《全球商務管理》比較系統(tǒng)地介紹了國際商務管理的各個方面，包括國際商務模型、國際投資管理、國際貿(mào)易的理論與實務、全球戰(zhàn)略管理和全球組織架構(gòu)設計、全球供鏈管理等豐富的內(nèi)容。該書內(nèi)容翔實，體例完整，方便教學。每章含有的案例和中國的實際情況結(jié)合緊密，資料主要來源于國內(nèi)企業(yè)，具有很強的實操性，所以《全球商務管理》理論和實際相結(jié)合得較好。
Preface
Chapter 1 Challenges of Global Business Management
Opening Case： Galanz， a Workshop of the World
1.1 Significance of International Business
1.2 The Role of Global Business Environment
1.3 The Decision-Making Function of International Manage
1.4 Summary
1.5 Scenario Analysis
Chapter 2 International Entry Modes
Opening Case： Nestl6's Global Drive
2. 1 Basic Types of International Entry Modes
2.2 A Comparison of Entry Modes
2. 3 Selecting the Mode of Entry
2. 4 Summary
2.5 Scenario Analysis
Chapter 3 International Investment： Theory and Practice
Opening Case： Aflac's Success in Japan
3.1 The Scope of International Investment
3.2 The MNE： Evolution， Structure， and Characteristics
3.3 FDI Theories and Theories of the MNE
3.4 Porter's Diamond Model
3.5 Summary
Active Learning Case： Global Finance Gurus： Buffett vs. Soros
Case Study： Nestl6 in India
Chapter 4 International Trade： Theory and Policy
Opening Case： Trade between the U. S. and China
4. 1 Rationale of International Trade
4.2 International Trade Barrie
4. 3 International Trading System
4. 4 Summary
Short Story： An Exchange between Tom and Huck
Chapter 5 International Trade Practice
Opening Case： Which Bank should the Documents be Presented to？ .，
5.1 International Trade Terms
5.2 Remittance and Collection
5.3 Letter of Credit （L/C）
5.4 Summary
5.5 Scenario Analysis
Chapter 6 Global Strategic Management
Opening Case： The Rise of Haier as a Global Manufacturer
6. 1 The Nature of Global Strategic Management
6.2 Global Strategy
6.3 Global Strategic Formulation
6.4 Global Strategic Implementation
6.5 Global Strategic Control
6. 6 Summary
Chapter 7 Global Organization Design
Opening Case： Procter & Gamble's Organization Overhaul
7. 1 International Division Structure
7.2 Global Product Structure
7.3 Global Geographic Structure
7.4 Global Functional Structure
7.5 Global Matrix Structure
7.6 Summary
Chapter 8 International Investment Management
Opening Case： "IBM PC" Goes to Lenovo
8. 1 Forms of Foreign Direct Investment
8.2 Managing Foreign Exchange Risks
8.3 Cost of Capital for International Investment
8.4 Investment Approaches
8.5 Feasibility Study for International Projects
8.6 Summary
Closing Case： Matsushita in Hollywood
Chapter 9 Global Operation Management
Opening Case： Flextronics' Operatio in China
9. 1 Advantages of Global Operatio
9. 2 International Production
9.3 Global Sourcing
9.4 International Tra fer Pricing
9. 5 Summary
Appendix to Chapter 9 ： An Optimal Tra fer Pricing Model
Chapter 10 Global Supply Chain Management
Opening Case： Li & Fung， a Leader in GSCM
10. 1 Logistics and Supply Chain Management
10. 2 International Inventory and Information Flow
10. 3 International Tra portation
10. 4 Tra port Documents
10. 5 Summary
Appendix
Appendix 1 International Rules for the Interpretation of Trade Terms 2010 （Excerpts）
Appendix 2 ICC Uniform Customs and Practice for Documentary Credits （ UCP 600）
Appendix 3 United Natio Convention on Contracts for the International Sale of Goods （1980）
Appendix 4 The Hague-Visby Rules （1968）
Glossary ： Chinese Tra lation
Bibliography
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