Mr. Wu Bingxin came to his 78th birthday this year. At such a senior stage of life， Mr. Wu has just completed his writing and editing of his masterpiece， Consumption Economics. It was a great honor of me to have read it in advance which has brought about to me a myriad of thoughts.

　　Consumer Economics is a newly emerging subject， which is the economics taking human consumption activity and its laws of motion as the researching objects. Mr. Wu Bingxin， based on his consumption comprehensive theoretical system， inherited and developed its essence， and brought about new exploration and deepening to his theoretical system on this basis. Under the direction of him， a new textbook， which is of typical characteristics of the time and high level in academy， has been written and edited with the efforts of and cooperation among experts and professors from different universities and research institutions. Their excellent job has provided an excellent textbook for the teaching of consumer economics in colleges， which is indeed beyond my expectation. Mr. Wu and I have been friends for decades. Around 20 years ago when I was the vice president of Nanjing University， Mr. Wu gave great financial support to the education and scientific research of Nanjing University. Nanjing University played a leading role in the achievements in scientific research among all the universities in China at that time， which shall partly thanks to him.

　　Mr. Wu Bingxin was born in Jiaodong Peninsula. He witnessed the death of his father at his 5 and the death of his mother at his 6， and began to be engaged in farming from 7 years old on. At such a young age， he showed the eagerness of learning. Since his family could not afford it， he borrowed books from his neighbors and studied hard in his village. Thus， he learned clearly the life direction guided by Chinese culture， and he was determined to study and work for the nation on that basis. At his 19， as a response to the call of the Party， he participated in the construction of Baotou steel base， and was then transferred to Inner Mongolia Mining Bureau and Baotou Valve Factory and other units， while he has experienced a series of positions including accounting， section chief， labor union chairman， Party branch secretary and president of technical school and so on. He has won a number of honors and has been awarded for times.

　　Mr. Wu retired from the state-owned enterprise in 1980s， which indicated a retirement without release. With such a great spirit of that "as Heaven's movement is ever vigorous， so must a gentleman ceaselessly strive along"， he began to struggle for his own business， which witnessed the start in Baotou， the passing-by in Huainan and the final establishment in Jinan. Sanzhu Group， created by him， has its business scope in industries including health care products， medicine， medical equipment， ecological cosmetics and others， its fixed assets being mounted up to billions yuan， its highest annual sales income being 8.4 billion yuan， and its highest annual tax amount being 820 million. Sanzhu Group was the largest private enterprise in China at that time， and was named as an "economic miracle" by economists in China and abroad. In 1995， Sanzhu Group was assigned by the State Science and Technology Commission and Shandong Science and Technology Commission as a high-tech enterprise. In 1997， it was assigned by the State Science and Technology Commission as the key high-tech enterprise of national Torch Plan. In the same year， it was awarded the Five-Star Diamond prize by American Association for Quality of Service Science， while in China， Mr. Wu as

　　awarded "hero of reform and opening up". The achievements of Sanzhu Group was praised for several times by Party and state leaders.

　　Mr. Wu was well known as a successful entrepreneur. In deed， in addition to an entrepreneur， he is a scholar of hard working at the same time. In his life， he worked in state-owned enterprises for more than 30 years to have cultivated the rich practice and experience of the planned economy era. After the reform and opening up， he cultivated another-30-year practice and experience of private economy. On that basis， his writings and works are not only full and accurate but also pretty practical. Now he has been invited by a number of universities and colleges and research institutions in China and abroad as the guest professor or specially invited researcher. For years， he has never stopped writing to have mounted his articles up to millions of words. At the beginning of the reform and opening up， he wrote a letter to the Sate Council to explain his strategy of the country's development， which was of sincerity and eagerness in government affair discussion， and was praised by the Sate Council leaders.