CHAPTER 1 第1章
The Dynamics of
Business and Economics 2 商業(yè)與經(jīng)濟(jì)的動力
Enter the World of
Business 進(jìn)入商業(yè)世界
Competition Is
Good for Business 3 競爭有益于企業(yè)
Introduction 4 引言
The Nature of
Business 4 企業(yè)的本質(zhì)
The Goal of
Business 4 企業(yè)的目標(biāo)
The People and
Activities of Business 5 企業(yè)的參與者和主要活動
Why Study
Business? 7 為什么學(xué)習(xí)商學(xué)
The Economic
Foundations of Business 8 企業(yè)的經(jīng)濟(jì)基礎(chǔ)
Economic Systems 9 經(jīng)濟(jì)體制
The
Free-Enterprise System 12 自由企業(yè)制度
The Forces of
Supply and Demand 13 供給與需求的力量
The Nature of
Competition 14 競爭的本質(zhì)
Economic Cycles
and Productivity 16 經(jīng)濟(jì)周期和生產(chǎn)力
The American
Economy 19 美國經(jīng)濟(jì)
A Brief History of
the American Economy 20 美國經(jīng)濟(jì)簡史
The Role of the
Entrepreneur 22 企業(yè)家的作用
The Role of
Government in the American Economy 23 政府在美國經(jīng)濟(jì)中的作用
The Role of Ethics
and Social Responsibility in Business 24 商業(yè)倫理與社會責(zé)任在企業(yè)中的作用
Can You Learn
Business in a Classroom? 25 在課堂上學(xué)習(xí)商業(yè)知識，可能嗎
So You Want a Job
in the Business World 26
Review Your
Understanding 26
Revisit the World
of Business 27
Learn the Terms 27
Check Your
Progress 27
Get Involved 28
Build Your Skills:
The Forces of Supply and Demand 28
Solve the Dilemma:
Mrs. Acres Homemade Pies 29
Build Your
Business Plan: The Dynamics of Business and
Economics 29
See for Yourself
Videocase: Redbox Succeeds by Identifying Market Need 30
Team Exercise 30
Appendix A 附錄 A
Guidelines for the
Development of the Business Plan 31 商業(yè)計(jì)劃撰寫指南
CHAPTER 2 第2章
Business Ethics
and Social Responsibility 34 商業(yè)倫理與社會責(zé)任
Enter the World of
Business 進(jìn)入商業(yè)世界
Antibacterial Soap
Faces Regulatory and Consumer Pressure 35 抗菌肥皂面臨監(jiān)管部門和消費(fèi)者的雙重壓力
Introduction 36 引言
Business Ethics
and Social Responsibility 36 商業(yè)倫理與社會責(zé)任
The Role of Ethics
in Business 38 倫理在企業(yè)中的作用
Recognizing
Ethical Issues in Business 39 認(rèn)識企業(yè)中的倫理問題
Fairness and
Honesty 44 公正與誠實(shí)
Making Decisions
about Ethical Issues 48 就倫理問題做出決定
Improving Ethical
Behavior in Business 48 改善企業(yè)的道德行為
The Nature of Social
Responsibility 51 社會責(zé)任的本質(zhì)
Social
Responsibility Issues 54 社會責(zé)任問題
Unemployment 60 失業(yè)
So You Want a Job
in Business Ethics and Social
Responsibility 62
Review Your
Understanding 62
Revisit the World
of Business 63
Learn the Terms 63
Check Your Progress 63
Get Involved 63
Build Your Skills:
Making Decisions about Ethical Issues 64
Solve the Dilemma:
Customer Privacy 65
Build Your Business
Plan: Business Ethics and Social Responsibility 65
See for Yourself
Videocase: The Challenge of Building Trust in Business 65
Team Exercise 66
Appendix B 附錄 B
The Legal and
Regulatory Environment 67 法律與監(jiān)管環(huán)境
CHAPTER 3 第3章
Business in a
Borderless World 82 無邊界世界中的商業(yè)
Enter the World of
Business 進(jìn)入商業(yè)世界
Chinese Smartphone
Company Faces Challenges in Expansion 83 中國智能手機(jī)公司面臨擴(kuò)張
Introduction 84 引言
The Role of
International Business 84 國際商務(wù)的作用
Why Nations Trade 85 為什么要進(jìn)行國際貿(mào)易
Trade between
Countries 86 國家之間的貿(mào)易
Balance of Trade 86 貿(mào)易余額
International
Trade Barriers 88 國際貿(mào)易壁壘
Economic Barriers 88 經(jīng)濟(jì)壁壘
Ethical, Legal,
and Political Barriers 89 道德、法律和政治壁壘
Social and
Cultural Barriers 93 社會與文化壁壘
Technological
Barriers 95 科技壁壘
Trade Agreements,
Alliances, and Organizations 95 貿(mào)易協(xié)定、聯(lián)盟與組織
General Agreement
on Tariffs and Trade 95 關(guān)稅及貿(mào)易總協(xié)定
The North American
Free Trade Agreement 96 北美自由貿(mào)易協(xié)定
The European Union
97 歐洲聯(lián)盟
Asia-Pacific
Economic Cooperation 99 亞太經(jīng)濟(jì)合作組織
Association of
Southeast Asian Nations 100 東南亞國家聯(lián)盟
World Bank 101 世界銀行
International
Monetary Fund 101 國際貨幣基金組織
Getting Involved
in International Business 102 參與國際商務(wù)
Exporting and
Importing 102 出口和進(jìn)口
Trading Companies 103 貿(mào)易公司
Licensing and
Franchising 103 授權(quán)與特許經(jīng)營
Contract
Manufacturing 104 合同制造
Outsourcing 104 外包
Offshoring 104 離岸外包
Joint Ventures and
Alliances 105 合資企業(yè)與聯(lián)盟
Direct Investment 105 直接投資
International
Business Strategies 106 國際商務(wù)戰(zhàn)略
Developing
Strategies 107 發(fā)展戰(zhàn)略
Managing the
Challenges of Global Business 107 管理全球商業(yè)挑戰(zhàn)
So You Want a Job
in Global Business 108
Review Your
Understanding 108
Revisit the World
of Business 109
Learn the Terms 109
Check Your
Progress 109
Get Involved 110
Build Your Skills:
Global Awareness 110
Solve the Dilemma:
Global Expansion or Business as Usual? 111
Build Your
Business Plan: Business in a Borderless World 111
See for Yourself
Videocase: Walt Disney around the Globe 112
Notes 113 注釋
Glossary 119 術(shù)語表
Photo Credits 122 圖片版權(quán)
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