第 1 章　緒論 ····················································································· 1 1.1　數(shù)字經(jīng)濟(jì)概述 ··········································································· 1 1.1.1　數(shù)字經(jīng)濟(jì)的來龍去脈 ································································ 2 1.1.2　我國(guó)對(duì)數(shù)字經(jīng)濟(jì)的定義及內(nèi)涵 ······················································· 3 1.1.3　數(shù)字經(jīng)濟(jì)的呈現(xiàn)形式 ································································ 5 1.1.4　數(shù)字經(jīng)濟(jì)的新特征 ·································································· 6 1.1.5　數(shù)字經(jīng)濟(jì)的發(fā)展原則 ······························································· 7 1.1.6　發(fā)展數(shù)字經(jīng)濟(jì)的重要意義 ··························································· 7 1.2　數(shù)字經(jīng)濟(jì)統(tǒng)計(jì)分類 ······································································ 9 1.2.1　我國(guó)數(shù)字經(jīng)濟(jì)分類的主要內(nèi)容 ······················································· 9 1.2.2　我國(guó)數(shù)字產(chǎn)業(yè)化與產(chǎn)業(yè)數(shù)字化之間的關(guān)系 ··········································· 10 1.2.3　美國(guó)對(duì)數(shù)字經(jīng)濟(jì)的分類 ···························································· 11 1.3　數(shù)字經(jīng)濟(jì)未來發(fā)展趨勢(shì) ······························································· 12 1.3.1　經(jīng)濟(jì)資源的數(shù)字化是數(shù)字經(jīng)濟(jì)的賦能器 ············································ 12 1.3.2　為完善數(shù)字化基礎(chǔ)設(shè)施提供強(qiáng)有力的保障 ········································· 12 1.3.3　數(shù)字化平臺(tái)將成為數(shù)字經(jīng)濟(jì)的新主宰 ··············································· 13 1.3.4　產(chǎn)業(yè)結(jié)構(gòu)的調(diào)整和升級(jí)加速推進(jìn) ··················································· 13 1.3.5　數(shù)字技能和素養(yǎng)成為人力資源的新要求 ············································ 14 1.3.6　數(shù)字經(jīng)濟(jì)引領(lǐng)政府的變革 ·························································· 14 1.4　數(shù)字經(jīng)濟(jì)發(fā)展框架 ····································································· 14 1.4.1　數(shù)字化基礎(chǔ)設(shè)施建設(shè) ······························································ 14 1.4.2　數(shù)字化治理體系建設(shè) ······························································· 15 1.4.3　數(shù)字化公共服務(wù)體系建設(shè) ·························································· 16 1.4.4　數(shù)字化轉(zhuǎn)型 ······································································· 17 1.4.5　數(shù)字平臺(tái)建設(shè)······································································ 19 1.4.6　數(shù)字人才體系建設(shè) ································································· 19 1.4.7　數(shù)字合作體系建設(shè) ································································· 20 1.4.8　數(shù)字經(jīng)濟(jì)發(fā)展環(huán)境建設(shè) ···························································· 20 第 2 章　數(shù)字技術(shù)解析 ·········································································22 2.1　數(shù)字技術(shù)概述 ·········································································· 22 2.1.1　數(shù)字技術(shù)的概念 ··································································· 22 2.1.2　數(shù)字技術(shù)的表現(xiàn)形式 ······························································ 23 2.1.3　數(shù)字技術(shù)的基本特征 ······························································ 23 2.2　大數(shù)據(jù) ·················································································· 24 2.2.1　大數(shù)據(jù)的概念 ····································································· 24 2.2.2　大數(shù)據(jù)思維的概念 ································································ 24 2.2.3　大數(shù)據(jù)的特征 ····································································· 25 2.2.4　大數(shù)據(jù)的帶動(dòng)作用 ································································· 25 2.3　人工智能 ················································································ 26 2.3.1　人工智能的概念 ··································································· 26 2.3.2　人工智能的熱點(diǎn)領(lǐng)域 ······························································ 27 2.3.3　人工智能的局限性 ································································· 28 2.3.4　人工智能的發(fā)展浪潮 ······························································ 29 2.3.5　人工智能案例——ChatGPT ······················································· 30 2.4　云計(jì)算 ·················································································· 31 2.4.1　云計(jì)算的概念 ····································································· 31 2.4.2　云計(jì)算的服務(wù)模式 ································································· 32 2.4.3　云計(jì)算的部署模型 ································································· 33 2.4.4　云計(jì)算案例：中華保險(xiǎn) ····························································· 35 2.5　物聯(lián)網(wǎng) ·················································································· 36 2.5.1　物聯(lián)網(wǎng)的概念 ····································································· 36 2.5.2　物聯(lián)網(wǎng)的系統(tǒng)框架 ································································· 37 2.5.3　物聯(lián)網(wǎng)的典型應(yīng)用 ································································· 38 2.5.4　物聯(lián)網(wǎng)案例：紫荊農(nóng)莊 ····························································· 39 2.6　移動(dòng)通信 ················································································ 40 2.6.1　移動(dòng)通信的概念與演進(jìn) ···························································· 40 2.6.2　移動(dòng)通信的主要特征 ······························································ 41 2.6.3 5G 的主要特性 ···································································· 41 2.6.4 5G 的應(yīng)用 ········································································· 42 2.6.5 5G 商業(yè)模式 ······································································ 43 2.6.6　移動(dòng)通信案例：洛陽鉬業(yè) ··························································· 43 2.7　區(qū)塊鏈 ·················································································· 45 2.7.1　區(qū)塊鏈的概念 ····································································· 45 2.7.2　區(qū)塊鏈的特征 ····································································· 46 2.7.3　區(qū)塊鏈的類型 ····································································· 46 2.7.4　三種類型區(qū)塊鏈的比較 ···························································· 47 2.7.5　區(qū)塊鏈主要應(yīng)用場(chǎng)景······························································· 47 2.7.6　區(qū)塊鏈案例：上汽通用五菱 ························································ 47 2.8　元宇宙 ·················································································· 49 2.8.1　元宇宙的來龍去脈 ································································· 49 2.8.2　元宇宙的概念 ····································································· 49 2.8.3　元宇宙的發(fā)展框架 ································································· 50 2.8.4　元宇宙案例：數(shù)字人手語翻譯“小莫” ·············································· 51 第 3 章　大數(shù)據(jù)與數(shù)字經(jīng)濟(jì) ···································································53 3.1　大數(shù)據(jù)解析 ············································································· 53 3.1.1　大數(shù)據(jù)的來龍去脈 ································································· 53 3.1.2　大數(shù)據(jù)發(fā)展趨勢(shì) ··································································· 54 3.2　大數(shù)據(jù)與相關(guān)熱點(diǎn)技術(shù)的關(guān)系 ······················································· 55 3.2.1　大數(shù)據(jù)與人工智能的關(guān)系 ·························································· 55 3.2.2　大數(shù)據(jù)與云計(jì)算的關(guān)系 ···························································· 56 3.2.3　大數(shù)據(jù)與物聯(lián)網(wǎng)的關(guān)系 ···························································· 56 3.2.4　大數(shù)據(jù)與 5G 的關(guān)系 ······························································· 57 3.2.5　大數(shù)據(jù)與區(qū)塊鏈的關(guān)系 ···························································· 57 3.2.6　大數(shù)據(jù)與元宇宙的關(guān)系 ····························································· 58 3.3　聯(lián)合國(guó)對(duì)大數(shù)據(jù)發(fā)展的推動(dòng) ·························································· 58 3.4　我國(guó)大數(shù)據(jù)發(fā)展概況 ·································································· 59 3.4.1　國(guó)家對(duì)大數(shù)據(jù)發(fā)展的部署 ·························································· 59 3.4.2　各地對(duì)大數(shù)據(jù)發(fā)展的實(shí)踐 ·························································· 60 3.5　大數(shù)據(jù)發(fā)展所面臨的問題和挑戰(zhàn) ····················································· 63 3.5.1　管理體制和運(yùn)行機(jī)制障礙 ·························································· 63 3.5.2　人才短板 ·········································································· 63 3.5.3　技術(shù)瓶頸 ·········································································· 64 3.5.4　文化障礙 ·········································································· 64 3.6　助力大數(shù)據(jù)發(fā)展的對(duì)策 ······························································· 64 3.6.1　全面樹立起對(duì)大數(shù)據(jù)的認(rèn)知 ······················································· 64 3.6.2　將發(fā)展以大數(shù)據(jù)為根基的數(shù)字經(jīng)濟(jì)作為政府和企業(yè)的戰(zhàn)略選擇 ····················· 65 3.6.3　建立起切實(shí)有效的推進(jìn)機(jī)制························································ 65 3.6.4　切實(shí)加強(qiáng)大數(shù)據(jù)專門人才的培養(yǎng) ··················································· 65 3.6.5　積極鼓勵(lì)公眾參與和社會(huì)共享 ····················································· 66 3.6.6　要注重大數(shù)據(jù)的安全和隱私保護(hù) ··················································· 66 第 4 章　數(shù)字資產(chǎn) ··············································································67 4.1　數(shù)字資產(chǎn)概述 ·········································································· 67 4.1.1　數(shù)字資產(chǎn)的概念 ··································································· 67 4.1.2　數(shù)字資產(chǎn)的基本特征 ······························································· 69 4.1.3　數(shù)字資產(chǎn)的主要類型 ······························································· 69 4.2　數(shù)字資產(chǎn)的構(gòu)成 ········································································ 70 4.2.1　數(shù)字資產(chǎn)化 ········································································ 71 4.2.2　資產(chǎn)數(shù)字化 ········································································ 71 4.3　數(shù)字資產(chǎn)管理系統(tǒng) ····································································· 72 4.3.1　數(shù)字資產(chǎn)管理系統(tǒng)的概念與類型 ···················································· 72 4.3.2　數(shù)字資產(chǎn)管理系統(tǒng)的主要功能 ······················································ 73 4.3.3　數(shù)字資產(chǎn)管理系統(tǒng)軟件要求 ························································ 73 4.4　數(shù)字代幣 ················································································ 74 4.4.1　數(shù)字代幣的概念 ··································································· 74 4.4.2　數(shù)字代幣的特征 ··································································· 74 4.4.3　數(shù)字代幣的類型 ··································································· 75 4.4.4　數(shù)字代幣的主要優(yōu)勢(shì) ······························································· 76 4.4.5　數(shù)字代幣交易 ······································································ 77 4.5　數(shù)字藏品 ················································································ 78 4.5.1　概念比較 ·········································································· 78 4.5.2　數(shù)字藏品的價(jià)值 ··································································· 79 4.5.3　數(shù)字藏品發(fā)行模式 ································································· 80 4.5.4　數(shù)字藏品在旅游業(yè)中的應(yīng)用 ························································ 81 第 5 章　數(shù)字化治理 ············································································83 5.1　數(shù)字化治理概述 ········································································ 83 5.1.1　數(shù)字化治理的概念 ································································· 83 5.1.2　數(shù)字化治理的基本原則 ···························································· 84 5.2　大數(shù)據(jù)在數(shù)字化治理中的應(yīng)用 ······················································· 84 5.2.1　大數(shù)據(jù)在數(shù)字化治理中的作用 ······················································ 84 5.2.2　大數(shù)據(jù)對(duì)政府決策的影響 ·························································· 85 5.2.3　紐約市政府利用大數(shù)據(jù)進(jìn)行決策治理的做法 ······································· 86 5.3　交通數(shù)字化治理 ······································································· 88 5.3.1　交通管理面臨的挑戰(zhàn) ······························································· 88 5.3.2　我國(guó)交通運(yùn)輸大數(shù)據(jù)平臺(tái) ·························································· 89 5.3.3　阿里“城市大腦” ·································································· 90 5.3.4　新加坡交通管理數(shù)字化治理 ························································ 91 5.3.5　交通數(shù)字化治理優(yōu)化的思考 ························································ 92 5.4　市場(chǎng)監(jiān)管數(shù)字化治理 ·································································· 92 5.4.1　市場(chǎng)監(jiān)管面臨的新任務(wù) ····························································· 92 5.4.2　數(shù)字化治理正成為推動(dòng)市場(chǎng)監(jiān)管的重要支撐 ········································ 93 5.4.3　數(shù)字化治理助力市場(chǎng)監(jiān)管的具體措施 ··············································· 94 5.4.4　江蘇市場(chǎng)監(jiān)管數(shù)字化治理的實(shí)踐 ···················································· 95 5.4.5　重慶自貿(mào)區(qū)利用數(shù)字化治理推進(jìn)市場(chǎng)監(jiān)管的實(shí)踐 ···································· 96 5.5　民生服務(wù)數(shù)字化治理 ·································································· 97 5.5.1　數(shù)字化治理是改善民生服務(wù)的利器 ················································· 97 5.5.2　貴陽民生服務(wù)數(shù)字化治理的實(shí)踐 ··················································· 98 5.5.3　寧夏民生服務(wù)數(shù)字化治理實(shí)踐 ····················································· 99 第 6 章　平臺(tái)經(jīng)濟(jì) ············································································ 101 6.1　平臺(tái)經(jīng)濟(jì)概述 ········································································· 101 6.1.1　平臺(tái)的演進(jìn) ······································································· 101 6.1.2　平臺(tái)的分類 ·······································································102 6.1.3　平臺(tái)分級(jí) ·········································································103 6.1.4　相關(guān)概念 ·········································································104 6.1.5　平臺(tái)經(jīng)濟(jì)的主要特征 ······························································105 6.1.6　平臺(tái)的建設(shè)步驟 ··································································106 6.1.7　平臺(tái)經(jīng)濟(jì)用工模式 ································································107 6.2　平臺(tái)經(jīng)濟(jì)治理 ·········································································107 6.2.1　平臺(tái)經(jīng)濟(jì)的治理體系 ······························································107 6.2.2　平臺(tái)經(jīng)濟(jì)治理的基本原則 ·························································108 6.2.3　平臺(tái)經(jīng)濟(jì)治理措施 ································································109 6.3　平臺(tái)經(jīng)濟(jì)反壟斷規(guī)定 ································································· 110 6.3.1　基本原則 ········································································· 111 6.3.2　壟斷協(xié)議的認(rèn)定 ·································································· 111 6.3.3　濫用市場(chǎng)支配地位判定 ··························································· 112 6.3.4　不公平價(jià)格行為認(rèn)定 ····························································· 113 6.3.5　低于成本銷售認(rèn)定 ································································ 114 6.3.6　拒絕交易認(rèn)定 ···································································· 114 6.3.7　限定交易認(rèn)定 ···································································· 115 6.3.8　搭售或者附加不合理交易條件認(rèn)定 ··············································· 115 6.3.9　差別待遇認(rèn)定 ···································································· 116 6.4　我國(guó)平臺(tái)經(jīng)濟(jì)發(fā)展 ···································································· 116 6.4.1　我國(guó)平臺(tái)經(jīng)濟(jì)發(fā)展現(xiàn)狀 ··························································· 117 6.4.2　我國(guó)平臺(tái)經(jīng)濟(jì)所發(fā)揮的作用 ······················································· 118 6.4.3　我國(guó)電商平臺(tái)經(jīng)濟(jì)新機(jī)遇 ························································· 119 6.4.4　我國(guó)平臺(tái)經(jīng)濟(jì)發(fā)展存在的問題 ····················································· 119 6.4.5　我國(guó)平臺(tái)經(jīng)濟(jì)發(fā)展的一些建議 ·····················································120 6.5　平臺(tái)經(jīng)濟(jì)案例：美團(tuán) ··································································123 6.5.1　案例背景 ·········································································123 6.5.2　運(yùn)營(yíng)特色 ·········································································124 6.5.3　管控措施 ·········································································126 6.5.4　美團(tuán)的兩大戰(zhàn)略 ··································································127 6.5.5　美團(tuán)的競(jìng)爭(zhēng)優(yōu)勢(shì) ··································································128 6.5.6　案例評(píng)析 ·········································································129 第 7 章　智能制造 ············································································ 130 7.1　我國(guó)制造業(yè)發(fā)展?fàn)顩r ·································································130 7.1.1　我國(guó)制造業(yè)發(fā)展?fàn)顩r······························································130 7.1.2　我國(guó)制造業(yè)面臨的挑戰(zhàn) ··························································· 131 7.2　工業(yè) 4.0 發(fā)展解析 ····································································133 7.2.1　制造業(yè)演進(jìn)方向 ··································································133 7.2.2　工業(yè) 1.0 ··········································································134 7.2.3　工業(yè) 2.0 ··········································································134 7.2.4　工業(yè) 3.0 ··········································································135 7.2.5　工業(yè) 4.0 ··········································································135 7.3　數(shù)字工廠 ···············································································137 7.3.1　數(shù)字工廠的基本概念 ······························································137 7.3.2　數(shù)字工廠的核心技術(shù) ······························································138 7.3.3　數(shù)字工廠實(shí)現(xiàn)路線 ································································138 7.3.4　數(shù)字工廠案例：西門子安貝格工廠 ··················································139 7.4　智能制造概述 ········································································· 141 7.4.1　智能制造的基本概念 ····························································· 141 7.4.2　智能制造總體架構(gòu) ································································142 7.4.3　智能制造發(fā)展維度································································ 143 7.4.4　智能制造發(fā)展邏輯 ·······························································144 7.4.5　智能制造技術(shù)類型 ································································ 145 7.4.6　推進(jìn)措施 ·········································································146 7.5　智能制造發(fā)展重點(diǎn) ····································································146 7.5.1　智能化產(chǎn)品 ·······································································146 7.5.2　智能化裝備 ······································································· 147 7.5.3　智能化生產(chǎn) ·······································································148 7.5.4　智能化管理 ·······································································149 7.5.5　智能化服務(wù) ·······································································150 7.5.6　智能制造案例徐工機(jī)械智 ·························································152 7.6　智能制造案例：三一集團(tuán) ·····························································153 7.6.1　案例背景 ·········································································153 7.6.2　數(shù)字化轉(zhuǎn)型部署 ··································································154 7.6.3　燈塔工廠建設(shè) ·····································································156 7.6.4　數(shù)據(jù)中臺(tái)建設(shè) ·····································································159 7.6.5　樹根互聯(lián)與根云平臺(tái) ·····························································160 7.6.6 5G 技術(shù)應(yīng)用 ····································································· 162 7.6.7　數(shù)字化營(yíng)銷實(shí)踐 ··································································164 第 8 章　服務(wù)業(yè)數(shù)字經(jīng)濟(jì) ···································································· 167 8.1　服務(wù)與服務(wù)業(yè)概述 ···································································· 167 8.1.1　對(duì)服務(wù)的理解 ···································································· 167 8.1.2　服務(wù)業(yè)的概念與特征 ······························································168 8.1.3　我國(guó)服務(wù)業(yè)的總體發(fā)展 ···························································169 8.2　服務(wù)業(yè)數(shù)字化 ········································································· 170 8.2.1　服務(wù)業(yè)數(shù)字化的內(nèi)涵與作用 ······················································· 170 8.2.2　服務(wù)業(yè)數(shù)字化的新形態(tài) ··························································· 171 8.3　生產(chǎn)性服務(wù)業(yè)數(shù)字化 ································································· 174 8.3.1　生產(chǎn)性服務(wù)業(yè)的地位和作用 ······················································· 174 8.3.2　生產(chǎn)性服務(wù)業(yè)發(fā)展新趨勢(shì)························································· 175 8.3.3　生產(chǎn)性服務(wù)業(yè)數(shù)字化轉(zhuǎn)型重點(diǎn) ···················································· 176 8.4　生活性服務(wù)業(yè)數(shù)字化 ································································· 179 8.4.1　生活性服務(wù)業(yè)的新趨勢(shì) ···························································180 8.4.2　我國(guó)生活性服務(wù)業(yè)發(fā)展存在的問題與總體發(fā)展思路································ 181 8.4.3　我國(guó)生活性服務(wù)業(yè)發(fā)展重點(diǎn) ······················································ 181 8.4.4　數(shù)字化對(duì)生活性服務(wù)業(yè)的賦能作用 ················································183 8.4.5　生活性服務(wù)業(yè)數(shù)字化的實(shí)現(xiàn)路徑 ··················································183 8.4.6　生活性服務(wù)業(yè)數(shù)字化的推進(jìn)措施 ··················································184 8.5　生產(chǎn)性服務(wù)業(yè)數(shù)字化轉(zhuǎn)型案例：上飛院 ·············································185 8.5.1　案例背景 ·········································································186 8.5.2　新型能力的識(shí)別與確認(rèn) ···························································186 8.5.3　新型能力建設(shè) ····································································188 8.5.4　數(shù)字化協(xié)同建模與仿真 ···························································189 8.5.5　運(yùn)行成效和發(fā)展經(jīng)驗(yàn) ·····························································190 8.5.6　案例評(píng)析 ········································································· 191 8.6　生活性服務(wù)業(yè)數(shù)字化轉(zhuǎn)型案例：吉大一院互聯(lián)網(wǎng)醫(yī)院 ····························· 191 8.6.1　案例背景 ········································································· 191 8.6.2　建設(shè)與運(yùn)營(yíng) ······································································· 191 8.6.3　取得成效 ·········································································192 8.6.4　案例評(píng)析 ·········································································193 第 9 章　文化數(shù)字經(jīng)濟(jì) ······································································· 194 9.1　對(duì)文化數(shù)字化的新認(rèn)識(shí) ·······························································194 9.1.1　對(duì)文化的理解 ·····································································194 9.1.2　文化數(shù)字化的定義 ································································195 9.2　文化數(shù)字化的發(fā)展內(nèi)涵 ·······························································195 9.2.1　文化創(chuàng)作數(shù)字化 ··································································196 9.2.2　文化生產(chǎn)數(shù)字化 ··································································196 9.2.3　文化傳播數(shù)字化 ··································································197 9.2.4　文化展示數(shù)字化 ··································································198 9.2.5　文化體驗(yàn)數(shù)字化 ··································································199 9.2.6　文化消費(fèi)數(shù)字化 ··································································199 9.3　文化數(shù)字化的推進(jìn)之道 ····························································· 200 9.3.1　文化數(shù)字化需要遵循“六有”思路 ················································ 200 9.3.2　黨政部門的“五臺(tái)”角色 ···························································201 9.3.3　推進(jìn)文化數(shù)字化高質(zhì)量發(fā)展的相關(guān)建議 ···········································202 9.4　數(shù)字文化產(chǎn)業(yè)發(fā)展 ····································································203 9.4.1　數(shù)字文化的概念和特點(diǎn) ····························································203 9.4.2　數(shù)字文化發(fā)展原則 ································································203 9.4.3　數(shù)字文化主要業(yè)態(tài) ······························································· 204 9.4.4　數(shù)字文化產(chǎn)業(yè)生態(tài)培育 ····························································207 9.5　數(shù)字文化平臺(tái)發(fā)展案例：Netflix ·····················································209 9.5.1　案例背景 ·········································································209 9.5.2　發(fā)展轉(zhuǎn)型 ········································································· 211 9.5.3　個(gè)性化推薦系統(tǒng) ·································································· 214 9.5.5　案例評(píng)析 ········································································· 216 第 10 章　典型行業(yè)數(shù)字化轉(zhuǎn)型 ····························································· 217 10.1　金融業(yè)數(shù)字化轉(zhuǎn)型 ·································································· 217 10.1.1　金融數(shù)字化的數(shù)據(jù)來源 ························································· 217 10.1.2　金融業(yè)數(shù)字化的主要應(yīng)用 ······················································ 218 10.1.3　金融業(yè)數(shù)字化轉(zhuǎn)型案例：螞蟻集團(tuán) ··············································220 10.2　教育數(shù)字化轉(zhuǎn)型 ·····································································221 10.2.1　數(shù)字化在教育領(lǐng)域的應(yīng)用 ······················································221 10.2.2　教育數(shù)字化相關(guān)技術(shù) ···························································222 10.2.3　我國(guó)教育數(shù)字化面臨的挑戰(zhàn) ····················································223 10.2.4　促進(jìn)教育數(shù)字化轉(zhuǎn)型的建議 ····················································224 10.2.5　教育數(shù)字化案例：青島教育 e 平臺(tái) ···············································225 10.3　旅游行業(yè)數(shù)字化轉(zhuǎn)型 ································································227 10.3.1　旅游業(yè)數(shù)字化的發(fā)展需求 ······················································227 10.3.2　旅游業(yè)數(shù)據(jù)的來源與應(yīng)用場(chǎng)景 ··················································228 10.3.3　旅游數(shù)字化的主要應(yīng)用 ·························································229 10.3.4　旅游業(yè)數(shù)字化轉(zhuǎn)型案例：杭州文旅大數(shù)據(jù)應(yīng)用···································230 10.4　物流行業(yè)數(shù)字化轉(zhuǎn)型 ································································232 10.4.1　物流對(duì)數(shù)字化的需求 ···························································232 10.4.2　物流業(yè)數(shù)字化轉(zhuǎn)型思路 ························································234 10.4.3　物流業(yè)數(shù)字化轉(zhuǎn)型目標(biāo) ·························································234 10.4.4　物流業(yè)數(shù)字化轉(zhuǎn)型的主要內(nèi)容 ··················································235 10.4.5　物流業(yè)數(shù)字化轉(zhuǎn)型案例：羅賓遜 ················································236 第 11 章　數(shù)字經(jīng)濟(jì)綜合案例 ································································ 239 11.1　九牧數(shù)字化轉(zhuǎn)型 ·····································································239 11.1.1　案例背景 ·······································································239 11.1.2　數(shù)字化發(fā)展過程 ·······························································241 11.1.3　數(shù)字化營(yíng)銷探索 ································································242 11.1.4　移動(dòng)數(shù)字化應(yīng)用 ······························································· 244 11.1.5　服務(wù)數(shù)字化探索 ································································245 11.1.6 5G 智慧園區(qū)建設(shè) ·······························································248 11.1.7　世界數(shù)字九牧布局 ······························································250 11.1.8　案例評(píng)析 ·······································································251 11.2　華為數(shù)字化轉(zhuǎn)型 ·····································································252 11.2.1　案例背景 ·······································································252 11.2.2　數(shù)字化轉(zhuǎn)型方法論 ·····························································259 11.2.3　數(shù)據(jù)管理 ······································································262 11.2.4　數(shù)字化辦公 ····································································266 11.2.5　企業(yè) e+ 數(shù)字化平臺(tái) ····························································269 11.2.6　人工智能應(yīng)用 ··································································269 11.2.7　企業(yè)數(shù)字化深耕 ·······························································270 11.2.8　發(fā)展經(jīng)驗(yàn) ······································································271 11.2.9　存在的困難 ····································································272 11.2.10　案例評(píng)析 ·····································································273 11.3　沃爾瑪數(shù)字化轉(zhuǎn)型與區(qū)塊鏈應(yīng)用 ··················································274 11.3.1　案例背景 ·······································································274 11.3.2　數(shù)字化轉(zhuǎn)型三大方向 ···························································275 11.3.3　數(shù)字化創(chuàng)新項(xiàng)目 ································································278 11.3.4　食品安全區(qū)塊鏈應(yīng)用 ···························································280 11.3.5　案例評(píng)析 ······································································289 參考文獻(xiàn) ······················································································ 291