本教程選材涵蓋當今國際經濟貿易和商務的重要領域，時效性強、典型性高、語言地道。教程板塊設計突出國際商務知識的傳授與英語技能提高的有機結合，注重培養(yǎng)學生的實際應用能力。每個單元重點討論、分析一個商務專題，由“導入活動”“閱讀活動”“商務實踐”和“專業(yè)擴展”四部分組成。各部分內容的設計與編寫堅持了操作性與挑戰(zhàn)性并重的原則，以保持學生的學習熱情和自覺實踐的積極性。其中的“商務實踐”板塊圍繞單元主題，參照各種真實的商務交際情景，為學生設計了靈活多樣的商務英語口頭與書面交際的任務，是本教程的一大特色。本教程配套精美教學課件，為教師課堂教學提供幫助。課件下載路徑：ftp://ftp.tup.tsinghua.edu.cn。
本教材的編寫宗旨是：遵循現代外語教學理念和應用語言學專門用途英語的教學原則；充分考慮學習者在經濟、貿易、金融、管理等方面的專業(yè)需求，力求以人為本，將英語技能的培養(yǎng)和專業(yè)知識的學習有機地結合起來，滿足學生在專業(yè)和英語兩方面的需求；提高學生的商務英語交際能力；拓寬學生的知識領域，全面提高學生的綜合素質。既可供高校英語專業(yè)或商務英語專業(yè)的本、�？茖W生使用，也可供國際經濟貿易、金融、財會、工商管理等專業(yè)的學生作為復合型專業(yè)英語教材使用，還可作為大學英語選修課教材及相關行業(yè)的培訓教材。教材內容設計嚴謹，綜合應用性強。本教材的每個單元由 “ 導入活動（Leadin）”“ 閱讀活動（Reading）”“ 商務實踐（Business Practice）” 和 “ 專業(yè)擴展（Relevant Extension） ” 四部分組成。各部分內容的設計與編寫堅持了操作性與挑戰(zhàn)性并重的原則，以保持學生的學習熱情和自覺實踐的積極性。教程每冊由 10 個單元組成。建議每 6 個課時完成一個單元。本教程配套精美教學課件，為教師課堂教學提供幫助。課件下載路徑： ftp://ftp.tup.tsinghua.edu.cn。
Lead-in............................................................................................................2
Reading: The Four Stages of the Modern Career
Revisited.......................................................................................................4
Business Practice...................................................................................15
Relevant Extension..............................................................................19
Unit 1 Careers .......................................1
Lead-in.........................................................................................................28
Reading: Optimism Knows No Slowdown............................29
Business Practice...................................................................................39
Relevant Extension..............................................................................42
Unit 2 Entrepre neurship .....................27
Lead-in.........................................................................................................52
Reading: Planning Success.............................................................52
Business Practice...................................................................................65
Relevant Extension..............................................................................67
Unit 3 Business Planning ...................51
Lead-in.........................................................................................................78
Reading: Beware the Product Death Cycle...........................79
Business Practice...................................................................................92
Relevant Extension..............................................................................94
Unit 4 Product Quality .......................77
Lead-in......................................................................................................128
Reading: The Cult of Three Cultures......................................130
Business Practice................................................................................143
Relevant Extension...........................................................................146
Lead-in......................................................................................................156
Reading: It’s Payback Time..........................................................157
Business Practice................................................................................169
Relevant Extension...........................................................................172
Unit
Unit
Corporate Culture ..................127
Employee Motivation ............155
Lead-in......................................................................................................182
Reading: Shaping Strategy in a World of Constant
Disruption..............................................................................................183
Business Practice................................................................................196
Relevant Extension...........................................................................198
Unit 8 Management ..........................181
Lead-in......................................................................................................104
Reading: Winning the PR Wars..................................................105
Business Practice................................................................................116
Relevant Extension...........................................................................119
Unit 5 Public Relations .....................103
UNIT ????
VII
Lead-in......................................................................................................208
Reading: Why eBay Is Buying Skype......................................209
Business Practice................................................................................221
Relevant Extension...........................................................................224
Lead-in......................................................................................................232
Reading: Driven to Collaboration............................................233
Business Practice................................................................................245
Relevant Extension...........................................................................249
Unit
Unit
Mergers & Acquisitions .........207
Investment ............................231
附錄1 Glossary ................................................... 256
附錄2 Phrases & Expressions............................. 266
附錄3 Writing File .............................................. 273
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