當(dāng)代商務(wù)英語綜合教程1(第2版)
定 價(jià):35 元
叢書名:十二五職業(yè)教育國家規(guī)劃教材、當(dāng)代商務(wù)英語系列
- 作者:何兆熊
- 出版時(shí)間:2014/8/1
- ISBN:9787567517592
- 出 版 社:華東師范大學(xué)出版社
- 中圖法分類:F7
- 頁碼:
- 紙張:
- 版次:1
- 開本:16K
《當(dāng)代商務(wù)英語綜合教程1(學(xué)生用書 第2版)》是專門為高職高專商務(wù)英語專業(yè)學(xué)生精心編寫的。由著名英語專家主編,高職商務(wù)英語教學(xué)一線骨干教師、本科商務(wù)英語教學(xué)專家、英語語言教育專家和企業(yè)商務(wù)英語培訓(xùn)教師聯(lián)袂編寫,并由外籍商務(wù)英語專家審定把關(guān)。《當(dāng)代商務(wù)英語綜合教程1(學(xué)生用書 第2版)》有以下特點(diǎn):
起點(diǎn)、難度適當(dāng),符合高職學(xué)生特點(diǎn);
注重語言基本功,突出聽說結(jié)合訓(xùn)練;
富有時(shí)代特色,商務(wù)與語言有機(jī)銜接;
重在培養(yǎng)職業(yè)能力,適應(yīng)商務(wù)職場需要;
配有光盤、多媒體課件及網(wǎng)站,方便課余鞏固。
盧敏,英語教育學(xué)士,教學(xué)技術(shù)軟件工程碩士,高等職業(yè)英語教材編寫研究會委員,湖州市外文與翻譯學(xué)會會員,湖州職業(yè)技術(shù)學(xué)院公共英語教學(xué)負(fù)責(zé)人,基礎(chǔ)英語教研室主任,VISTA外語服務(wù)工作室負(fù)責(zé)人,省巾幗文明崗崗長。
Unit 1
Text A How to Get Straight A's
Language in Use
Text B The Making of a Success Story
Unit 2
Text A The Sandwich Man
Language in Use
Text B Wrigley's
Unit 3
Text A Discovery in a Thunderstorm
Language in Use
Text B FORD Motor Company History
Unit 4
Text A Apes to Get iPads
Language in Use
Text B Thank God It's Friday!
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonald's
Unit 7
Text A A Good Heart to Lean On
Language in Use
Text B Foreign New Energy Autos Hit the Ground in China
Unit 8
Text A Pets —— A Part of American Family
Language in Use
Text B Walt Disney. A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language in Use
Text B A Campaign Aims to Cut Down on Nine-to-fivers
Unit I0
Text A If I Were a Boy Again
Language in Use
Text B Big Companies "Friends" Their Customers
Unit 11
Text A A Lesson Learned at Midnight
Language m Use
Text B How Did the Supermarket Steal Your Money?
Unit 12
Text A Ask Ask Ask
Language m Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language m Use
Text B Auction
Unit 14
Text A Always Changing
Language in Use
Text B LEGO —— Only the Best Is Good Enough
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amzaing Watch
Style Guides
Glossary
Presupposed Vocabulary List