本書針對高職高專教育的特點，以外貿(mào)行業(yè)職業(yè)崗位所需的職業(yè)能力為本位，強調(diào)培養(yǎng)高職高專學生的外貿(mào)業(yè)務實際操作技能。為此，本書設(shè)計了客戶開發(fā)、交易磋商、業(yè)務達成、付款方式、合同履行以及售后服務六大模塊，共由14個章節(jié)、36個任務組成。其中，第1章簡要介紹了外貿(mào)電子郵件的基本格式、注意要素、寫作原則以及外貿(mào)電子郵件的管理方法。第2～14章分別詳細介紹外貿(mào)進出口流程的主要環(huán)節(jié)：建立業(yè)務關(guān)系、資信調(diào)查、促銷、代理、詢盤與回復、報盤與還盤、采購訂單、付款方式、合同訂立、包裝、裝運、保險以及索賠理賠等。每個章節(jié)包含7個組成部分：背景介紹、寫作建議、樣函展示、典型例句、實戰(zhàn)郵件、鞏固練習和實訓練習。
Module 1 Customer Development
Chapter 1 Basic Knowledge About Business Emall Writing
Task 1 How to Write a Business Email
Task 2 How to Manage Business Emails
Chapter 2 Establishment of Business Relations
Task 3 Seeking Business Cooperations
Task 4 Replying to Emails Regarding Business Contacts
Chapter 3 Credit & Status Enquiry
Task 5 Making a Credit & Status Enquiry
Task 6 Replying to Credit & Status Enquiry
Chapter 4 Sales Promotion
Task 7 Writing Sales Promotion Emails
Chapter 5 Agency
Task 8 Applying for Sole Agency
Task 9 Responding to Sole Agency Applications
Module 2 Enquiries and Offers
Chapter 6 Enquiries and Replies
Task 10 Making Enquiries
Task 11 Replying to Enquiries
Chapter 7 Offers and Counter Offers
Task 12 Making Offers
Task 13 Making Counter Offers
Module 3 Conclusion of Business
Chapter 8 Purchasing Orders
Task 14 Placing an Order
Task 15 Responding to an Order
Module 4 Payment Terms
Chapter 9 Payment Terms
Task 16 Negotiating Payment Terms
Task 17 Establishing an L/C
Task 18 Checking and Amending an L/C
Task 19 Extending an L/C
Module 5 Contracts and Their Execution
Chapter 10 Contracts
Task 20 Signing an S/C
Task 21 Amending an S/C
Task 22 Cancelling an S/C
Chapter 11 Packing
Task 23 Advising Packing Details
Task 24 Responding to Packing Methods
Chapter 12 Shipment
Task 25 Sending Shipping Instructions
Task 26 Urging Timely Shipment
Task 27 Proposing Part Shipment & Transshipment
Task 28 Sending Shipping Advice
Chapter 13 Insurance
Task 29 Introducing Insurance Terms
Task 30 Effecting Insurance
Task 31 Demanding Excessive Insurance
Task 32 Responding to Emails Concerning Insurance
Module 6 Complaints, Claims & Settlements
Chapter 14 Complaints, Claims & Settlements
Task 33 Making Complaints
Task 34 Filing Claims
Task 35 Responding to Complaints
Task 36 Settling Claims
Appendixes
References
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