Telling Vivid Chinese Stories to the World
In his speech delivered at the National Conference on Publicity and Ideological Work in August 2013, Xi Jinping, General Secretary of the Communist Party of China (CPC) Central Committee, said: “We should tell Chinese stories and let the world know more of China.” This provides a fundamental basis for international communication. Since the initiation of the reform and opening up program in late 1978, the international influence of China has greatly improved and the international community has paid unprecendented attention to China. It has become an important and urgent issue to strengthen the construction of international communication capacity, enhance the creativity, appeal and credibility and show the world a real, stereoscopic and comprehensive China.
Since its establishment in 1992, the China Central Television International Channel (CCTV4) has been adhering to the principle of “news+culture”. Through updating its forms of international communications, showing the image of China and vividly, and displaying the exchanges and mutual learning of various civilizations at home and abroad, CCTV4 works hard to build a worldclass new mainstream media entity with strong leadership, communication ability and influence, better meeting the needs of a Chinese-language audience of more than 200 million around the world. The program “Foreinger in China” has made positive exploration in this respect, it reflects the reality of China, tells Chinese stories and displays China’s development from the unique perspective of foreigners.
The book series of the same name adapted from the program includes four books, namely My Happy Life in China, My Story About Learning Culture in China, My Story About Realizing Dreams in China, and the fourth volume My Story About Doing Business in China, captured wonderful stories of many foreign friends in China. They are French designer Berenice who loves China’s intangible cultural heritage, young people from Shanghai Cooperation Organization (SCO) member countries, and Diarra, the first traditional Chinese medicine (TCM) practitioner from Mali…Their stories are real, vivid and meaningful, which lively convey the profound accumulation and eternal charm of Chinese civilization, show the good image and sonorous pace of contemporary China, and elaborate the profound connotation of the development of civilization in exchange and mutual learning, and the increasingly common destiny of mankind.
Besides the focusing on the stories of ordinary people, “Foreigner insonorous pace of contemporary China, and elaborate the profound connotation of the development of civilization in exchange and mutual learning, and the increasingly common destiny of mankind.