創(chuàng) 新 篇 第一章 創(chuàng)新與創(chuàng)新意識(shí) .............................................................................. 2 知識(shí)導(dǎo)航 ................................................................................................................................ 2 學(xué)習(xí)目標(biāo) ................................................................................................................................ 2 案例導(dǎo)入 ................................................................................................................................ 2 第一節(jié) 創(chuàng)新概述 ................................................................................................................. 4 一、創(chuàng)新的概念 ............................................................................................................. 4 二、創(chuàng)新的基本特征 ..................................................................................................... 5 三、創(chuàng)新的過程 ............................................................................................................. 6 四、創(chuàng)新的類型 ............................................................................................................. 6 五、創(chuàng)新與創(chuàng)業(yè)的關(guān)系 ................................................................................................. 7 第二節(jié) 創(chuàng)新意識(shí)與創(chuàng)新精神 ............................................................................................. 8 一、創(chuàng)新意識(shí) ................................................................................................................. 8 二、創(chuàng)新精神 ............................................................................................................... 10 能力訓(xùn)練 .............................................................................................................................. 12 拓展閱讀 .............................................................................................................................. 13 第二章 創(chuàng)新思維與創(chuàng)新方法 ..................................................................... 14 知識(shí)導(dǎo)航 .............................................................................................................................. 14 學(xué)習(xí)目標(biāo) .............................................................................................................................. 14 案例導(dǎo)入 .............................................................................................................................. 14 第一節(jié) 創(chuàng)新思維 ............................................................................................................... 15 一、創(chuàng)新思維的概念 ................................................................................................... 15 二、創(chuàng)新思維的特征 ................................................................................................... 16 vi 三、創(chuàng)新思維的類型 ................................................................................................... 18 第二節(jié) 創(chuàng)新方法 ............................................................................................................... 21 一、模仿創(chuàng)新法 ........................................................................................................... 21 二、頭腦風(fēng)暴法 ........................................................................................................... 21 三、創(chuàng)意列舉法 ........................................................................................................... 23 四、奧斯本檢核表法 ................................................................................................... 24 五、組合創(chuàng)新法 ........................................................................................................... 25 能力訓(xùn)練 .............................................................................................................................. 26 拓展閱讀 .............................................................................................................................. 27 創(chuàng) 業(yè) 篇 第三章 創(chuàng)業(yè)與創(chuàng)業(yè)者 ................................................................................ 30 知識(shí)導(dǎo)航 .............................................................................................................................. 30 學(xué)習(xí)目標(biāo) .............................................................................................................................. 30 案例導(dǎo)入 .............................................................................................................................. 30 第一節(jié) 創(chuàng)業(yè)概述 ............................................................................................................... 32 一、創(chuàng)業(yè)的概念 ........................................................................................................... 32 二、創(chuàng)業(yè)的關(guān)鍵要素 ................................................................................................... 33 三、創(chuàng)業(yè)的特征 ........................................................................................................... 34 四、創(chuàng)業(yè)的類型 ........................................................................................................... 34 五、創(chuàng)業(yè)的過程 ........................................................................................................... 37 第二節(jié) 創(chuàng)業(yè)者 ................................................................................................................... 39 一、創(chuàng)業(yè)者的概念 ....................................................................................................... 39 二、創(chuàng)業(yè)者必備的基本素質(zhì) ....................................................................................... 40 三、創(chuàng)業(yè)者的創(chuàng)業(yè)精神 ............................................................................................... 44 四、創(chuàng)業(yè)者的創(chuàng)業(yè)心態(tài) ............................................................................................... 46 能力訓(xùn)練 .............................................................................................................................. 50 拓展閱讀 .............................................................................................................................. 51 第四章 識(shí)別創(chuàng)業(yè)機(jī)會(huì) ................................................................................ 56 知識(shí)導(dǎo)航 .............................................................................................................................. 56 學(xué)習(xí)目標(biāo) .............................................................................................................................. 56 案例導(dǎo)入 .............................................................................................................................. 56 第一節(jié) 創(chuàng)業(yè)機(jī)會(huì)概述 ....................................................................................................... 58 vii 一、創(chuàng)業(yè)機(jī)會(huì)的概念 ................................................................................................... 58 二、創(chuàng)業(yè)機(jī)會(huì)的特征 ................................................................................................... 58 三、創(chuàng)業(yè)機(jī)會(huì)的來源 ................................................................................................... 59 四、創(chuàng)業(yè)機(jī)會(huì)的類型 ................................................................................................... 61 五、發(fā)掘創(chuàng)業(yè)機(jī)會(huì)的方式 ........................................................................................... 62 第二節(jié) 創(chuàng)業(yè)機(jī)會(huì)的識(shí)別與選擇 ....................................................................................... 63 一、創(chuàng)業(yè)機(jī)會(huì)的識(shí)別 ................................................................................................... 63 二、創(chuàng)業(yè)機(jī)會(huì)的選擇 ................................................................................................... 66 第三節(jié) 創(chuàng)業(yè)機(jī)會(huì)的評(píng)估與把握 ....................................................................................... 66 一、創(chuàng)業(yè)機(jī)會(huì)的評(píng)估 ................................................................................................... 67 二、創(chuàng)業(yè)機(jī)會(huì)的把握 ................................................................................................... 70 第四節(jié) 選擇創(chuàng)業(yè)模式 ....................................................................................................... 72 一、白手起家模式 ....................................................................................................... 72 二、代理模式 ............................................................................................................... 72 三、加盟（特許經(jīng)營(yíng)）模式 ....................................................................................... 73 四、網(wǎng)絡(luò)創(chuàng)業(yè)模式 ....................................................................................................... 73 五、兼職創(chuàng)業(yè)模式 ....................................................................................................... 74 能力訓(xùn)練 .............................................................................................................................. 75 拓展閱讀 .............................................................................................................................. 75 第五章 聚合創(chuàng)業(yè)資源 ................................................................................ 77 知識(shí)導(dǎo)航 .............................................................................................................................. 77 學(xué)習(xí)目標(biāo) .............................................................................................................................. 77 案例導(dǎo)入 .............................................................................................................................. 77 第一節(jié) 創(chuàng)業(yè)資源概述 ....................................................................................................... 79 一、創(chuàng)業(yè)資源的內(nèi)涵 ................................................................................................... 79 二、創(chuàng)業(yè)資源的種類 ................................................................................................... 79 第二節(jié) 創(chuàng)業(yè)資源獲取 ....................................................................................................... 81 一、影響創(chuàng)業(yè)資源獲取的因素 ................................................................................... 81 二、獲取創(chuàng)業(yè)資源的途徑 ........................................................................................... 82 三、獲取創(chuàng)業(yè)資源的技巧 ........................................................................................... 83 第三節(jié) 創(chuàng)業(yè)資源整合 ....................................................................................................... 84 一、創(chuàng)業(yè)資源整合的內(nèi)容 ........................................................................................... 84 二、創(chuàng)業(yè)資源整合的過程 ........................................................................................... 85 第四節(jié) 創(chuàng)業(yè)融資 ............................................................................................................... 86 一、創(chuàng)業(yè)融資的財(cái)務(wù)計(jì)劃 ........................................................................................... 86 二、創(chuàng)業(yè)融資的渠道 ................................................................................................... 89 viii 三、創(chuàng)業(yè)融資渠道選擇策略 ....................................................................................... 94 能力訓(xùn)練 .............................................................................................................................. 95 拓展閱讀 .............................................................................................................................. 96 第六章 組建與管理創(chuàng)業(yè)團(tuán)隊(duì) ..................................................................... 98 知識(shí)導(dǎo)航 .............................................................................................................................. 98 學(xué)習(xí)目標(biāo) .............................................................................................................................. 98 案例導(dǎo)入 .............................................................................................................................. 98 第一節(jié) 創(chuàng)業(yè)團(tuán)隊(duì)的組建 ................................................................................................... 99 一、創(chuàng)業(yè)團(tuán)隊(duì)的概念及其重要意義 ........................................................................... 99 二、創(chuàng)業(yè)團(tuán)隊(duì)的構(gòu)成 ................................................................................................. 100 三、組建創(chuàng)業(yè)團(tuán)隊(duì)的原則 ......................................................................................... 101 四、組建創(chuàng)業(yè)團(tuán)隊(duì)的風(fēng)險(xiǎn)分析 ................................................................................. 103 第二節(jié) 創(chuàng)業(yè)團(tuán)隊(duì)管理 ..................................................................................................... 105 一、創(chuàng)業(yè)團(tuán)隊(duì)管理的內(nèi)容 ......................................................................................... 105 二、創(chuàng)業(yè)團(tuán)隊(duì)管理的技巧 ......................................................................................... 107 能力訓(xùn)練 ............................................................................................................................ 110 拓展閱讀 ............................................................................................................................ 111 第七章 制訂創(chuàng)業(yè)計(jì)劃 ............................................................................... 112 知識(shí)導(dǎo)航 ............................................................................................................................ 112 學(xué)習(xí)目標(biāo) ............................................................................................................................ 112 案例導(dǎo)入 ............................................................................................................................ 112 第一節(jié) 創(chuàng)業(yè)計(jì)劃書概述 ................................................................................................. 114 一、創(chuàng)業(yè)計(jì)劃書的概念 ............................................................................................. 114 二、創(chuàng)業(yè)計(jì)劃書的作用 ............................................................................................. 114 三、創(chuàng)業(yè)計(jì)劃書的基本特征 ..................................................................................... 115 四、創(chuàng)業(yè)計(jì)劃書的基本格式 ..................................................................................... 116 第二節(jié) 撰寫創(chuàng)業(yè)計(jì)劃書 ................................................................................................. 117 一、創(chuàng)業(yè)計(jì)劃書的撰寫原則和程序 ......................................................................... 117 二、撰寫創(chuàng)業(yè)計(jì)劃書的準(zhǔn)備工作 ............................................................................. 120 三、撰寫創(chuàng)業(yè)計(jì)劃書的總體要求及核心要點(diǎn) ......................................................... 122 四、撰寫創(chuàng)業(yè)計(jì)劃書的主要內(nèi)容 ............................................................................. 123 五、創(chuàng)業(yè)計(jì)劃書的修改完善 ..................................................................................... 126 第三節(jié) 創(chuàng)業(yè)計(jì)劃書的展示 ............................................................................................. 129 一、項(xiàng)目路演的概念及其價(jià)值 ................................................................................. 129 二、項(xiàng)目路演的前期準(zhǔn)備 ......................................................................................... 130 ix 三、項(xiàng)目路演的注意事項(xiàng) ......................................................................................... 131 能力訓(xùn)練 ............................................................................................................................ 134 拓展閱讀 ............................................................................................................................ 135 實(shí) 戰(zhàn) 篇 第八章 創(chuàng)辦新企業(yè) .................................................................................. 138 知識(shí)導(dǎo)航 ............................................................................................................................ 138 學(xué)習(xí)目標(biāo) ............................................................................................................................ 138 案例導(dǎo)入 ............................................................................................................................ 138 第一節(jié) 新創(chuàng)企業(yè)組織形式的選擇 ................................................................................. 140 一、個(gè)人獨(dú)資企業(yè) ..................................................................................................... 140 二、合伙企業(yè) ............................................................................................................. 141 三、公司制企業(yè) ......................................................................................................... 142 第二節(jié) 新創(chuàng)企業(yè)的選址 ................................................................................................. 143 一、影響新創(chuàng)企業(yè)選址的因素 ................................................................................. 143 二、新創(chuàng)企業(yè)選址的步驟 ......................................................................................... 144 第三節(jié) 新創(chuàng)企業(yè)的注冊(cè)登記 ......................................................................................... 145 一、新創(chuàng)企業(yè)注冊(cè)登記時(shí)應(yīng)提交的文件 ................................................................. 145 二、新創(chuàng)企業(yè)注冊(cè)登記步驟 ..................................................................................... 147 能力訓(xùn)練 ............................................................................................................................ 150 拓展閱讀 ............................................................................................................................ 152 第九章 新創(chuàng)企業(yè)經(jīng)營(yíng)管理 ....................................................................... 154 知識(shí)導(dǎo)航 ............................................................................................................................ 154 學(xué)習(xí)目標(biāo) ............................................................................................................................ 154 案例導(dǎo)入 ............................................................................................................................ 154 第一節(jié) 員工關(guān)系管理 ..................................................................................................... 156 一、新創(chuàng)企業(yè)員工關(guān)系管理概述 ............................................................................. 156 二、員工關(guān)系管理的重要性 ..................................................................................... 156 三、新創(chuàng)企業(yè)員工關(guān)系管理注意事項(xiàng) ..................................................................... 157 第二節(jié) 營(yíng)銷管理 ............................................................................................................. 159 一、產(chǎn)品和企業(yè)都有生命周期 ................................................................................. 159 二、創(chuàng)業(yè)初期的營(yíng)銷方式 ......................................................................................... 160 三、“互聯(lián)網(wǎng)+”企業(yè)營(yíng)銷模式介紹 ......................................................................... 162 x 第三節(jié) 顧客關(guān)系管理 ..................................................................................................... 165 一、顧客關(guān)系管理的重要性和必要性 ..................................................................... 165 二、顧客至上，服務(wù)為本 ......................................................................................... 165 三、如何做到顧客至上 ............................................................................................. 166 第四節(jié) 財(cái)務(wù)管理 ............................................................................................................. 167 一、財(cái)務(wù)管理的內(nèi)涵與內(nèi)容 ..................................................................................... 167 二、財(cái)務(wù)管理的功能 ................................................................................................. 168 三、創(chuàng)業(yè)初期財(cái)務(wù)管理存在的問題 ......................................................................... 168 四、創(chuàng)業(yè)初期財(cái)務(wù)管理的對(duì)策 ................................................................................. 169 五、創(chuàng)業(yè)初期財(cái)務(wù)管理可行模式 ............................................................................. 170 第五節(jié) 誠(chéng)信管理 ............................................................................................................. 171 一、誠(chéng)信對(duì)于企業(yè)的重要性 ..................................................................................... 171 二、企業(yè)如何進(jìn)行誠(chéng)信管理 ..................................................................................... 173 能力訓(xùn)練 ............................................................................................................................ 175 拓展閱讀 ............................................................................................................................ 177 第十章 規(guī)避創(chuàng)業(yè)風(fēng)險(xiǎn) .............................................................................. 194 知識(shí)導(dǎo)航 ............................................................................................................................ 194 學(xué)習(xí)目標(biāo) ............................................................................................................................ 194 案例導(dǎo)入 ............................................................................................................................ 194 第一節(jié) 創(chuàng)業(yè)風(fēng)險(xiǎn)的概念、來源與分類 ......................................................................... 196 一、什么是創(chuàng)業(yè)風(fēng)險(xiǎn) ................................................................................................. 196 二、創(chuàng)業(yè)風(fēng)險(xiǎn)的來源 ................................................................................................. 196 三、創(chuàng)業(yè)風(fēng)險(xiǎn)的分類 ................................................................................................. 198 第二節(jié) 創(chuàng)業(yè)風(fēng)險(xiǎn)的評(píng)估、識(shí)別與規(guī)避 ......................................................................... 199 一、創(chuàng)業(yè)不能盲目，要進(jìn)行風(fēng)險(xiǎn)評(píng)估 ..................................................................... 199 二、正確識(shí)別創(chuàng)業(yè)風(fēng)險(xiǎn)，落實(shí)規(guī)避風(fēng)險(xiǎn)措施 ......................................................... 200 第三節(jié) 創(chuàng)業(yè)風(fēng)險(xiǎn)分析與管理 ......................................................................................... 202 一、創(chuàng)業(yè)風(fēng)險(xiǎn)分析 ..................................................................................................... 202 二、創(chuàng)業(yè)風(fēng)險(xiǎn)成因分析 ............................................................................................. 204 三、創(chuàng)業(yè)風(fēng)險(xiǎn)管理 ..................................................................................................... 205 能力訓(xùn)練 ............................................................................................................................ 207 拓展閱讀 ............................................................................................................................ 207 參考文獻(xiàn) ................................................................................................... 209