高職高專“十二五”規(guī)劃教材·行業(yè)英語系列：會展實務英語教程（附光盤）
定 價：32 元
叢書名：高職高專十二五規(guī)劃教材·行業(yè)英語系列
- 作者：朱學寧 ，楊國民 ，徐立志 編
- 出版時間：2011/8/1
- ISBN：9787303129911
- 出 版 社：北京師范大學出版社
- 中圖法分類：H319.4
- 頁碼：254
- 紙張：膠版紙
- 版次：1
- 開本：16開
我國的會展在不同區(qū)域的發(fā)展是不平衡的，且與歐洲會展發(fā)達的國家之間還存有較大差距。近年來德、英、法、美等國會展企業(yè)紛紛落戶我國，對會展從業(yè)人員外語方面的要求日漸趨高。從會展工作實際情景來看，英語在會展活動的組織、服務、接待、營銷和談判等方面都起著至關重要的作用。學生一旦能夠在工作崗位上用英語解決他們遇到的具體問題，反過來又會增強他們使用英語的熱情。
《高職高專“十二五”規(guī)劃教材·行業(yè)英語系列：會展實務英語教程》以展會主辦方的視角出發(fā)進行編寫，分為展覽和會議兩部分。《高職高�！笆濉币�(guī)劃教材·行業(yè)英語系列：會展實務英語教程》以展會項目運作流程為主線，體現(xiàn)英語在展會工作中的實際運用。每個單元都以聽和讀的言語輸入作鋪墊，為學生的英語口語表達輸出做準備，避免簡單、空洞的模仿。每個單元都辟有專門的模塊講解展會常用的應用文，使學習者能在聽、說、讀、寫、譯方面得到全面均衡的發(fā)展。
《高職高�！笆濉币�(guī)劃教材·行業(yè)英語系列：會展實務英語教程》內(nèi)容涉及會展業(yè)發(fā)展、展覽市場調(diào)研、展覽項目策劃、展覽廣告、展覽營銷、展覽招商、第三方服務合同管理、企業(yè)參展、現(xiàn)場管理與服務、展會評估、會議策劃及實施、會議現(xiàn)場服務及會后旅游與獎勵旅游等方面。
《高職高�！笆濉币�(guī)劃教材·行業(yè)英語系列：會展實務英語教程》每個單元由一個知識模塊和五個學習模塊組成。Knowledge Linking簡明扼要講解本單元涵蓋的知識要點；Warming-up模塊，通過討論、匹配和聽音來熱身；Things to Read and Translate模塊，引導學生研讀主課文，完成閱讀理解、專業(yè)詞匯匹配和翻譯等練習，積淀言語輸出的素材；Listening and Speaking模塊，強化學生的聽寫練習、瞬間記憶的復述練習和情境會話能力的培養(yǎng)；Things to Write模塊呈現(xiàn)展會中常見的應用寫作，通過例文、模板、寫作要點提示和實際動手，培養(yǎng)學生寫的能力；Further Things to Read與Things to Read and Translate形成補充關系，意在為學生能更多地接觸英語，提供與該單元主題相關的素材。書后有詞匯和專業(yè)術語的總匯，并選取了三個附錄：市場調(diào)研、參觀預注冊登記表、問卷調(diào)查，以供學習者在需要時參考使用。
《高職高�！笆濉币�(guī)劃教材·行業(yè)英語系列：會展實務英語教程》適合已學習了一年基礎英語的高職高專學生使用，生詞的選取以B級后詞匯為依據(jù)（個別有特別含義的單詞除外），注音則采用新課標后通用的國際音標形式。
《高職高專“十二五”規(guī)劃教材·行業(yè)英語系列：會展實務英語教程》以展會主辦方的視角出發(fā)進行編寫，分為展覽和會議兩部分，內(nèi)容涉及會展業(yè)發(fā)展、展覽市場調(diào)研、展覽項目策劃、展覽廣告、展覽營銷、展覽招商、第三方服務合同管理、企業(yè)參展、現(xiàn)場管理與服務、展會評估、會議策劃及實施、會議現(xiàn)場服務及會后旅游與獎勵旅游等方面。
Unit 1 Survey of the Exhibition and Convention Industry
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A History of Trade Shows & Exhibitions
Module 3 Listening and Speaking
Module 4 Things to Write -- Application Form
Module 5 Further Things to Read
Text B General Introduction of Canton Fair
Unit 2 Market Research on Exhibition Project
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Prior Research
Module 3 Listening and Speaking
Module 4 Things to Write -- Market Report
Module 5 Further Things to Read
Text B What is Market Research?
Unit 3 Planning an Exhibition
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Steps to Success for Your Exhibition Planning
Module 3 Listening and Speaking
Module 4 Things to Write： Exhibition Proposal
Module 5 Further Things to Read
Text B Exhibition Proposals of Art： The Basics
Unit 4 Advertising
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A How Can Trade Show Organizers Promote Trade Shows to Attract Buyers and Sellers?
Module 3 Listening and Speaking
Module 4 Things to Write： Exhibition Guide
Module 5 Further Things to Read
Text B Tell the World Your Exhibiting -- If You Don't，No-one Else Will！
Unit 5 Sales Promotion
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Five Tips for Better E-marketing
Module 3 Listening and Speaking
Module 4 Things to Write： Exhibition Invitation （Email）
Module 5 Further Things to Read
Text B Traditional Media is Still the Key to Show Promotion
Unit 6 Inviting Businesses
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Five Channels to Attract Visitors to Visit Organizations and
Procurement
Module 3 Listening and Speaking
Module 4 Things to Write. Invitation Letter
Module 5 Further Things to Read
Text B IJT 2010 Post Shows Report. Quality Buyers Boost Exhibitor Satisfaction
Unit 7 Contract Management of Third-Party Services
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Contractor Selection
Module 3 Listening and Speaking
Module 4 Things to Write. Contract
Module 5 Further Things to Read
Text B Official Service Contractor （MC2） and Guidelines for Exhibitor Appointed Contractors
Unit 8 Attending Exhibition
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A What your Exhibition Company can do for you
Module 3 Listening and Speaking
Module 4 Things to Write： Company Profile
Module 5 Further Things to Read
Text B Trade Show Success Tip： Train Your Exhibiting Staff
Unit 9 On-site Management and Services
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A On the Fence： The Factors that Most Influence Exhibitors in the Go/ No-go Decision
Module 3 Listening and Speaking
Module 4 Things to Write： Adjustment Letter
Module 5 Further Things to Read
Text B Electricity Safety
Unit 10 Exhibition Assessment
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Understanding Post-exhibit Value Assessment Research
Module 3 Listening and Speaking
Module 4 Things to Write： Post-Exhibit Report
Module 5 Further Things to Read
Text B How to Evaluate Exhibits
Unit 11 Planning and Executing a Convention
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Planning of Convention
Module 3 Listening and Speaking
Module 4 Things to Write： Minutes
Module 5 Further Things to Read
Text B The Development of Convention History
Unit 12 On-site Service
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Arranging a Conference
Module 3 Listening and Speaking
Module 4 Things to'Write -- Opening Speech
Module 5 Further Things to Read
Text B Green Catering Services Company Catering Services for your Event in China
Unit 13 Post-convention Tour and Incentive Travel
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Meetings and Incentive Travel
Module 3 Listening and Speaking
Module 4 Things to Write -- Tour Itinerary
Module 5 Further Things to Read
Text B Incentive Travel Specialists
Glossary
Technical Terms
Supplementary 1 Market Report of Selected Electrical Home Appliances
Supplementary 2 Professional Buyers Pre-registration Form
Supplementary 3 2010中國旅游分銷高峰論壇問卷調(diào)查表
參考文獻
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