隨著人們對物質文化生活要求的不斷提高，產品的品質和形象受到了消費者越來越多的關注。作為產品的重要附件和增值部分，以及最初呈現(xiàn)在消費者面前的產品形象的代表，包裝給了人們關于產品的重要的第一印象。因此，在第一時間贏得消費者的好感，是包裝設計的重中之重。從某種角度來說，包裝甚至具有決定產品命運的重要性。作為兒童產品包裝的設計師，我們不僅要考慮到兒童的思維特征與審美特點，還要考慮到他們生活經歷少、受教育程度淺，以及滲透著父母們喜好的局限性。所以，兒童產品包裝設計在多個方面都具有區(qū)別于其他包裝設計的特征，在表現(xiàn)形式、表現(xiàn)內容與表現(xiàn)技巧上，均具有獨特性，我們需要仔細研究、琢磨。 本書理論結合實例、圖文并茂，通過條理清晰、逐層深入的結構，對兒童產品包裝的設計原理進行了系統(tǒng)性的講解，并輔以實踐性的指導。本書選取大量國內外設計師和設計機構的當代兒童產品包裝設計進行展示，并分享浙江師范大學兒童發(fā)展與教育學院課程中優(yōu)秀的兒童產品包裝設計作品，對其進行深入分析與點評，做到了學術性和實用性相結合，具有很強的可借鑒性，使讀者能直接從中汲取靈感，釋放無限創(chuàng)造力。
任佳盈，浙江師范大學杭州幼兒師范學院動畫專業(yè)動漫衍生產品設計方向講師，浙江省棋類協(xié)會數(shù)獨專業(yè)委員會特約顧問。主持多個國家級、省部級項目，出版多本教材。
第 1 章 兒童產品包裝設計概述 ··········································································.1
1.1 包裝設計概述 ··········································································································.2
1.1.1 包裝的定義 ·······················································································································.3
1.1.2 包裝設計的定義 ···············································································································.4
1.1.3 包裝的發(fā)展簡史 ···············································································································.6
1.2 兒童產品包裝設計的定義與現(xiàn)狀 ········································································.16
1.2.1 兒童產品包裝設計的定義 ·····························································································.16
1.2.2 國內兒童產品包裝設計的現(xiàn)狀 ·····················································································.16
1.3 兒童產品包裝設計的發(fā)展趨勢 ············································································.20
1.3.1 趣味體驗 ·························································································································.20
1.3.2 優(yōu)秀傳統(tǒng)文化 ·················································································································.21
1.3.3 智能交互 ·························································································································.22
1.3.4 綠色環(huán)保 ·························································································································.23
1.4 拓展閱讀書目推薦 ································································································.25
1.5 思考與練習············································································································.25
第 2 章 兒童產品包裝的功能與分類 ··································································.26
2.1 兒童產品包裝的功能 ····························································································.27
2.1.1 游戲功能 ·························································································································.27
2.1.2 美育功能 ·························································································································.30
2.1.3 認知功能 ·························································································································.32
2.1.4 無障礙功能 ·····················································································································.34
2.1.5 安全功能 ·························································································································.37
2.2 兒童產品包裝的分類 ····························································································.39
2.2.1 兒童玩具包裝 ·················································································································.39
2.2.2 兒童食品包裝 ·················································································································.43
2.2.3 兒童文具包裝 ·················································································································.47
2.2.4 兒童服飾包裝 ·················································································································.50
2.2.5 兒童日用品包裝 ·············································································································.52
兒童產品包裝設計
XII
2.3 拓展閱讀書目推薦 ································································································.56
2.4 思考與練習············································································································.57
第 3 章 兒童對產品包裝的需求特點 ··································································.58
3.1 兒童生理特點 ········································································································.59
3.1.1 身體與動作的發(fā)展 ·········································································································.59
3.1.2 肌肉骨骼的生長 ·······························································
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