《當代商務英語實務(英文版)》按照國際貿(mào)易的一般流程將全書分為五個部分,涵蓋了各個環(huán)節(jié)的知識:第一部分為國際商務的一般常識,內(nèi)容涉及商務英語、國際貿(mào)易及電子商務的基本知識;第二部分為如何建立商務關(guān)系,包括如何撰寫商務郵件與如何建立國際商務關(guān)系;第三部分為國際貿(mào)易的一般流程,包括詢價、報價、還價、訂單、合同、付款、商檢、運輸、保險及索賠等內(nèi)容;第四部分為常見商務應用文寫作,限于篇幅,《當代商務英語實務(英文版)》只涉及備忘錄、通知和報告三個較為常見或常用的專題;第五部分為附錄,包括常用英漢、漢英職位表達,常見英漢包裝用語,國際跟單信用證統(tǒng)一慣例及商務英語縮略語四個實用性較強的內(nèi)容。
《當代商務英語實務(英文版)》語言通俗,實用性強,既可作為高校國際貿(mào)易專業(yè)學生以及英語專業(yè)學生兼修國際貿(mào)易的教材,也可作為擁有一定英語水平的外貿(mào)專業(yè)人員與社會人士的學習用書和工具書。
Part I General Knowledge
1 What Is Business English?
1.1 Definition of Business English
1.2 Business English and BEC
1.3 Importance of Business English
2 International Trade
2.1 What Is International Trade?
2.2 International Trade and International Business
3 E-Commerce
3.1 Definition
3.2 E-Commerce and E-Business
3.3 Classifications
3.4 E-Commerce Application
Part II Establishing Business Relations
4 Business E-mail Writing
4.1 Introduction
4.2 Constituent Parts
4.3 Business E-mail Styles
4.4 Writing Principles
5 Means to Establish Business Relations
5.1 Introduction
5.2 B2B Websites
5.3 Trade Fairs
5.4 China's Embassy
5.5 Business Connections
5.6 Advertisements in Media
Part III Process of International Trade
6 Inquiry
6.1 Introduction
6.2 Specimen Inquiries
6.3 Strategies for Reply
6.4 Phishing Inquiries
6.5 How to Identify Phishing Inquiries
7 Offer
7.1 Introduction
7.2 Price Terms
7.3 Price-list and Catalog
7.4 Samples
7.5 FCO and Firm Offer
7.6 Strategies for Offer
8 Counter-Offer
8.1 Introduction
8.2 What Is a Counter-Offer?
8.3 How to Handle a Counter-Offer
9 Order Confirmation
9.1 Introduction
9.2 Proforma Invoice
9.3 Purchase Order
10 Business Contract
10.1 Introduction
10.2 Contract Set-up
10.3 Contract Language
10.4 Sign and Counter-Sign
10.5 Specimen Contracts
11 Payment
11.1 Introduction
11.2 Payment Terms
11.3 Means of Payment
11.4 Performance Bond
12 Commodity Inspection
12.1 Introduction
12.2 The Role of Inspection
12.3 Inspection Agency
12.4 Time and Place for Inspection
12.5 Inspection Certificates
13 Shipping
13.1 Introduction
13.2 International Express
13.3 Air Shipping
13.4 Ocean Shipping
13.5 Railway Shipping
13.6 Land Shipping
13.7 Freight Charge
13.8 Shipping Marks
14 Insurance
14.1 Introduction
14.2 Insurance Charge Calculation
14.3 Insurance Coverage
15 Claim
15.1 Introduction
15.2 What Is a Claim?
15.3 Structure of a Claim
15.4 Principles of Lodging a Claim
Part IV Practical Business Writings
16 Business Memo
16.1 Introduction
16.2 What Is a Memo?
16.3 Structure of a Bussiness Memo
17 Business Notice
17.1 Introduction
17.2 How to Write a Notice
18 Business Report
Appendices
Appendix 1 Customary Expressions for Job Titles
Appendix 2 Words and Expressions Used for Packing
Appendix 3 Uniform Customs & Practice for Documentary Credits
Appendix 4 Abbreviations in Business English
Bibliography