本教材貫徹CBI(ContentBased
Instruction)的教學理念,采用以主題為基礎的原則進行編寫,每個單元有一個特定的商務主題,整套教材有一個自身的內(nèi)部體系。編者在選材時注意由淺入深,循序漸進,符合學生的認知規(guī)律。本套教材內(nèi)容不但具有實用性、針對性和系統(tǒng)性,而且具有時代性和前瞻性,供高校商務英語專業(yè)本科一、二年級學生作為商務英語閱讀課程教材使用,也可作為英語類其他專業(yè)(英語語言文學專業(yè)及翻譯學專業(yè))及經(jīng)管類專業(yè)學生的英語閱讀教材。
Unit 1Supply and Demand
Part ⅠTheme-Based
Reading
Text AServing the Customer Across the DemandSupply Chain
Text
BEBusiness and the DemandSupply Chain
Part ⅡReading
Skills
Skimming
Part ⅢReading Practice
Section AReading Comprehension
Section BBanked Cloze
\\tUnit 2Quality
Part ⅠTheme-Based
Reading
Text AShould a Small Business Practice Total Quality
Management?
Text BThe Twentieth Century and Quality
Part ⅡReading
Skills
Scanning
Part ⅢReading Practice
Section AReading Comprehension
Section BBanked Cloze
\\tUnit 3Money
Part ⅠTheme-Based
Reading
Text AMoney and Its Functions
Text BThe Importance of
Money
Part ⅡReading Skills
Identifying Referents
Part ⅢReading Practice
Section AReading Comprehension
Section BBanked Cloze
\\tUnit 4Business Failure
Part ⅠTheme-Based
Reading
Text ABusiness Failure
Text BThe Disneyland Paris: a Rocky
Beginning
Part ⅡReading Skills
Recognizing Transitions
Part ⅢReading
Practice
Section AReading Comprehension
Section BBanked
Cloze
\\tUnit 5Marketing
Part ⅠTheme-Based
Reading
Text AMarketing Strategy
Text BInternational Marketing
Part
ⅡReading Skills
Locating Major and Minor Details
Part ⅢReading Practice
Section AReading Comprehension
Section BBanked Cloze
\\tUnit 6Sales
Part ⅠTheme-Based
Reading
Text ASelling Like You’re Not a Salesperson
Text BThe Secrets to
Building a WorldClass Sales Team
Part ⅡReading Skills
Recognizing
Paragraph Patterns: Listing Details
Part ⅢReading Practice
Section
AReading Comprehension
Section BBanked Cloze
\\tUnit 7Stress
Part ⅠTheme-Based
Reading
Text AStress: What It Is and What You Can Do About It
Text
BWorkplace Stress :Tips to Reduce and Manage It
Part ⅡReading
Skills
Recognizing Paragraph Patterns: Sequence
Part ⅢReading Practice
Section AReading Comprehension
Section BBanked Cloze
\\tUnit 8Managing People
Part ⅠTheme-Based
Reading
Text AHuman Resource Management
Text B9 Ways To Manage People Who
Bother You
Part ⅡReading Skills
Recognizing Paragraph Patterns: Definition
and Example
Part ⅢReading Practice
Section AReading Comprehension
Section BBanked Cloze
\\tUnit 9 Risk Management
Part ⅠTheme-Based
Reading
Text AWhat Asbestos Taught Me About Managing Risk
Text BA Better
Way to Manage Risk
Part ⅡReading Skills
Recognizing Paragraph Patterns:
Classification
Part ⅢReading Practice
Section AReading Comprehension
Section BBanked Cloze
\\tUnit 10Team Management
Part ⅠTheme-Based
Reading
Text AWhat Makes a Team?
Text BHow to Kill a Team’s
Creativity
Part ⅡReading Skills
Recognizing Paragraph Patterns: Cause and
Effect
Part ⅢReadin