《高等院校會展專業(yè)系列教材：會展英語（第2版）》既可作為高校本科和專科會展專業(yè)、會展職業(yè)培訓(xùn)的教學(xué)用書，也可作為會展從業(yè)人員和有志于從事會展工作的學(xué)習(xí)者的自學(xué)參考用書。
《高等院校會展專業(yè)系列教材：會展英語（第2版）》根據(jù)會展行業(yè)特點(diǎn)及工作要點(diǎn)，將內(nèi)容分為兩大部分：會議英語和展覽英語。每一部分包括七個單元，每個單元均有五大模塊：
模塊一：會展交際會話。內(nèi)容涉及會展活動的主要環(huán)節(jié)和工作重點(diǎn)，包括會展業(yè)介紹、會展策劃、會展預(yù)訂、會展銷售、會展接待、物流服務(wù)、會后旅游和展會評估。
模塊二：會展短文閱讀。幫助學(xué)習(xí)者熟悉會展業(yè)務(wù)和工作要點(diǎn)，提高閱讀理解能力。
模塊三：會展應(yīng)用文寫作。精選會展實(shí)務(wù)寫作案例，幫助學(xué)習(xí)者提高會展商務(wù)英文寫作能力，使他們能夠撰寫規(guī)范、簡潔、流暢的會展商務(wù)應(yīng)用文。
模塊四：會展案例。案例材料與會展業(yè)實(shí)際結(jié)合緊密，體現(xiàn)真實(shí)、實(shí)用的原則。每一案例均配有練習(xí)，包括問答題、判斷題和詞匯題。富有真實(shí)性和代表性的案例材料，可幫助學(xué)習(xí)者擴(kuò)大專業(yè)詞匯量和加深對會展行業(yè)的理解。
模塊五：練習(xí)。主要形式有術(shù)語翻譯、詞匯搭配、完形填空、英漢互譯和寫作訓(xùn)練。旨在通過大量的練習(xí)幫助學(xué)習(xí)者強(qiáng)化和鞏固所學(xué)內(nèi)容，并提高他們的會展商務(wù)溝通技能。每個單元的練刁均配有答案供學(xué)習(xí)者參考使用。
Part One English for Conventions
Unit 1 Talking about Convention Industry
Dialogue 1: What Makes a Great Convention City?
Dialogue 2: Booking a Meeting
Reading: The Historical Development of Convention Industry
Practical Writing: The Proposal to Host a Convention
Case Study: ICCA
Exercies
Unit 2 Planning of Meetings and Conventions
Dialogue 1: Planning for the Convention
Dialogue 2: Arranging for the Convention
Reading: The Routine Work of Meeting Planners
Practical Writing: Convention Lead Form
Case Study: Convention Connections, Inc.
Unit 3 Conference Venue Selection
Dialogue 1: Negotiating about Conference Venue
Dialogue 2: Site Selection
Reading: Event Venue Selection
Practical Writing: Meeting Room Reservation Form
Case Study: Featured Conference Venue-Grand Hyatt Beijing
ExerciSeS
Unit 4 Selling and Promoting Conventions
Dialogue 1: Bargaining for a Discount
Dialogue 2: Negotiating Conference Facilities
Reading: Event Planning Services
Practical Writing: Convention Registration Form
Case Study: The International Congress of Mathematicians 2010
Exercises
Unit 5 Conference Registration
Dialogue 1: Convention Registration
Dialogue 2: Registering at Conference
Reading: Convention Registration Service
Practical Writing: Call for Conference Registration
Case Study: The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration
Exercises
Unit 6 Catering Service for Convention
Dialogue 1: Catering Arrangement for a Seminar
Dialogue 2: Confirming Catering Service
Reading: Event Catering
Practical Writing: Catering Arrangement
Case Study: The Catering Service of Shanghai International Convention center
Exercises
Unit 7 Post-conference Tour
Dialogue 1: Discussing the Itinerary of Post-conference Tour
Dialogue 2 : Talking about the Itinerary
Reading: Incentive Program
Practical Writing: Post-conference Tour Itinerary
Case Study: Post-conference Tour of DEMHIST
Exercises
Part Two English for Exhibitions
Key to Exercises
Appendix 1 Terminology for Exhibitions
Appendix 2 Sample Writing
Appendix 3 FAQ（Frequent Asked Questions） about Trade Show
Bibliography
Regular Booth（Single Storey/Raw Space）-Tuesday， 8 March
It is the responsibility of the exhibiting company or appointed contractor to ensure that all rules and regulations are met. Contractors are required to have a layout plan available on-site for review by SEMI， the Fire Safety Bureau and SUNTEC Singapore. If any constructed/constructing booth does not comply with any of the rules and regulations， this booth will be required to make modifications at exhibitor's/contractor's expenses.
There are no union restrictions in Singapore. If you， as the exhibitor， have contracted for raw space， you may use your own bona fide* personnel， hire labor through a temporary agency， or utilize the services of the contractor that built the booth. If you are having your booth built by the official contractor， PICO Art International Pte. Ltd.， labor will automatically be provided.
Installation： Hours and dates for installation， the exhibition， and dismantling are specified in the Timetable of Operations of this manual， Section l. Extended hours for set-up can be requested on-site at SEMI Show Management office before 1，500 hours. However， there will be an additional charge for the exhibit hall to remain open. Please contact SEMI for more information about overtime rates. All crates* must be tagged and ready for removal by 1，500 hours， Tuesday， 10 May. Exhibitors will not be allowed to move in or install displays after this time.
Dismantle： Exhibitors are required to maintain their exhibit intact until the close of the exhibition. On the last exhibition day， " dismantle" procedures will be distributed to each exhibiting company. Each exhibitor will complete arrangements for the removal of exhibit material in accordance with the dismantle procedures. Exhibitors shall be liable for all storage and handling charges resulting from failure to remove materials from the exhibition hall before the conclusion of the dismantling period.
Compressed air supply is available from either the floor service pits or electrically powered silent type air compressors. Therefore， Exhibitors requiring air for demonstration purposes must provide full technical details to the Official Contractor-PICO and complete Form 3 in Section 9 " Order Forms ". Compressors powered by internal combustion/fuel-type engines will not be permitted in the Exhibition Hall for safety reasons.
……
書單推薦
