《21世紀(jì)商務(wù)英語系列教材·國際商務(wù)(英文):中國視角》吸取了國外同類原版教材的優(yōu)點,系統(tǒng)地介紹了影響全球商務(wù)活動的地理、文化、政治、法律、國際金融市場等外部宏觀因素,并且清晰地分析了這些因素對國際商務(wù)活動的影響。同時,本書還詳細(xì)地介紹了國際商務(wù)調(diào)研、國際市場進入模式、國際戰(zhàn)略規(guī)劃等企業(yè)微觀國際商務(wù)活動的重要內(nèi)容。
Chapter 1 Fundamentals on International Business
What is International Business?
Who are the Major Players in International Business?
What are the Major Forms of International Business?
What Influence International Business?
Summary
Questions for Discussion
Case Study
Chapter 2 History and Reality in International Business
History of International Business
Reasons for the Growth in International Business
Recent Development in International Business
Summary
Questions for Discussion
Activities
Chapter 3 Geographical Facto in International Business
Location
Place
Interaction
Movement
Region
Summary
Questions for Discussion
Teamwork
Chapter 4 Social-Cultural Influences on International Business
Chapter 5 Political and Legal Forces in International Business
Chapter 6 International Economic Activities of Nations
Chapter 7 International Monetary Arrangements
Chapter 8 International Financial Market
Chapter 9 International Trade Theories
Chapter 10 International Investment Theories
Chapter 11 International Business Research
Chapter 12 International Business Entry
Chapter 13 Transnational Corporations
Chapter 14 International Strategic Planning
Chapter 15 International Services
References