本書(shū)不僅涵蓋了會(huì)計(jì)學(xué)中財(cái)務(wù)報(bào)表分析、融資、投資和利潤(rùn)分配等主要知識(shí)點(diǎn)，而且涵蓋了市場(chǎng)營(yíng)銷中營(yíng)銷環(huán)境、營(yíng)銷策略、促銷以及客戶交易管理等核心內(nèi)容，同時(shí)，還包含了物流管理中配送、信息管理、倉(cāng)儲(chǔ)與庫(kù)存管理以及包裝與流通等重要內(nèi)容。本書(shū)共設(shè)計(jì)了12個(gè)項(xiàng)目，涉及到應(yīng)用技術(shù)型大學(xué)管理學(xué)院普遍開(kāi)設(shè)的財(cái)務(wù)管理、市場(chǎng)營(yíng)銷和物流管理三個(gè)專業(yè)，每個(gè)專業(yè)有4個(gè)項(xiàng)目，每個(gè)項(xiàng)目分為三個(gè)部分：1.Situational Dialogues；2.Technical Terms and Expressions；3.Exercises。

Project 1 Accounting
1．Situational DiMogues
2．Technical Terms and Expressions
3．Exercises


Project 2 Financial Statement Analysis
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises


Project 3 Capital Raising and Investment
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises


Project 4 Profit Distribution
1．Situational Dialogues
2．Technical Terms and Expressions
3 Exercises


Project 5 Marketing Strategies
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises


Project 6 Marketing Mix
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises


Project 7 Promotion Mix
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises


Project 8 Customer Transaction Management
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises


Project 9 Distribution Management
1．Situational Di~ogues
2．Technical Terms and Expressions
3．Exercises


Project 10 Logistics Information System
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises


Project 11 Warehousing and Inventory Management
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises


Project 12 Transportation Management and Packaging
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises


參考文獻(xiàn)