本書以跨境電子商務(wù)運營流程為設(shè)計主線，各單元含Warming-up、Listening、Reading、Speaking、Writing、Workshop 六個模塊。本書旨在提升學(xué)生的跨境電子商務(wù)英語的聽、說、讀、寫、譯等各項技能，培養(yǎng)學(xué)生運用英語進行跨境電子商務(wù)運營的綜合能力。本書可作為職業(yè)院校商務(wù)英語、國際貿(mào)易、跨境電子商務(wù)等相關(guān)專業(yè)的專業(yè)課教材，也可供對跨境電子商務(wù)感興趣的讀者參考。
華靈燕，2003年就讀于天津財經(jīng)大學(xué)，2007年以年級第一的成績保送本校研究生，2010年畢業(yè)后就職于臺州科技職業(yè)學(xué)院，多年從事商務(wù)英語、跨境電商、關(guān)務(wù)等課程教學(xué)，2020年負責(zé)商務(wù)英語專業(yè)建設(shè)，2022年接手新設(shè)電子商務(wù)專業(yè)建設(shè)。
目錄
Unit 1 Choose a Platform ·······································································.001
Warming-up ·······················································································.001
Listening ··························································································.002
Reading ····························································································.002
Speaking ··························································································.009
Writing ····························································································.010
Workshop ·························································································.011
Unit 2 Select a Business Model ·······························································.012
Warming-up ·······················································································.012
Listening ··························································································.013
Reading ····························································································.014
Speaking ··························································································.020
Writing ····························································································.021
Workshop ·························································································.021
Unit 3 Find the Perfect Product ·······························································.023
Warming-up ·······················································································.023
Listening ··························································································.024
Reading ····························································································.025
Speaking ··························································································.030
Writing ····························································································.030
Workshop ·························································································.031
Unit 4 Source in China ··········································································.032
Warming-up ·······················································································.032
Listening ··························································································.033
Reading ····························································································.034
Speaking ··························································································.038
Writing ····························································································.039
Workshop ·························································································.040
Unit 5 Set up Your Store ········································································.042
Warming-up ·······················································································.042
Listening ··························································································.043
Reading ····························································································.044
Speaking ··························································································.049
Writing ····························································································.050
Workshop ·························································································.051
Unit 6 Operate Legally ···········································································.052
Warming-up ·······················································································.052
Listening ··························································································.053
Reading ····························································································.054
Speaking ··························································································.060
Writing ····························································································.060
Workshop ·························································································.061
Unit 7 Market Your Products ···································································.062
Warming-up ·······················································································.062
Listening ··························································································.062
Reading ····························································································.064
Speaking ··························································································.070
Writing ····························································································.071
Workshop ·························································································.072
Unit 8 Optimize Your Site ·······································································.073
Warming-up ·······················································································.073
Listening ··························································································.074
Reading ····························································································.074
Speaking ··························································································.080
Writing ····························································································.082
Workshop ·························································································.083
目 錄
VII
Unit 9 Fulfill Your Orders ········································································.085
Warming-up ·······················································································.085
Listening ··························································································.086
Reading ····························································································.086
Speaking ··························································································.094
Writing ····························································································.095
Workshop ·························································································.096
Unit 10 Maintain Your Customers ····························································.097
Warming-up ·······················································································.097
Listening ··························································································.098
Reading ····························································································.099
Speaking ··························································································.104
Writing ····························································································.105
Workshop ·························································································.105
參考文獻 ·······························································································.107
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