定 價:35 元
叢書名:十二五職業(yè)教育國家規(guī)劃教材、當代商務英語系列
- 作者:何兆熊
- 出版時間:2014/8/1
- ISBN:9787567517691
- 出 版 社:華東師范大學出版社
- 中圖法分類:F7
- 頁碼:
- 紙張:
- 版次:1
- 開本:16K
《當代商務英語綜合教程》教材初版針對新形勢對技能型人才的需要,及高職高專商務英語學生大量增加而配套合適教材匱乏,專門編寫。教材吸取任務型教學理念,語言與商務并重,重在培養(yǎng)學生職業(yè)能力。
修訂版教材替換了近一半的選材,保證教材的時代感和典型性并重;根據(jù)初版教材使用情況精簡內容,更符合教學實際。
陳雪翎,男,上海立信會計學院教授,上海市高職高專經(jīng)濟類專業(yè)教學指導委員會副主任,上海立信會計學院高職學院常務副院長,劍橋大學外語考試部資深培訓官中國華東地區(qū)BEC 考官組組長,擔任會計英語、商務英語等方面課程教學,出版多部教材及專著。
Unit 1
Text A How the Credit Card Captured America
Language m Use
Text B Lloyd's of London
Unit 2
Text A Magazines
Language in Use
Text B How Can You Survive Parties?
Unit 3
Text A Business Travelers
Language in Use
Text B Do You Know Where Your Brand Is?
Unit 4
Text A Influencing Bosses and Making Friends
Language in Use
Text B Boeing vs Airbus: This Time It's War
Unit 5
Text A Hands-on Help
Language in Use
Text B The Securities Exchange
Unit 6
Text A Virtual-Relationship Oddities
Language m Use
Text B How to Raise Business Finance
Unit 7
Text A Action Will Be Taken
Language in Use
Text B A Tangle of Tapes
Unit 8
Text A What Are Organisational Myths?
Language in Use
Text B Foreign Exchange Trading
Unit 9
Text A How Markets Move Space
Language in Use
Text B International Taxation
Unit 10
Text A Against the Odds
Language in Use
Text B Young Dreams
Unit 11
Text A McDonald's 24/7
Language in Use
Text B Sales Management
Unit 12
Text A Choose Optimism
Language m Use
Text B Understanding Hostile Customers
Unit 13
Text A Reading to Make Us Glad
Language m Use
Text B Sharing Losses through Insurance
Unit 14
Text A Waking Up
Language in Use
Text B Exporting and Importing of Natural Resources
Appendix Selected Readings
Glossary