為商務英語專業(yè)或英語專業(yè)商務方向基礎(chǔ)課程編寫，旨在提高學生的語言知識和應用能力、社會文化知識、商務知識以及學習能力。本書為《商務英語綜合教程》的第三冊。
本書為《商務英語綜合教程》的第三冊。本書共分十二個單元。每個單元都以熱身練習(Warm-up Activities)開始，目的是激活學生已有的與單元內(nèi)容相關(guān)的知識，同時也是一個語言技能發(fā)展的活動。閱讀輸入共有三篇課文。第一篇是學術(shù)性文體，對單元話題做綜述性介紹，適合作為精讀課文(Intensive Reading)；第二篇是對單元話題某個方面的討論，難度相對小些，適合作為快速閱讀(Extensive Reading)；第三篇也是對單元話題某個方面的討論，目的之一是為寫作作業(yè)提供一個模版(Reading & Writing)。三篇課文后面都有相應的閱讀理解、討論以及詞匯和句法方面的作業(yè)；其中第三篇課文后面設(shè)有對文章結(jié)構(gòu)的分析、內(nèi)容摘要等作業(yè)，為寫作做準備；在商科單元里，第三篇課文主要是商務應用文體或案例分析，幫助學生了解這些文體和案例分析的規(guī)范，為商科課程做些準備。
Unit 1 Civilizations
Warm-up Activities
Listening & Speaking
Intensive Reading
What Characterizes Civilizations?
Extensive Reading
The Rise of Civilizations
Reading & Writing
Civilizations in Mesopotamia and Egypt
Unit 2 Myths and Legends
Warm-up Activities
Listening & Speaking
Intensive Reading
What Is Mythology?
Extensive Reading
Chinese Creation Mythology
Reading & Writing
Jupiters Love Towards Europa
Unit 3 Intercultural Communication
Warm-up Activities
Listening & Speaking
Intensive Reading
Managerial Caricatures
Extensive Reading
Cultural Clash at Pharmacia and Upjohn
Reading & Writing
Intercultural Understanding
Unit 4 Sex Education
Warm-up Activities
Listening & Speaking
Intensive Reading
What to Tell the Kids About Sex
Extensive Reading
Survivors Story
Reading & Writing
No Sex or Safe Sex
Unit 5 Gender Differences
Warm-up Activities
Listening & Speaking
Intensive Reading
Gender Role Behaviors and Attitudes
Extensive Reading
Women Are Just Better
Reading & Writing
Wal-Marts Gender Gap
Unit 6 Pooulation and Resources
Warm-up Activities
Listening & Speaking
Intensive Reading
Population, Environment, and Resources
Extensive Reading
The Population Dilemma
Reading & Writing
Population, Consumption, and Resources
Unit 7 Social Security
Warm-up Activities
Listening & Speaking
Intensive Reading
Has Social Security Become Irrelevant?
Extensive Reading
Welfare
Reading & Writing
Underlying Problems with Social Security
Unit 8 International Trade
Warm-up Activities
Listening & Speaking
Intensive Reading
Free Trade and Protectionism
Extensive Reading
A Year Without \"Made in China\"
Reading & Writing
China, U.S. Complement Each Other in Trade
Unit 9 Business Communication
Warm-up Activities
Listening & Speaking
Intensive Reading
Only Communicate: Thoroughly Modern Corporations Know No Borders
Extensive Reading
Nonverbal Communication in International Business
Reading & Writing
Persuasive Communication in Business
Unit 10 Marketing
Warm-up Activities
Listening & Speaking
Intensive Reading
Chinas Supermarkets Present Export Opportunity
Extensive Reading
The Real Story of New Coke
Reading & Writing
DHL Worldwide Express
Unit 11 Human Resource Management
Warm-up Activities
Listening & Speaking
Intensive Reading
HR and the Economics Challenge
Extensive Reading
Motivate or Alienate? Firms Hire Gurus to Change Their \"Cultures\"
Reading & Writing
Job Application Cover Letters and Resume
Unit 12 E-commerce
Warm-up Activities
Listening & Speaking
Intensive Reading
Understanding E-commerce: Its Definition and Impact
Extensive Reading
E-commerce in China: A Personal Perspective
Reading & Writing
Time to Deploy E-business
Words & Expressions
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