項目一 宣傳準(zhǔn)備····························································································1
（五級）任務(wù)一 網(wǎng)絡(luò)搜索工具使用方法··························································1
（五級）任務(wù)二 產(chǎn)品圖文信息發(fā)布技巧··························································7
（四級）任務(wù)三 產(chǎn)品宣傳素材及計劃制訂······················································13
（四級）任務(wù)四 數(shù)據(jù)監(jiān)控方案的主要內(nèi)容······················································20
（四級）任務(wù)五 音視頻轉(zhuǎn)碼的方法·······························································23
（三級）任務(wù)六 第三方資源庫的建立方法······················································24
（三級）任務(wù)七 投入產(chǎn)出比的測算方法·························································25
習(xí)題········································································································28
項目二 設(shè)備、軟件和材料準(zhǔn)備·········································································29
（五級）任務(wù)一 硬件安裝與調(diào)試方法····························································29
（五級）任務(wù)二 軟件下載與安裝方法····························································36
（五級）任務(wù)三 道具、場地選擇方法····························································44
（四級）任務(wù)四 設(shè)備搭建與聯(lián)調(diào)方法····························································46
（三級）任務(wù)五 設(shè)備檢測標(biāo)準(zhǔn)與方法····························································49
習(xí)題········································································································51
項目三 風(fēng)險評估···························································································53
（五級）任務(wù)一 斷網(wǎng)、斷電等故障的解決方法················································53
（五級）任務(wù)二 營銷過程中法律、法規(guī)的風(fēng)險判斷方法····································57
（四級）任務(wù)三 團隊協(xié)作風(fēng)險的預(yù)判方法······················································62
（四級）任務(wù)四 風(fēng)險應(yīng)對計劃的制訂方法······················································64
（四級）任務(wù)五 設(shè)備、技術(shù)等故障的排除方法················································66
（三級）任務(wù)六 風(fēng)險管理獎懲制度的主要內(nèi)容················································67
（三級）任務(wù)七 風(fēng)險防控方案的評估方法······················································69
習(xí)題········································································································71
項目四 技術(shù)支持···························································································72
（五級）任務(wù)一 網(wǎng)絡(luò)環(huán)境測試·····································································73
（五級）任務(wù)二 直播設(shè)備連接與測試····························································74
（五級）任務(wù)三 產(chǎn)品鏈接發(fā)布·····································································75
（四級）任務(wù)四 設(shè)備選擇的要求··································································79
（四級）任務(wù)五 直播間功能配置方法····························································84
（四級）任務(wù)六 產(chǎn)品素材的展示··································································86
（三級）任務(wù)七 設(shè)備管理的要求··································································91
（三級）任務(wù)八 協(xié)作規(guī)則的編寫方法····························································92
（三級）任務(wù)九 互動特效的制作方法····························································94
（三級）任務(wù)十 輿論數(shù)據(jù)的查看方法···························································103
（三級）任務(wù)十一 實時數(shù)據(jù)的提供方法························································105
習(xí)題·······································································································107
項目五 互動管理··························································································109
（五級）任務(wù)一 用戶溝通的原則及要求························································109
（五級）任務(wù)二 后臺管理功能的操作方法·····················································112
（四級）任務(wù)三 互動管理規(guī)則的制定方法·····················································114
（四級）任務(wù)四 互動常見問題庫的建立方法··················································116
習(xí)題·······································································································119
項目六 售后································································································121
（五級）任務(wù)一 發(fā)貨進度查詢方法······························································121
（五級）任務(wù)二 投訴問題的處理方法···························································123
（四級）任務(wù)三 售后標(biāo)準(zhǔn)工作流程的主要內(nèi)容···············································124
（三級）任務(wù)四 智能交互系統(tǒng)的使用方法·····················································126
（三級）任務(wù)五 售后工作報告的主要內(nèi)容和撰寫技巧······································128
習(xí)題·······································································································131
項目七 復(fù)盤································································································132
（五級）任務(wù)一 營銷數(shù)據(jù)采集····································································132
（五級）任務(wù)二 營銷數(shù)據(jù)統(tǒng)計方法與工具·····················································135
（四級）任務(wù)三 營銷數(shù)據(jù)復(fù)核方法······························································140
（四級）任務(wù)四 營銷方案優(yōu)化方法······························································142
（三級）任務(wù)五 數(shù)據(jù)維度和分析標(biāo)準(zhǔn)的制定方法············································142
（三級）任務(wù)六 數(shù)據(jù)采集操作流程的制定方法···············································145
習(xí)題·······································································································148