跨境電商B2B店鋪運(yùn)營(yíng)實(shí)戰(zhàn)
定 價(jià)：58.5 元
- 作者：“跨境電商B2B數(shù)據(jù)運(yùn)營(yíng)”1+X職業(yè)技能等級(jí)證書(shū)配套教材編委會(huì)
- 出版時(shí)間：2021/5/1
- ISBN：9787121411281
- 出 版 社：電子工業(yè)出版社
- 中圖法分類：F713.365.2
- 頁(yè)碼：240
- 紙張：
- 版次：01
- 開(kāi)本：16開(kāi)
本書(shū)以“跨境電商B2B數(shù)據(jù)運(yùn)營(yíng)”職業(yè)技能等級(jí)證書(shū)（初級(jí)）標(biāo)準(zhǔn)為依據(jù)，采用項(xiàng)目驅(qū)動(dòng)模式組織內(nèi)容。全書(shū)共10個(gè)項(xiàng)目，包括阿里巴巴國(guó)際站基本規(guī)則、店鋪?zhàn)?cè)與管理、產(chǎn)品發(fā)布與管理、商機(jī)獲取與管理、客戶管理、交易與訂單管理、出口服務(wù)、物流服務(wù)、資金管理、商家成長(zhǎng)。讀者完成全部項(xiàng)目后，能基本掌握阿里巴巴國(guó)際站的店鋪基礎(chǔ)實(shí)操技能，達(dá)到跨境電商B2B店鋪運(yùn)營(yíng)助理崗位的技能要求。
“跨境電商B2B數(shù)據(jù)運(yùn)營(yíng)”1+X職業(yè)技能等級(jí)證書(shū)配套教材編委會(huì)，由北京水木學(xué)成教育科技有限公司組建，該公司是從事教育咨詢與技術(shù)服務(wù)的高科技企業(yè)，在教育產(chǎn)品研發(fā)、人才測(cè)評(píng)、數(shù)據(jù)咨詢和企業(yè)人力資源服務(wù)等領(lǐng)域有著豐富的經(jīng)驗(yàn)。公司多年與清華大學(xué)（軟件學(xué)院）共建"現(xiàn)代服務(wù)工程標(biāo)準(zhǔn)體系聯(lián)合研究中心”，該中心以服務(wù)外包和跨境電子商務(wù)產(chǎn)業(yè)為重點(diǎn)，進(jìn)行人才標(biāo)準(zhǔn)、測(cè)評(píng)體系和教育資源研發(fā)，并承擔(dān)教育部和商務(wù)部委派給清華大學(xué)的相關(guān)課題的具體組織實(shí)施工作。
項(xiàng)目一 查詢和學(xué)習(xí)阿里巴巴國(guó)際站相關(guān)規(guī)則··································································.1
任務(wù)一 學(xué)習(xí)阿里巴巴國(guó)際站規(guī)則總則··············································································.1
任務(wù)二 學(xué)習(xí)內(nèi)容與信息發(fā)布規(guī)則····················································································.6
任務(wù)三 學(xué)習(xí)交易規(guī)則···································································································11
任務(wù)四 學(xué)習(xí)跨境供應(yīng)鏈規(guī)則························································································.15
任務(wù)五 學(xué)習(xí)其他規(guī)則·································································································.17
項(xiàng)目小結(jié)···················································································································.18
項(xiàng)目訓(xùn)練···················································································································.19
項(xiàng)目二 店鋪?zhàn)?cè)與管理·······························································································.21
任務(wù)一 注冊(cè)會(huì)員與賬戶信息管理··················································································.21
任務(wù)二 準(zhǔn)備并提交認(rèn)證信息························································································.24
任務(wù)三 準(zhǔn)備并提交公司信息························································································.28
任務(wù)四 準(zhǔn)備并提交產(chǎn)品信息························································································.31
任務(wù)五 開(kāi)通店鋪·······································································································.34
任務(wù)六 了解店鋪后臺(tái)·································································································.37
項(xiàng)目小結(jié)···················································································································.45
項(xiàng)目訓(xùn)練···················································································································.46
項(xiàng)目三 產(chǎn)品發(fā)布與管理·······························································································.48
任務(wù)一 產(chǎn)品信息準(zhǔn)備·································································································.48
任務(wù)二 制作關(guān)鍵詞表·································································································.51
任務(wù)三 制作產(chǎn)品標(biāo)題·································································································.54
任務(wù)四 產(chǎn)品發(fā)布全流程體驗(yàn)························································································.58
任務(wù)五 產(chǎn)品分組與產(chǎn)品分配························································································.66
任務(wù)六 櫥窗產(chǎn)品設(shè)置·································································································.68
任務(wù)七 零效果產(chǎn)品處理······························································································.71
項(xiàng)目小結(jié)···················································································································.73
項(xiàng)目訓(xùn)練···················································································································.74
項(xiàng)目四 商機(jī)獲取與管理·······························································································.76
任務(wù)一 查看訪客詳情與訪客營(yíng)銷··················································································.76
任務(wù)二 外貿(mào)郵設(shè)置····································································································.85
任務(wù)三 訪客EDM 營(yíng)銷·······························································································.91
任務(wù)四 詢盤設(shè)置·······································································································.99
項(xiàng)目小結(jié)··················································································································.106
項(xiàng)目訓(xùn)練··················································································································.106
項(xiàng)目五 客戶管理·········································································································.107
任務(wù)一 了解客戶通···································································································.107
任務(wù)二 索要與發(fā)出名片·····························································································.111
任務(wù)三 客戶列表管理································································································.117
任務(wù)四 公海客戶管理································································································.121
任務(wù)五 客群管理······································································································.123
項(xiàng)目小結(jié)··················································································································.127
項(xiàng)目訓(xùn)練··················································································································.128
項(xiàng)目六 交易與訂單管理······························································································.129
任務(wù)一 訂單基礎(chǔ)操作································································································.129
任務(wù)二 信用保障訂單管理··························································································.134
任務(wù)三 e 收匯訂單管理······························································································.140
項(xiàng)目小結(jié)··················································································································.145
項(xiàng)目訓(xùn)練··················································································································.145
項(xiàng)目七 一達(dá)通出口服務(wù)······························································································.147
任務(wù)一 開(kāi)通一達(dá)通服務(wù)·····························································································.147
任務(wù)二 申請(qǐng)代理出口服務(wù)··························································································.154
任務(wù)三 申領(lǐng)產(chǎn)地證···································································································.161
項(xiàng)目小結(jié)··················································································································.164
項(xiàng)目訓(xùn)練··················································································································.164
項(xiàng)目八 物流服務(wù)·········································································································.166
任務(wù)一 選擇國(guó)際物流方式及貨物代理···········································································.166
任務(wù)二 查詢物流報(bào)價(jià)································································································.170
任務(wù)三 設(shè)置運(yùn)費(fèi)模板································································································.174
任務(wù)四 在阿里巴巴國(guó)際站完成物流下單········································································.181
項(xiàng)目小結(jié)··················································································································.185
項(xiàng)目訓(xùn)練··················································································································.185
項(xiàng)目九 支付與資金管理······························································································.187
任務(wù)一 認(rèn)識(shí)與選擇國(guó)際支付方式·················································································.187
任務(wù)二 在線交易收款································································································.191
任務(wù)三 結(jié)匯與提現(xiàn)···································································································.195
任務(wù)四 其他資金管理································································································.201
項(xiàng)目小結(jié)··················································································································.207
自主訓(xùn)練··················································································································.208
項(xiàng)目十 商家成長(zhǎng)·········································································································.209
任務(wù)一 了解商家頻道································································································.209
任務(wù)二 在外貿(mào)學(xué)院學(xué)習(xí)成長(zhǎng)·······················································································.217
任務(wù)三 在外貿(mào)圈交流成長(zhǎng)··························································································.221
項(xiàng)目小結(jié)··················································································································.225
項(xiàng)目訓(xùn)練··················································································································.225
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