellers and vendors
買方、賣方和賣主
C The market
市場(chǎng)
20 Markets and competitors 48
市場(chǎng)和競(jìng)爭(zhēng)對(duì)手
A Companies and markets
公司和市場(chǎng)
B More word combinations with market
更多market的相關(guān)搭配
C Competitors and competition
競(jìng)爭(zhēng)對(duì)手和競(jìng)爭(zhēng)
21 Marketing and market
orientation 50
市場(chǎng)營(yíng)銷和市場(chǎng)導(dǎo)向
A Marketing
市場(chǎng)營(yíng)銷
B The four Ps
4P營(yíng)銷
C The market orientation
市場(chǎng)導(dǎo)向
22 Products and brands 52
產(chǎn)品和品牌
A Word combinations with product
帶product的詞語(yǔ)搭配
B Goods
商品
C Brands and branding
品牌和品牌塑造
23 Price 54
價(jià)格
A Pricing
定價(jià)
B Word combinations with price
帶price的詞語(yǔ)搭配
C Upmarket and downmarket
高端市場(chǎng)和低端市場(chǎng)
D Mass markets and niches
大眾市場(chǎng)和利基市場(chǎng)
24 Place 56
渠道
A Distribution: wholesalers, retailers and
customers
分銷：批發(fā)商、零售商和顧客
B Shops
商店
C Direct marketing
直銷
25 Promotion 58
推廣
A Advertising
廣告
B The sales force
銷售隊(duì)伍
C Promotional activities
促銷活動(dòng)
26 E-commerce 60
電子商務(wù)
A B2C, B2B and B2G
B2C、B2B和B2G
B Web 2.0
Web 2.0
C E-commerce companies
電子商務(wù)公司
D Word combinations with online
帶online的詞語(yǔ)搭配
MONEY 錢
27 Sales and costs 62
銷售和成本
A Sales
銷售
B Costs
成本
C Margins and mark-ups
利潤(rùn)和毛利
28 Profitability and unprofitability 64
盈利和非盈利
A Profitable and unprofitable products
盈利產(chǎn)品和非盈利產(chǎn)品
B Budgets and expenditure
預(yù)算和支出
C Economies of scale and the learning curve
規(guī)模經(jīng)濟(jì)和學(xué)習(xí)曲線
29 Getting paid 66
付款
A Shipping and billing
發(fā)貨和開票
B Trade credit
商業(yè)信用
C Accounts
賬款
30 Assets, liabilities and the
balance sheet 68
資產(chǎn)、負(fù)債和資產(chǎn)負(fù)債表
A Assets
資產(chǎn)
B Depreciation
折舊
C Liabilities
負(fù)債
D Balance sheet
資產(chǎn)負(fù)債表
31 The bottom line 70
最終的利潤(rùn)
A Accounts
賬目
B Results
業(yè)績(jī)
C Financial reporting
財(cái)務(wù)報(bào)告
32 Share capital and debt 72
股本和債務(wù)
A Capital
資本
B Share capital
股本
C Loan capital
借貸資本
D Security
擔(dān)保
E Leverage
杠桿率
33 Success and failure 74
成功和失敗
A Cash mountains
大量現(xiàn)金
B Debt and debt problems
債務(wù)和債務(wù)問題
C Turnarounds and bailouts
轉(zhuǎn)機(jī)和救助
D Bankruptcy
破產(chǎn)
34 Mergers, takeovers and
sell-offs 76
合并、收購(gòu)和出售
A Stakes and joint ventures
股份和合資企業(yè)
B Mergers and takeovers
合并和收購(gòu)
C Conglomerates
大型企業(yè)集團(tuán)
FINANCE AND THE ECONOMY
金融與經(jīng)濟(jì)
35 Personal finance 78
個(gè)人理財(cái)
A Traditional banking
傳統(tǒng)銀行業(yè)務(wù)
B Internet banking
網(wǎng)上銀行業(yè)務(wù)
C Personal investing
個(gè)人投資
36 Financial centres 80
金融中心
A Financial Centres
金融中心
B Stock markets
股票市場(chǎng)
C Other financial markets
其他金融市場(chǎng)
D Derivatives
衍生產(chǎn)品
37 Trading 82
交易
A Market indexes
市場(chǎng)指數(shù)
B Market activity: good times …
市場(chǎng)活動(dòng)：股市好的時(shí)候……
C … and bad
……和股市壞的時(shí)候
38 Indicators 1 84
指標(biāo)1
A Finance and economics
金融學(xué)與經(jīng)濟(jì)學(xué)
B Inflation and unemployment
通貨膨脹和失業(yè)
C Trade
貿(mào)易
D Growth and GDP
經(jīng)濟(jì)增長(zhǎng)和國(guó)內(nèi)生產(chǎn)總值
39 Indicators 2 86
指標(biāo)2
A Going up
上升/增長(zhǎng)
B Going down
下降/降低
C Peaks and troughs
高峰和低谷/峰值和谷值
D Boom and bust
繁榮和蕭條
DOING THE RIGHT THING
做正確的事
40 Wrongdoing and corruption 88
違規(guī)行為和腐敗
A Wrongdoing
違規(guī)行為
B Bribery and corruption
賄賂和腐敗
C Fraud and embezzlement
欺詐和挪用公款
41 Business ethics 90
商業(yè)倫理
A Professional behaviour
職業(yè)行為
B Social issues
社會(huì)問題
C Environmental issues
環(huán)境問題
PERSONAL SKILLS 個(gè)人技能
42 Time and time management 92
時(shí)間和時(shí)間管理
A Timeframes and schedules
時(shí)間框架和時(shí)間表
B Projects and project management
項(xiàng)目和項(xiàng)目管理
C Time tips
時(shí)間管理技巧
43 Stress and stress
management 94
壓力和壓力管理
A When work is stimulating
當(dāng)工作是一種激勵(lì)
B When stimulation turns to stress
當(dāng)激勵(lì)變成壓力
C Downshifting
放慢節(jié)奏
44 Leadership and management
styles 96
領(lǐng)導(dǎo)力和管理風(fēng)格
A Leadership
領(lǐng)導(dǎo)力
B Modern management styles
現(xiàn)代管理風(fēng)格
C Empowerment
授權(quán)
CULTURE 文化
45 Business across cultures 1 98
跨文化商務(wù)1
A Cultures and culture
跨文化與文化
B Power and distance
權(quán)力和距離
46 Business across cultures 2 100
跨文化商務(wù)2
A Individualism
個(gè)人主義
B Time
時(shí)間
C Cross-cultural communication
跨文化溝通
TELEPHONING AND WRITING
打電話和寫作
47 Telephoning 1: phones
and numbers 102
打電話1：電話和號(hào)碼
A Telephones and beyond
電話及其他
B Phone, call and ring
phonecall和ring
C Numbers
電話號(hào)碼
D Doing things over the phone
通過電話能做的事
48 Telephoning 2: trying to
get through 104
打電話2：嘗試接通電話
A Asking to speak to someone
請(qǐng)某人接電話
B Voicemail 1
語(yǔ)音信箱1
C Voicemail 2
語(yǔ)音信箱2
49 Telephoning 3: getting
through 106
打電話3：接通電話
A Getting through
接通電話
B Giving and taking messages
傳達(dá)和記錄信息
C Spelling names
拼寫姓名
D Taking messages: checking information
留言：核對(duì)信息
50 Telephoning 4: arrangements
and ending calls 108
打電話4：安排和結(jié)束通話
A Phoning again
再次打電話
B Making arrangements
做安排
C Closing the conversation
結(jié)束通話
D Changing arrangements
更改安排
51 Business communication 1:
staying in touch 110
商務(wù)溝通1：保持聯(lián)系
A Business cards 1
名片1
B Business cards 2
名片2
C Staying in touch
保持聯(lián)系
52 Business communication 2:
email 112
商務(wù)溝通2：電子郵件
A Email
電子郵件
B Email expressions
電子郵件的表達(dá)
C Beginnings and endings
開頭和結(jié)尾
53 CVs, cover letters
and emails 114
簡(jiǎn)歷、求職信和電子郵件
A CV tips
寫簡(jiǎn)歷的技巧
B Parts of a CV
簡(jiǎn)歷的組成部分
C Cover letters and emails
求職信和電子郵件
54 Interns, trainees and
apprentices 116
實(shí)習(xí)生、培訓(xùn)生和學(xué)徒
A Interns
實(shí)習(xí)生
B Experience or exploitation?
經(jīng)驗(yàn)還是剝削
C Trainees and apprentices
培訓(xùn)生和學(xué)徒
BUSINESS SKILLS 商務(wù)技能
55 Meetings 1: types of
meeting 118
會(huì)議1：會(huì)議的類型
A Word combinations with meeting
帶meeting的詞語(yǔ)搭配
B Types of meeting
會(huì)議的類型
C How was the meeting?
會(huì)開得如何
56 Meetings 2: the chair 120
會(huì)議2：主持者
A The role of the chair: before the meeting
主持者的角色：會(huì)議之前
B The role of the chair: running the meeting
主持者的角色：主持會(huì)議
C Follow-up
后續(xù)
57 Meetings 3: points of view 122
會(huì)議3：觀點(diǎn)
A Opening the meeting
會(huì)議開始
B Asking for and expressing opinions
征求和表達(dá)意見
58 Meetings 4: agreement and
disagreement 124
會(huì)議4：表示同意和不同意
A Agreeing
同意
B Disagreeing
不同意
59 Meetings 5: discussion
techniques 126
會(huì)議5：討論技巧
A Interrupting, referring back, checking understanding, avoiding confrontation
打斷、轉(zhuǎn)回話題、確認(rèn)理解、避免沖突
B Agreement, consensus or compromise?
一致意見、共識(shí)還是妥協(xié)
C Concluding
結(jié)論
60 Presentations 1: key ideas 128
演講與展示1：主要思路
A Types of presentation
演講與展示的類型
B What makes a good presentation?
如何做好演講與展示
C Presentation tools and visual aids
演示工具和視覺輔助
61 Presentations 2: key steps 130
演講與展示2：關(guān)鍵步驟
A Key steps: introduction
關(guān)鍵步驟：介紹
B Key steps: main part
關(guān)鍵步驟：主體部分
C Key steps: closing
關(guān)鍵步驟：結(jié)束
62 Presentations 3: audience
interaction 132
演講與展示3：與聽眾互動(dòng)
A Closing and dealing with questions
結(jié)束和處理問題
B Intercultural aspects
跨文化方面
63 Negotiations 1: situations
and negotiators 134
談判1：情境和談判者
A Types of negotiation
談判的類型
B Word combinations with negotiations
帶negotiation的詞語(yǔ)搭配
C Bargaining
討價(jià)還價(jià)
64 Negotiations 2: preparing 136
談判2：準(zhǔn)備
A Preparing to negotiate
談判準(zhǔn)備
B Opening the negotiation
談判的開場(chǎng)
C Negotiating styles
談判風(fēng)格
65 Negotiations 3: win-win 138
談判3：雙贏
A Probing
探詢
B Positive positions
積極的立場(chǎng)
C Negative positions
消極的立場(chǎng)
D Concessions and trade-offs
讓步和權(quán)衡
66 Negotiations 4: reaching agreement 140
談判4：達(dá)成一致
A Deadlock and mediators
僵局和調(diào)解者
B Agreements and contracts
協(xié)議和合同
C Checking the deal
核對(duì)協(xié)議
Answer key 142
答案
Index 161
索引
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